--- title: "Frank Risk Management vs LifeCovered: Which is more popular in New Zealand?" description: "Is Frank Risk Management or LifeCovered more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/frank-risk-management-vs-lifecovered" publisher: "Brandwave" --- # Frank Risk Management vs LifeCovered: Which is more popular in New Zealand? Is Frank Risk Management or LifeCovered more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Frank Risk Management and LifeCovered - **Competitive set**: Hamilton insurance brokers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Frank Risk Management Share of Search**: 18.8% - **LifeCovered Share of Search**: 3.1% ## Is Frank Risk Management or LifeCovered more popular in search? - In October 2026, Frank Risk Management had more branded searches than LifeCovered among Hamilton insurance brokers in New Zealand. Frank Risk Management had about 60 branded searches, while LifeCovered had 10. Frank Risk Management made up 18.8% of all Hamilton insurance broker searches we track, and LifeCovered accounted for 3.1%. - Frank Risk Management was ahead of LifeCovered in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Frank Risk Management’s share of searches among Hamilton insurance brokers in New Zealand moved from 15.2% to 18.8%, and its estimated monthly branded searches moved from 50 to 60. - Across the 12 months ending October 2026, LifeCovered’s share of searches among Hamilton insurance brokers in New Zealand moved from 3% to 3.1%, and its estimated monthly branded searches held steady at 10. ## Top Hamilton insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions, Frank Risk Management and LifeCovered were each mentioned in two out of three: in two of the three ChatGPT answers. Frank Risk Management was listed before LifeCovered in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Rothbury Insurance Brokers | 1st | 3 of 3 | 3 of 3 | | Gallagher Insurance | 2nd | 3 of 3 | 3 of 3 | | Frank Risk Management | 3rd | 2 of 3 | 2 of 3 | | Greenlight Insurance Brokers | 4th | 1 of 3 | 1 of 3 | | LifeCovered | 4th | 2 of 3 | 2 of 3 | | ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Hamilton, New Zealand?": 1. Rothbury Insurance Brokers, 2. Gallagher Insurance, 3. Greenlight Insurance Brokers, 4. LifeCovered - Asked ChatGPT "What are the best insurance brokers in Hamilton, New Zealand?": 1. Rothbury Insurance Brokers, 2. Frank Risk Management, 3. Gallagher Insurance, 4. LifeCovered - Asked ChatGPT "What's the best insurance broker in Hamilton, New Zealand for business cover?": 1. Rothbury Insurance Brokers, 2. Gallagher Insurance, 3. Frank Risk Management Not named in any answer: ICIB BROKERWEB. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton insurance brokers in October 2026? - In October 2026, Frank Risk Management gained share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 18.8%. ## How has branded search for Frank Risk Management and LifeCovered changed in New Zealand over the last 12 months? | Month | Frank Risk Management estimated searches | Frank Risk Management Share of Search | Frank Risk Management rank | LifeCovered estimated searches | LifeCovered Share of Search | LifeCovered rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50 | 15.2% | 2 | 10 | 3% | 6 | | Dec 2025 | 30 | 11.5% | 3 | 10 | 3.8% | 6 | | Jan 2026 | 40 | 12.5% | 3 | 10 | 3.1% | 6 | | Feb 2026 | 60 | 18.8% | 2 | 10 | 3.1% | 6 | | Mar 2026 | 60 | 17.1% | 2 | 0 | 0% | 6 | | Apr 2026 | 60 | 20% | 2 | 0 | 0% | 6 | | May 2026 | 40 | 13.8% | 4 | 10 | 3.4% | 6 | | Jun 2026 | 50 | 17.9% | 2 | 10 | 3.6% | 6 | | Jul 2026 | 60 | 19.4% | 2 | 10 | 3.2% | 6 | | Aug 2026 | 60 | 18.2% | 2 | 10 | 3% | 6 | | Sep 2026 | 50 | 13.9% | 2 | 10 | 2.8% | 6 | | Oct 2026 | 60 | 18.8% | 2 | 10 | 3.1% | 6 | ## How are Frank Risk Management’s and LifeCovered’s branded searches counted? Brandwave collects information about searches that people make online using Frank Risk Management’s and LifeCovered’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Frank Risk Management**: Measured on the search terms “frank risk management”, “frank risk management hamilton” and “frankrisk”, summed into one figure. - **LifeCovered**: Measured on the search term “lifecovered”. - [Frank Risk Management profile](/demand/nz/brands/frank-risk-management) - [LifeCovered profile](/demand/nz/brands/lifecovered) - [All Hamilton insurance brokers in New Zealand](/demand/nz/locations/hamilton/insurance-brokers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Frank Risk Management or LifeCovered more popular in search? In October 2026, Frank Risk Management had more branded searches than LifeCovered among Hamilton insurance brokers in New Zealand. Frank Risk Management had about 60 branded searches, while LifeCovered had 10. Frank Risk Management made up 18.8% of all Hamilton insurance broker searches we track, and LifeCovered accounted for 3.1%. ## Cite this page Brandwave. "Frank Risk Management vs LifeCovered: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/frank-risk-management-vs-lifecovered This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/frank-risk-management-vs-lifecovered. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.