---
title: "Freelancer.com vs Toptal: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Freelancer.com or Toptal? Compare estimated monthly branded-search demand and Share of Search inside the Freelance marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/freelancer-com-vs-toptal"
publisher: "Brandwave"
---

# Freelancer.com vs Toptal: Which is more popular by branded search in New Zealand?

Which is more popular in search, Freelancer.com or Toptal? Compare estimated monthly branded-search demand and Share of Search inside the Freelance marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Freelancer.com and Toptal
- **Competitive set**: Freelance marketplaces
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Freelancer.com Share of Search**: 0.95%
- **Toptal Share of Search**: 1.5%

## Which is more popular in search, Freelancer.com or Toptal?

- In August 2026, Toptal had more branded searches than Freelancer.com among freelance marketplaces in New Zealand. Toptal was estimated to have 190 branded searches compared to Freelancer.com’s 120, and held a 1.5% Share of Search versus Freelancer.com’s 0.95%.
- The lead changed hands 4 times in the 11 months ending August 2026: Freelancer.com took it in November 2025, Toptal took it in December 2025, Freelancer.com took it in February 2026, Toptal took it in August 2026.
- Across the 11 months ending August 2026, Freelancer.com’s estimated Share of Search among freelance marketplaces in New Zealand moved from 1.1% to 0.95%, and its estimated monthly branded searches moved from 180 to 120.
- Across the 11 months ending August 2026, Toptal’s estimated Share of Search among freelance marketplaces in New Zealand moved from 1.2% to 1.5%, and its estimated monthly branded searches held steady at 190.

## How did search popularity change for New Zealand freelance marketplaces in August 2026?

- In August 2026, Toptal rose from 4th to 3rd among freelance marketplaces in New Zealand.
- In August 2026, Freelancer.com fell from 3rd to 4th among freelance marketplaces in New Zealand.

## Month by month

| Month | Freelancer.com estimated searches | Freelancer.com Share of Search | Freelancer.com rank | Toptal estimated searches | Toptal Share of Search | Toptal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 180 | 1.1% | 4 | 190 | 1.2% | 3 |
| Nov 2025 | 210 | 1.5% | 3 | 200 | 1.4% | 4 |
| Dec 2025 | 160 | 1.1% | 4 | 180 | 1.3% | 3 |
| Jan 2026 | 230 | 1.5% | 3 | 230 | 1.5% | 4 |
| Feb 2026 | 310 | 2.1% | 3 | 200 | 1.4% | 4 |
| Mar 2026 | 310 | 1.9% | 3 | 240 | 1.5% | 4 |
| Apr 2026 | 250 | 1.6% | 3 | 190 | 1.2% | 4 |
| May 2026 | 310 | 2.1% | 3 | 180 | 1.2% | 4 |
| Jun 2026 | 160 | 1.1% | 3 | 160 | 1.1% | 4 |
| Jul 2026 | 160 | 1.3% | 3 | 150 | 1.2% | 4 |
| Aug 2026 | 120 | 0.95% | 4 | 190 | 1.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Freelancer.com’s and Toptal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Freelancer.com**: Measured on the search terms “freelancer com” and “freelancer website”, summed into one figure.
- **Toptal**: Measured on the search terms “toptal”, “toptal com”, “toptal freelance”, “toptal hire” and “toptal nz”, summed into one figure.

- [Freelancer.com profile](/demand/nz/brands/freelancer-com)
- [Toptal profile](/demand/nz/brands/toptal)
- [All freelance marketplaces in New Zealand](/demand/nz/categories/nz-freelance-marketplaces): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Freelancer.com or Toptal?

In August 2026, Toptal had more branded searches than Freelancer.com among freelance marketplaces in New Zealand. Toptal was estimated to have 190 branded searches compared to Freelancer.com’s 120, and held a 1.5% Share of Search versus Freelancer.com’s 0.95%.

## Cite this page

Brandwave. "Freelancer.com vs Toptal: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/freelancer-com-vs-toptal

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/freelancer-com-vs-toptal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.