--- title: "Freedom Farms vs Primo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Freedom Farms or Primo? Compare estimated monthly branded-search demand and Share of Search inside the Sausage and smallgoods brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/freedom-farms-vs-primo" publisher: "Brandwave" --- # Freedom Farms vs Primo: Which is more popular by branded search in New Zealand? Which is more popular in search, Freedom Farms or Primo? Compare estimated monthly branded-search demand and Share of Search inside the Sausage and smallgoods brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freedom Farms and Primo - **Competitive set**: Sausage and smallgoods brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Freedom Farms Share of Search**: 4.8% - **Primo Share of Search**: 6.6% ## Which is more popular in search, Freedom Farms or Primo? - In August 2026, Primo had more branded searches than Freedom Farms among sausage and smallgoods brands in New Zealand. Primo was estimated to have 480 branded searches compared to Freedom Farms’ 350, and held a 6.6% Share of Search versus Freedom Farms’ 4.8%. - The lead changed hands 2 times in the 11 months ending August 2026: Freedom Farms took it in November 2025, Primo took it in January 2026. - Across the 11 months ending August 2026, Freedom Farms’ estimated Share of Search among sausage and smallgoods brands in New Zealand moved from 4.5% to 4.8%, and its estimated monthly branded searches moved from 370 to 350. - Across the 11 months ending August 2026, Primo’s estimated Share of Search among sausage and smallgoods brands in New Zealand moved from 4.7% to 6.6%, and its estimated monthly branded searches moved from 390 to 480. ## How did search popularity change for New Zealand sausage and smallgoods brands in August 2026? - In August 2026, Primo gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 5.4% to 6.6%. - In August 2026, Freedom Farms gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 3.8% to 4.8%. ## Month by month | Month | Freedom Farms estimated searches | Freedom Farms Share of Search | Freedom Farms rank | Primo estimated searches | Primo Share of Search | Primo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 370 | 4.5% | 4 | 390 | 4.7% | 3 | | Nov 2025 | 710 | 8.3% | 3 | 440 | 5.2% | 4 | | Dec 2025 | 1.7K | 14.7% | 3 | 380 | 3.2% | 4 | | Jan 2026 | 280 | 3% | 4 | 440 | 4.7% | 3 | | Feb 2026 | 250 | 3.2% | 4 | 440 | 5.6% | 3 | | Mar 2026 | 300 | 3.4% | 4 | 550 | 6.3% | 3 | | Apr 2026 | 250 | 3.5% | 4 | 480 | 6.8% | 3 | | May 2026 | 290 | 3.7% | 4 | 420 | 5.3% | 3 | | Jun 2026 | 280 | 3.7% | 4 | 470 | 6.2% | 3 | | Jul 2026 | 300 | 3.8% | 4 | 420 | 5.4% | 3 | | Aug 2026 | 350 | 4.8% | 4 | 480 | 6.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Freedom Farms’ and Primo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freedom Farms**: Measured on the search terms “freedom farms”, “freedom farms bacon”, “freedom farms ham”, “freedom farms near me”, “freedom farms new zealand”, “freedom farms nz”, “freedom farms sausages” and “freedomfarms”, summed into one figure. - **Primo**: Measured on the search terms “primo bacon”, “primo chocolate milk”, “primo flavoured milk”, “primo ham”, “primo milk” and “primo sausages”, summed into one figure. - [Freedom Farms profile](/demand/nz/brands/freedom-farms) - [Primo profile](/demand/nz/brands/primo) - [All sausage and smallgoods brands in New Zealand](/demand/nz/categories/nz-smallgoods-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Freedom Farms or Primo? In August 2026, Primo had more branded searches than Freedom Farms among sausage and smallgoods brands in New Zealand. Primo was estimated to have 480 branded searches compared to Freedom Farms’ 350, and held a 6.6% Share of Search versus Freedom Farms’ 4.8%. ## Cite this page Brandwave. "Freedom Farms vs Primo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/freedom-farms-vs-primo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/freedom-farms-vs-primo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.