---
title: "Fresh As vs Gregg's: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Fresh As or Gregg's? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fresh-as-vs-greggs"
publisher: "Brandwave"
---

# Fresh As vs Gregg's: Which is more popular by branded search in New Zealand?

Which is more popular in search, Fresh As or Gregg's? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fresh As and Gregg's
- **Competitive set**: Herb and spice brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Fresh As Share of Search**: 3.3%
- **Gregg's Share of Search**: 2.2%

## Which is more popular in search, Fresh As or Gregg's?

- In August 2026, Fresh As had more branded searches than Gregg's among herb and spice brands in New Zealand. Fresh As was estimated to have 120 branded searches compared to Gregg's’ 80, and held a 3.3% Share of Search versus Gregg's’ 2.2%.
- The lead changed hands 2 times in the 11 months ending August 2026: Gregg's took it in February 2026, Fresh As took it in May 2026.
- Across the 11 months ending August 2026, Fresh As’ estimated Share of Search among herb and spice brands in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 50 to 120.
- Across the 11 months ending August 2026, Gregg's’ estimated Share of Search among herb and spice brands in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches moved from 30 to 80.

## How did search popularity change for New Zealand herb and spice brands in August 2026?

- In August 2026, Fresh As gained estimated Share of Search among herb and spice brands in New Zealand, from 2.4% to 3.3%.
- Estimated monthly branded searches for Gregg's in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.

## Month by month

| Month | Fresh As estimated searches | Fresh As Share of Search | Fresh As rank | Gregg's estimated searches | Gregg's Share of Search | Gregg's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 3.4% | 4 | 30 | 2% | 5 |
| Nov 2025 | 60 | 4.1% | 4 | 40 | 2.7% | 5 |
| Dec 2025 | 80 | 5.8% | 4 | 50 | 3.6% | 5 |
| Jan 2026 | 60 | 3.4% | 4 | 50 | 2.8% | 5 |
| Feb 2026 | 60 | 3% | 5 | 80 | 4% | 4 |
| Mar 2026 | 60 | 2.9% | 5 | 120 | 5.8% | 4 |
| Apr 2026 | 60 | 3.2% | 4 | 60 | 3.2% | 5 |
| May 2026 | 80 | 2.2% | 4 | 60 | 1.7% | 5 |
| Jun 2026 | 100 | 2.3% | 4 | 60 | 1.4% | 5 |
| Jul 2026 | 100 | 2.4% | 4 | 100 | 2.4% | 5 |
| Aug 2026 | 120 | 3.3% | 4 | 80 | 2.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fresh As’ and Gregg's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fresh As**: Measured on the search terms “fresh as freeze dried” and “fresh as herbs”, summed into one figure.
- **Gregg's**: Measured on the search terms “greggs herbs” and “greggs spices”, summed into one figure.

- [Fresh As profile](/demand/nz/brands/fresh-as)
- [Gregg's profile](/demand/nz/brands/greggs)
- [All herb and spice brands in New Zealand](/demand/nz/categories/nz-herb-and-spice-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fresh As or Gregg's?

In August 2026, Fresh As had more branded searches than Gregg's among herb and spice brands in New Zealand. Fresh As was estimated to have 120 branded searches compared to Gregg's’ 80, and held a 3.3% Share of Search versus Gregg's’ 2.2%.

## Cite this page

Brandwave. "Fresh As vs Gregg's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fresh-as-vs-greggs

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fresh-as-vs-greggs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.