--- title: "Freedom Farms vs Swiss Deli: Which is searched more in New Zealand?" description: "Is Freedom Farms or Swiss Deli more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sausage and smallgoods brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/freedom-farms-vs-swiss-deli" publisher: "Brandwave" --- # Freedom Farms vs Swiss Deli: Which is searched more in New Zealand? Is Freedom Farms or Swiss Deli more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sausage and smallgoods brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freedom Farms and Swiss Deli - **Competitive set**: Sausage and smallgoods brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Freedom Farms Share of Search**: 2% - **Swiss Deli Share of Search**: 3.7% ## Is Freedom Farms or Swiss Deli more popular in search? - In September 2026, Swiss Deli had more branded searches than Freedom Farms among sausage and smallgoods brands in New Zealand. Swiss Deli had about 590 branded searches, while Freedom Farms had 320. Swiss Deli made up 3.7% of all sausage and smallgoods brand searches we track, and Freedom Farms accounted for 2%. - The lead changed hands 2 times in the 12 months ending September 2026: Freedom Farms took it in December 2025, Swiss Deli took it in January 2026. - Across the 12 months ending September 2026, Freedom Farms’ share of searches among sausage and smallgoods brands in New Zealand moved from 1.1% to 2%, and its estimated monthly branded searches moved from 290 to 320. - Across the 12 months ending September 2026, Swiss Deli’s share of searches among sausage and smallgoods brands in New Zealand held steady at 3.7%, and its estimated monthly branded searches moved from 1K to 590. ## Top sausage and smallgoods brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swiss Deli was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Freedom Farms did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hellers | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Kiwi Butcher Shop | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Westmere Butchery | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Verkerks | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Swiss Deli | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Freedom Farms | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Primo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sausage and smallgoods brands - Asked ChatGPT "Which sausage or smallgoods brand should I buy in New Zealand?": 1. Hellers, 2. The Kiwi Butcher Shop, 3. Verkerks - Asked ChatGPT "What are the best sausage and smallgoods brands in New Zealand?": 1. Hellers, 2. Verkerks, 3. The Kiwi Butcher Shop, 4. Westmere Butchery, 5. Swiss Deli - Asked ChatGPT "What's the best sausage or smallgoods brand in New Zealand for everyday meals?": 1. Hellers, 2. The Kiwi Butcher Shop, 3. Swiss Deli - Searched Google, AI Overview "best bacon nz": named none of the brands we track - Searched Google, AI Overview "smallgoods nz": 1. Westmere Butchery, 2. Hellers Not named in any answer: Freedom Farms and Primo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sausage and smallgoods brands in September 2026? - Freedom Farms’ share of searches among sausage and smallgoods brands in New Zealand has gained ground for 3 months in a row, from 1.2% to 2% in September 2026. - Estimated monthly branded searches for Swiss Deli in New Zealand fell 41% over 12 measured months, from 1K to 590 in September 2026. ## Month by month | Month | Freedom Farms estimated searches | Freedom Farms Share of Search | Freedom Farms rank | Swiss Deli estimated searches | Swiss Deli Share of Search | Swiss Deli rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 290 | 1.1% | 6 | 1K | 3.7% | 4 | | Nov 2025 | 640 | 2.7% | 5 | 880 | 3.7% | 4 | | Dec 2025 | 1.6K | 4.7% | 4 | 1.3K | 3.7% | 5 | | Jan 2026 | 240 | 0.96% | 6 | 880 | 3.5% | 4 | | Feb 2026 | 190 | 1.1% | 6 | 720 | 4% | 4 | | Mar 2026 | 240 | 1.3% | 6 | 720 | 3.8% | 4 | | Apr 2026 | 170 | 0.98% | 6 | 720 | 4.2% | 4 | | May 2026 | 210 | 1.2% | 6 | 720 | 4% | 4 | | Jun 2026 | 220 | 1.2% | 6 | 720 | 4.1% | 4 | | Jul 2026 | 210 | 1.3% | 6 | 720 | 4.5% | 4 | | Aug 2026 | 270 | 1.7% | 6 | 590 | 3.8% | 4 | | Sep 2026 | 320 | 2% | 6 | 590 | 3.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Freedom Farms’ and Swiss Deli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freedom Farms**: Measured on the search terms “freedom farms”, “freedom farms bacon”, “freedom farms ham”, “freedom farms sausages” and “freedomfarms”, summed into one figure. - **Swiss Deli**: Measured on the search term “swiss deli”. - [Freedom Farms profile](/demand/nz/brands/freedom-farms) - [Swiss Deli profile](/demand/nz/brands/swiss-deli) - [All sausage and smallgoods brands in New Zealand](/demand/nz/categories/nz-smallgoods-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Freedom Farms or Swiss Deli more popular in search? In September 2026, Swiss Deli had more branded searches than Freedom Farms among sausage and smallgoods brands in New Zealand. Swiss Deli had about 590 branded searches, while Freedom Farms had 320. Swiss Deli made up 3.7% of all sausage and smallgoods brand searches we track, and Freedom Farms accounted for 2%. ## Cite this page Brandwave. "Freedom Farms vs Swiss Deli: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/freedom-farms-vs-swiss-deli This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/freedom-farms-vs-swiss-deli. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.