--- title: "French Burt Partners vs Scholefield Law: Which is searched more in New Zealand?" description: "Is French Burt Partners or Scholefield Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/french-burt-partners-vs-scholefield-law" publisher: "Brandwave" --- # French Burt Partners vs Scholefield Law: Which is searched more in New Zealand? Is French Burt Partners or Scholefield Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: French Burt Partners and Scholefield Law - **Competitive set**: Invercargill law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **French Burt Partners Share of Search**: 4.4% - **Scholefield Law Share of Search**: 4.9% ## Is French Burt Partners or Scholefield Law more popular in search? - In September 2026, Scholefield Law had more branded searches than French Burt Partners among Invercargill law firms in New Zealand. Scholefield Law had about 90 branded searches, while French Burt Partners had 80. Scholefield Law made up 4.9% of all Invercargill law firm searches we track, and French Burt Partners accounted for 4.4%. - The lead changed hands once in the 12 months ending September 2026: Scholefield Law took it in November 2025. - Across the 12 months ending September 2026, French Burt Partners’ share of searches among Invercargill law firms in New Zealand moved from 5.9% to 4.4%, and its estimated monthly branded searches moved from 100 to 80. - Across the 12 months ending September 2026, Scholefield Law’s share of searches among Invercargill law firms in New Zealand moved from 5.3% to 4.9%, and its estimated monthly branded searches held steady at 90. ## Top Invercargill law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Scholefield Law was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. French Burt Partners was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Scholefield Law was listed before French Burt Partners in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PRLaw | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Ward Adams Bryan-Lamb | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Cruickshank Pryde | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Eagles Eagles & Redpath | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Scholefield Law | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | AWS Legal | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Mee & Henry | 7th | 2 of 3 | 1 of 1 | 3 of 4 | | French Burt Partners | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Walker Murdoch Law | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Invercargill law firms - Asked ChatGPT "Which law firm should I hire in Invercargill, New Zealand?": 1. PRLaw, 2. Ward Adams Bryan-Lamb, 3. Cruickshank Pryde, 4. Mee & Henry - Asked ChatGPT "What are the best law firms in Invercargill, New Zealand?": 1. PRLaw, 2. Cruickshank Pryde, 3. Ward Adams Bryan-Lamb, 4. Eagles Eagles & Redpath, 5. AWS Legal, 6. Mee & Henry, 7. Scholefield Law, 8. French Burt Partners - Asked ChatGPT "What's the best law firm in Invercargill, New Zealand for property matters?": 1. Scholefield Law, 2. Eagles Eagles & Redpath, 3. AWS Legal - Searched Google, AI Overview "property lawyer invercargill": 1. AWS Legal, 2. Cruickshank Pryde, 3. Mee & Henry, 4. Eagles Eagles & Redpath, 5. Ward Adams Bryan-Lamb, 6. Scholefield Law Not named in any answer: Walker Murdoch Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Invercargill law firms in September 2026? - In September 2026, Scholefield Law lost share of searches among Invercargill law firms in New Zealand, from 6.5% to 4.9%. - Estimated monthly branded searches for French Burt Partners in New Zealand fell 20% over 12 measured months, from 100 to 80 in September 2026. ## Month by month | Month | French Burt Partners estimated searches | French Burt Partners Share of Search | French Burt Partners rank | Scholefield Law estimated searches | Scholefield Law Share of Search | Scholefield Law rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 5.9% | 6 | 90 | 5.3% | 8 | | Nov 2025 | 80 | 4.1% | 8 | 110 | 5.7% | 6 | | Dec 2025 | 70 | 4.3% | 8 | 90 | 5.6% | 6 | | Jan 2026 | 40 | 2.7% | 9 | 90 | 6.1% | 7 | | Feb 2026 | 50 | 2.9% | 8 | 140 | 8.2% | 5 | | Mar 2026 | 80 | 3.9% | 8 | 110 | 5.3% | 6 | | Apr 2026 | 50 | 3.1% | 8 | 110 | 6.8% | 5 | | May 2026 | 60 | 3.4% | 8 | 90 | 5.1% | 6 | | Jun 2026 | 60 | 2.9% | 9 | 110 | 5.4% | 6 | | Jul 2026 | 80 | 4.5% | 7 | 110 | 6.3% | 6 | | Aug 2026 | 80 | 4.7% | 7 | 110 | 6.5% | 6 | | Sep 2026 | 80 | 4.4% | 7 | 90 | 4.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using French Burt Partners’ and Scholefield Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **French Burt Partners**: Measured on the search terms “french burt partners” and “french burt partners invercargill”, summed into one figure. - **Scholefield Law**: Measured on the search term “scholefield law”. - [French Burt Partners profile](/demand/nz/brands/french-burt-partners) - [Scholefield Law profile](/demand/nz/brands/scholefield-law) - [All Invercargill law firms in New Zealand](/demand/nz/locations/invercargill/law-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is French Burt Partners or Scholefield Law more popular in search? In September 2026, Scholefield Law had more branded searches than French Burt Partners among Invercargill law firms in New Zealand. Scholefield Law had about 90 branded searches, while French Burt Partners had 80. Scholefield Law made up 4.9% of all Invercargill law firm searches we track, and French Burt Partners accounted for 4.4%. ## Cite this page Brandwave. "French Burt Partners vs Scholefield Law: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/french-burt-partners-vs-scholefield-law This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/french-burt-partners-vs-scholefield-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.