---
title: "Franklin vs Selkirk: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Franklin or Selkirk? Compare estimated monthly branded-search demand and Share of Search inside the Pickleball brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/franklin-vs-selkirk"
publisher: "Brandwave"
---

# Franklin vs Selkirk: Which is more popular by branded search in New Zealand?

Which is more popular in search, Franklin or Selkirk? Compare estimated monthly branded-search demand and Share of Search inside the Pickleball brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Franklin and Selkirk
- **Competitive set**: Pickleball brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Franklin Share of Search**: 9%
- **Selkirk Share of Search**: 28%

## Which is more popular in search, Franklin or Selkirk?

- In August 2026, Selkirk had more branded searches than Franklin among pickleball brands in New Zealand. Selkirk was estimated to have 280 branded searches compared to Franklin’s 90, and held a 28% Share of Search versus Franklin’s 9%.
- Selkirk was ahead of Franklin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Franklin’s estimated Share of Search among pickleball brands in New Zealand moved from 15.6% to 9%, and its estimated monthly branded searches moved from 50 to 90.
- Across the 11 months ending August 2026, Selkirk’s estimated Share of Search among pickleball brands in New Zealand moved from 21.9% to 28%, and its estimated monthly branded searches moved from 70 to 280.

## How did search popularity change for New Zealand pickleball brands in August 2026?

- In August 2026, Franklin lost estimated Share of Search among pickleball brands in New Zealand, from 12.8% to 9%.
- In August 2026, Selkirk lost estimated Share of Search among pickleball brands in New Zealand, from 29.5% to 28%.

## Month by month

| Month | Franklin estimated searches | Franklin Share of Search | Franklin rank | Selkirk estimated searches | Selkirk Share of Search | Selkirk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 15.6% | 4 | 70 | 21.9% | 2 |
| Nov 2025 | 50 | 13.5% | 3 | 50 | 13.5% | 4 |
| Dec 2025 | 70 | 21.2% | 3 | 80 | 24.2% | 2 |
| Jan 2026 | 60 | 13.6% | 4 | 130 | 29.5% | 2 |
| Feb 2026 | 50 | 10.4% | 4 | 160 | 33.3% | 2 |
| Mar 2026 | 50 | 8.5% | 4 | 150 | 25.4% | 2 |
| Apr 2026 | 60 | 7.3% | 4 | 190 | 23.2% | 2 |
| May 2026 | 140 | 18.4% | 3 | 220 | 28.9% | 2 |
| Jun 2026 | 110 | 12.2% | 4 | 270 | 30% | 1 |
| Jul 2026 | 100 | 12.8% | 4 | 230 | 29.5% | 2 |
| Aug 2026 | 90 | 9% | 4 | 280 | 28% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Franklin’s and Selkirk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Franklin**: Measured on the search terms “franklin pickleball”, “franklin pickleball balls” and “franklin x40 pickleball”, summed into one figure.
- **Selkirk**: Measured on the search terms “selkirk pickleball”, “selkirk pickleball balls” and “selkirk sport pickleball”, summed into one figure.

- [Franklin profile](/demand/nz/brands/franklin)
- [Selkirk profile](/demand/nz/brands/selkirk)
- [All pickleball brands in New Zealand](/demand/nz/categories/nz-pickleball-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Franklin or Selkirk?

In August 2026, Selkirk had more branded searches than Franklin among pickleball brands in New Zealand. Selkirk was estimated to have 280 branded searches compared to Franklin’s 90, and held a 28% Share of Search versus Franklin’s 9%.

## Cite this page

Brandwave. "Franklin vs Selkirk: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/franklin-vs-selkirk

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/franklin-vs-selkirk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.