--- title: "Framer vs Wix: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Framer or Wix? Compare estimated monthly branded-search demand and Share of Search inside the Website builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/framer-vs-wix" publisher: "Brandwave" --- # Framer vs Wix: Which is more popular by branded search in New Zealand? Which is more popular in search, Framer or Wix? Compare estimated monthly branded-search demand and Share of Search inside the Website builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Framer and Wix - **Competitive set**: Website builders - **Market**: New Zealand - **Month measured**: Aug 2026 - **Framer Share of Search**: 0.65% - **Wix Share of Search**: 29.9% ## Which is more popular in search, Framer or Wix? - In August 2026, Wix had more branded searches than Framer among website builders in New Zealand. Wix was estimated to have 18.4K branded searches compared to Framer’s 400, and held a 29.9% Share of Search versus Framer’s 0.65%. - Wix was ahead of Framer in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Framer’s estimated Share of Search among website builders in New Zealand moved from 0.51% to 0.65%, and its estimated monthly branded searches moved from 330 to 400. - Across the 11 months ending August 2026, Wix’s estimated Share of Search among website builders in New Zealand moved from 33.1% to 29.9%, and its estimated monthly branded searches moved from 21.4K to 18.4K. ## How did search popularity change for New Zealand website builders in August 2026? - Estimated monthly branded searches for Framer in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026. - Estimated monthly branded searches for Wix in New Zealand fell 14.2% over 11 measured months, from 21.4K to 18.4K in August 2026. ## Month by month | Month | Framer estimated searches | Framer Share of Search | Framer rank | Wix estimated searches | Wix Share of Search | Wix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 330 | 0.51% | 7 | 21.4K | 33.1% | 1 | | Nov 2025 | 320 | 0.58% | 7 | 17.7K | 32.1% | 1 | | Dec 2025 | 230 | 0.5% | 7 | 14.2K | 30.9% | 1 | | Jan 2026 | 340 | 0.58% | 7 | 18K | 30.7% | 1 | | Feb 2026 | 290 | 0.49% | 7 | 18.9K | 32.2% | 1 | | Mar 2026 | 330 | 0.47% | 7 | 23.4K | 33.3% | 1 | | Apr 2026 | 390 | 0.61% | 7 | 19.3K | 30.3% | 1 | | May 2026 | 420 | 0.62% | 7 | 20.7K | 30.8% | 1 | | Jun 2026 | 420 | 0.63% | 7 | 19.6K | 29.6% | 1 | | Jul 2026 | 370 | 0.59% | 7 | 19K | 30% | 1 | | Aug 2026 | 400 | 0.65% | 7 | 18.4K | 29.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Framer’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Framer**: Measured on the search terms “framer templates”, “framer website” and “framer website builder”, summed into one figure. - **Wix**: Measured on the search terms “wix”, “wix com”, “wix cost”, “wix ecommerce”, “wix editor”, “wix filter search”, “wix near me”, “wix nz”, “wix online store”, “wix site maker”, “wix studio”, “wix templates”, “wix w”, “wix website designs” and “wix website maker”, summed into one figure. - [Framer profile](/demand/nz/brands/framer) - [Wix profile](/demand/nz/brands/wix) - [All website builders in New Zealand](/demand/nz/categories/nz-website-builders): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Framer or Wix? In August 2026, Wix had more branded searches than Framer among website builders in New Zealand. Wix was estimated to have 18.4K branded searches compared to Framer’s 400, and held a 29.9% Share of Search versus Framer’s 0.65%. ## Cite this page Brandwave. "Framer vs Wix: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/framer-vs-wix This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/framer-vs-wix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.