---
title: "French Burt Partners vs PRLaw: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, French Burt Partners or PRLaw? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/french-burt-partners-vs-prlaw"
publisher: "Brandwave"
---

# French Burt Partners vs PRLaw: Which is more popular by branded search in New Zealand?

Which is more popular in search, French Burt Partners or PRLaw? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: French Burt Partners and PRLaw
- **Competitive set**: Invercargill law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **French Burt Partners Share of Search**: 3.1%
- **PRLaw Share of Search**: 15.3%

## Which is more popular in search, French Burt Partners or PRLaw?

- In August 2026, PRLaw had more branded searches than French Burt Partners among invercargill law firms in New Zealand. PRLaw was estimated to have 600 branded searches compared to French Burt Partners’ 120, and held a 15.3% Share of Search versus French Burt Partners’ 3.1%.
- PRLaw was ahead of French Burt Partners in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, French Burt Partners’ estimated Share of Search among invercargill law firms in New Zealand moved from 3.9% to 3.1%, and its estimated monthly branded searches moved from 150 to 120.
- Across the 11 months ending August 2026, PRLaw’s estimated Share of Search among invercargill law firms in New Zealand moved from 16.8% to 15.3%, and its estimated monthly branded searches moved from 650 to 600.

## How did search popularity change for New Zealand invercargill law firms in August 2026?

- In August 2026, Ward Adams Bryan-Lamb overtook French Burt Partners to rank 7th among invercargill law firms in New Zealand, at 4.1%.
- In August 2026, PRLaw gained estimated Share of Search among invercargill law firms in New Zealand, from 14% to 15.3%.
- Estimated monthly branded searches for French Burt Partners in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.

## Month by month

| Month | French Burt Partners estimated searches | French Burt Partners Share of Search | French Burt Partners rank | PRLaw estimated searches | PRLaw Share of Search | PRLaw rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 150 | 3.9% | 7 | 650 | 16.8% | 3 |
| Nov 2025 | 160 | 3.9% | 6 | 720 | 17.7% | 3 |
| Dec 2025 | 140 | 4.1% | 6 | 780 | 22.8% | 2 |
| Jan 2026 | 80 | 2.4% | 8 | 570 | 17.2% | 3 |
| Feb 2026 | 90 | 2.4% | 8 | 690 | 18.5% | 3 |
| Mar 2026 | 120 | 2.4% | 8 | 850 | 17.3% | 3 |
| Apr 2026 | 100 | 2.4% | 8 | 750 | 18.2% | 3 |
| May 2026 | 120 | 2.8% | 8 | 680 | 15.9% | 3 |
| Jun 2026 | 120 | 2.6% | 8 | 720 | 15.8% | 3 |
| Jul 2026 | 120 | 3.1% | 7 | 540 | 14% | 3 |
| Aug 2026 | 120 | 3.1% | 8 | 600 | 15.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using French Burt Partners’ and PRLaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **French Burt Partners**: Measured on the search terms “french burt partners”, “french burt partners invercargill” and “french burt partners solicitors”, summed into one figure.
- **PRLaw**: Measured on the search terms “pr law”, “prlaw” and “prlaw invercargill”, summed into one figure.

- [French Burt Partners profile](/demand/nz/brands/french-burt-partners)
- [PRLaw profile](/demand/nz/brands/prlaw)
- [All invercargill law firms in New Zealand](/demand/nz/categories/nz-invercargill-law-firms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, French Burt Partners or PRLaw?

In August 2026, PRLaw had more branded searches than French Burt Partners among invercargill law firms in New Zealand. PRLaw was estimated to have 600 branded searches compared to French Burt Partners’ 120, and held a 15.3% Share of Search versus French Burt Partners’ 3.1%.

## Cite this page

Brandwave. "French Burt Partners vs PRLaw: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/french-burt-partners-vs-prlaw

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/french-burt-partners-vs-prlaw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.