--- title: "Fraser Thomas vs GDC Group: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fraser Thomas or GDC Group? Compare estimated monthly branded-search demand and Share of Search inside the Napier civil and structural engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fraser-thomas-vs-gdc-group" publisher: "Brandwave" --- # Fraser Thomas vs GDC Group: Which is more popular by branded search in New Zealand? Which is more popular in search, Fraser Thomas or GDC Group? Compare estimated monthly branded-search demand and Share of Search inside the Napier civil and structural engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fraser Thomas and GDC Group - **Competitive set**: Napier civil and structural engineering consultancies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fraser Thomas Share of Search**: 12.5% - **GDC Group Share of Search**: 37.5% ## Which is more popular in search, Fraser Thomas or GDC Group? - In August 2026, GDC Group had more branded searches than Fraser Thomas among napier civil and structural engineering consultancies in New Zealand. GDC Group was estimated to have 30 branded searches compared to Fraser Thomas’ 10, and held a 37.5% Share of Search versus Fraser Thomas’ 12.5%. - The lead changed hands 2 times in the 11 months ending August 2026: Fraser Thomas took it in April 2026, GDC Group took it in May 2026. - Across the 11 months ending August 2026, Fraser Thomas’ estimated Share of Search among napier civil and structural engineering consultancies in New Zealand held steady at 12.5%, and its estimated monthly branded searches held steady at 10. - Across the 11 months ending August 2026, GDC Group’s estimated Share of Search among napier civil and structural engineering consultancies in New Zealand moved from 12.5% to 37.5%, and its estimated monthly branded searches moved from 10 to 30. ## How did search popularity change for New Zealand napier civil and structural engineering consultancies in August 2026? - In August 2026, GDC Group overtook BCD Group to take the highest estimated Share of Search among napier civil and structural engineering consultancies in New Zealand, at 37.5%. - In August 2026, Fraser Thomas lost estimated Share of Search among napier civil and structural engineering consultancies in New Zealand, from 14.3% to 12.5%. ## Month by month | Month | Fraser Thomas estimated searches | Fraser Thomas Share of Search | Fraser Thomas rank | GDC Group estimated searches | GDC Group Share of Search | GDC Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 12.5% | 4 | 10 | 12.5% | 5 | | Nov 2025 | 20 | 20% | 2 | 20 | 20% | 3 | | Dec 2025 | 10 | 12.5% | 5 | 20 | 25% | 2 | | Jan 2026 | 10 | 14.3% | 5 | 20 | 28.6% | 1 | | Feb 2026 | 10 | 14.3% | 5 | 20 | 28.6% | 1 | | Mar 2026 | 10 | 14.3% | 4 | 10 | 14.3% | 5 | | Apr 2026 | 20 | 22.2% | 3 | 10 | 11.1% | 5 | | May 2026 | 10 | 14.3% | 5 | 20 | 28.6% | 1 | | Jun 2026 | 10 | 10% | 5 | 20 | 20% | 3 | | Jul 2026 | 10 | 14.3% | 4 | 10 | 14.3% | 5 | | Aug 2026 | 10 | 12.5% | 5 | 30 | 37.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fraser Thomas’ and GDC Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fraser Thomas**: Measured on the search terms “fraser thomas”, “fraser thomas engineering”, “fraser thomas new zealand”, “fraser thomas surveyors” and “fraserthomas”, summed into one figure. - **GDC Group**: Measured on the search terms “gdc consultants”, “gdc group” and “gdcgroup”, summed into one figure. - [Fraser Thomas profile](/demand/nz/brands/fraser-thomas) - [GDC Group profile](/demand/nz/brands/gdc-group) - [All napier civil and structural engineering consultancies in New Zealand](/demand/nz/locations/napier/civil-and-structural-engineering-consultancies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fraser Thomas or GDC Group? In August 2026, GDC Group had more branded searches than Fraser Thomas among napier civil and structural engineering consultancies in New Zealand. GDC Group was estimated to have 30 branded searches compared to Fraser Thomas’ 10, and held a 37.5% Share of Search versus Fraser Thomas’ 12.5%. ## Cite this page Brandwave. "Fraser Thomas vs GDC Group: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fraser-thomas-vs-gdc-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fraser-thomas-vs-gdc-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.