--- title: "Freedom Furniture vs Nick Scali: Which is searched more in New Zealand?" description: "Is Freedom Furniture or Nick Scali more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the furniture retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/freedom-furniture-vs-nick-scali" publisher: "Brandwave" --- # Freedom Furniture vs Nick Scali: Which is searched more in New Zealand? Is Freedom Furniture or Nick Scali more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the furniture retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freedom Furniture and Nick Scali - **Competitive set**: furniture retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Freedom Furniture Share of Search**: 6.2% - **Nick Scali Share of Search**: 1.9% ## Is Freedom Furniture or Nick Scali more popular in search? - In September 2026, Freedom Furniture had more branded searches than Nick Scali among furniture retailers in New Zealand. Freedom Furniture had about 27,200 branded searches, while Nick Scali had 8,350. Freedom Furniture made up 6.2% of all furniture retailer searches we track, and Nick Scali accounted for 1.9%. - Freedom Furniture was ahead of Nick Scali in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Freedom Furniture’s share of searches among furniture retailers in New Zealand moved from 7.5% to 6.2%, and its estimated monthly branded searches moved from 33.3K to 27.2K. - Across the 12 months ending September 2026, Nick Scali’s share of searches among furniture retailers in New Zealand held steady at 1.9%, and its estimated monthly branded searches held steady at 8.3K. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Freedom Furniture was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nick Scali was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Freedom Furniture was listed before Nick Scali in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freedom Furniture | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Danske Møbler | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | NOOD | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mocka | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nick Scali | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Big Save Furniture | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Harvey Norman | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | IKEA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Early Settler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Target Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smiths City | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about furniture retailers - Asked ChatGPT "Which furniture retailer should I shop at in New Zealand?": 1. Freedom Furniture, 2. NOOD, 3. Danske Møbler, 4. Mocka, 5. Nick Scali - Asked ChatGPT "What are the best furniture retailers in New Zealand?": 1. Danske Møbler, 2. NOOD, 3. Freedom Furniture, 4. Nick Scali, 5. Mocka, 6. Big Save Furniture - Asked ChatGPT "What's the best furniture retailer in New Zealand for new home furniture?": 1. Freedom Furniture, 2. Danske Møbler, 3. NOOD - Searched Google, AI Overview "best furniture store": 1. Danske Møbler, 2. Harvey Norman, 3. NOOD, 4. Freedom Furniture, 5. Mocka, 6. Big Save Furniture - Searched Google, AI Overview "bedroom furniture nz": named none of the brands we track Not named in any answer: IKEA, Early Settler, Target Furniture and Smiths City. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand furniture retailers in September 2026? - In September 2026, Freedom Furniture gained share of searches among furniture retailers in New Zealand, from 5.7% to 6.2%. ## Month by month | Month | Freedom Furniture estimated searches | Freedom Furniture Share of Search | Freedom Furniture rank | Nick Scali estimated searches | Nick Scali Share of Search | Nick Scali rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.3K | 7.5% | 5 | 8.3K | 1.9% | 9 | | Nov 2025 | 33.3K | 5.4% | 6 | 8.3K | 1.3% | 9 | | Dec 2025 | 40.7K | 3.8% | 3 | 6.8K | 0.63% | 9 | | Jan 2026 | 40.8K | 6.1% | 3 | 8.5K | 1.3% | 9 | | Feb 2026 | 22.3K | 4.6% | 5 | 5.5K | 1.1% | 9 | | Mar 2026 | 27.3K | 5.3% | 4 | 5.6K | 1.1% | 9 | | Apr 2026 | 33.3K | 6.2% | 4 | 8.3K | 1.6% | 9 | | May 2026 | 33.3K | 6% | 4 | 8.3K | 1.5% | 9 | | Jun 2026 | 33.3K | 7% | 4 | 8.3K | 1.8% | 9 | | Jul 2026 | 27.2K | 5.3% | 5 | 8.3K | 1.6% | 9 | | Aug 2026 | 27.2K | 5.7% | 5 | 8.3K | 1.8% | 9 | | Sep 2026 | 27.2K | 6.2% | 5 | 8.3K | 1.9% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Freedom Furniture’s and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freedom Furniture**: Measured on the search terms “Freedom Furniture”, “freedom furniture beds” and “freedom furniture mattresses”, summed into one figure. - **Nick Scali**: Measured on the search terms “nick scali”, “nick scali sale”, “nick scali shops” and “nickscali”, summed into one figure. - [Freedom Furniture profile](/demand/nz/brands/freedom-furniture) - [Nick Scali profile](/demand/nz/brands/nick-scali) - [All furniture retailers in New Zealand](/demand/nz/categories/nz-furniture-retailers): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Freedom Furniture or Nick Scali more popular in search? In September 2026, Freedom Furniture had more branded searches than Nick Scali among furniture retailers in New Zealand. Freedom Furniture had about 27,200 branded searches, while Nick Scali had 8,350. Freedom Furniture made up 6.2% of all furniture retailer searches we track, and Nick Scali accounted for 1.9%. ## Cite this page Brandwave. "Freedom Furniture vs Nick Scali: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/freedom-furniture-vs-nick-scali This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/freedom-furniture-vs-nick-scali. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.