--- title: "Framer vs Instapage: Which is searched more in New Zealand?" description: "Is Framer or Instapage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Landing page builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/framer-vs-instapage" publisher: "Brandwave" --- # Framer vs Instapage: Which is searched more in New Zealand? Is Framer or Instapage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Landing page builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Framer and Instapage - **Competitive set**: Landing page builders - **Market**: New Zealand - **Month measured**: Sep 2026 - **Framer Share of Search**: 1.5% - **Instapage Share of Search**: 0.06% ## Is Framer or Instapage more popular in search? - In September 2026, Framer had more branded searches than Instapage among landing page builders in New Zealand. Framer had about 260 branded searches, while Instapage had 10. Framer made up 1.5% of all landing page builder searches we track, and Instapage accounted for 0.06%. - Framer was ahead of Instapage in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Framer’s share of searches among landing page builders in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches moved from 210 to 260. - Across the 12 months ending September 2026, Instapage’s share of searches among landing page builders in New Zealand moved from 0.05% to 0.06%, and its estimated monthly branded searches held steady at 10. ## Top landing page builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Framer and Instapage were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Framer and Instapage were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unbounce | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Leadpages | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Carrd | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Wix | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Framer | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Instapage | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | ClickFunnels | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about landing page builders - Asked ChatGPT "Which landing page builder should I use in New Zealand?": 1. Framer, 2. Unbounce, 3. Carrd, 4. Leadpages - Asked ChatGPT "What are the best landing page builders in New Zealand?": 1. Leadpages, 2. Unbounce, 3. Wix, 4. Carrd, 5. Instapage - Asked ChatGPT "What's the best landing page builder in New Zealand for a marketing campaign?": 1. Unbounce, 2. Leadpages, 3. Carrd - Searched Google, AI Overview "landing page builders": 1. Unbounce, 2. Instapage, 3. Leadpages, 4. Carrd, 5. Wix - Searched Google, AI Overview "simple landing page builder": 1. Carrd, 2. Leadpages, 3. Wix, 4. Framer Not named in any answer: ClickFunnels. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand landing page builders in September 2026? - In September 2026, Instapage fell from 6th to 7th among landing page builders in New Zealand. - Estimated monthly branded searches for Framer in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026. ## Month by month | Month | Framer estimated searches | Framer Share of Search | Framer rank | Instapage estimated searches | Instapage Share of Search | Instapage rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 1% | 3 | 10 | 0.05% | 7 | | Nov 2025 | 210 | 1.2% | 3 | 10 | 0.06% | 7 | | Dec 2025 | 140 | 0.99% | 3 | 10 | 0.07% | 7 | | Jan 2026 | 210 | 1.2% | 3 | 20 | 0.11% | 7 | | Feb 2026 | 170 | 1% | 3 | 30 | 0.18% | 7 | | Mar 2026 | 170 | 0.82% | 3 | 20 | 0.1% | 7 | | Apr 2026 | 210 | 1.2% | 3 | 20 | 0.11% | 7 | | May 2026 | 210 | 1.2% | 3 | 30 | 0.17% | 7 | | Jun 2026 | 210 | 1.2% | 3 | 20 | 0.11% | 7 | | Jul 2026 | 210 | 1.2% | 3 | 10 | 0.06% | 7 | | Aug 2026 | 210 | 1.2% | 3 | 30 | 0.17% | 6 | | Sep 2026 | 260 | 1.5% | 3 | 10 | 0.06% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Framer’s and Instapage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Framer**: Measured on the search term “framer templates”. - **Instapage**: Measured on the search terms “instapage”, “instapage landing page” and “instapage templates”, summed into one figure. - [Framer profile](/demand/nz/brands/framer) - [Instapage profile](/demand/nz/brands/instapage) - [All landing page builders in New Zealand](/demand/nz/categories/nz-landing-page-builders): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Framer or Instapage more popular in search? In September 2026, Framer had more branded searches than Instapage among landing page builders in New Zealand. Framer had about 260 branded searches, while Instapage had 10. Framer made up 1.5% of all landing page builder searches we track, and Instapage accounted for 0.06%. ## Cite this page Brandwave. "Framer vs Instapage: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/framer-vs-instapage This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/framer-vs-instapage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.