---
title: "Foxtrot Home vs Sheridan: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Foxtrot Home or Sheridan? Compare estimated monthly branded-search demand and Share of Search inside the Bed linen retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/foxtrot-home-vs-sheridan"
publisher: "Brandwave"
---

# Foxtrot Home vs Sheridan: Which is more popular by branded search in New Zealand?

Which is more popular in search, Foxtrot Home or Sheridan? Compare estimated monthly branded-search demand and Share of Search inside the Bed linen retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Foxtrot Home and Sheridan
- **Competitive set**: Bed linen retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Foxtrot Home Share of Search**: 4.1%
- **Sheridan Share of Search**: 4.1%

## Which is more popular in search, Foxtrot Home or Sheridan?

- In August 2026, Foxtrot Home and Sheridan were level on Share of Search among bed linen retailers in New Zealand, with an estimated 2.1K branded searches each, at 4.1% estimated Share of Search each.
- The lead changed hands 2 times in the 11 months ending August 2026: Sheridan took it in December 2025, Foxtrot Home took it in January 2026.
- Across the 11 months ending August 2026, Foxtrot Home’s estimated Share of Search among bed linen retailers in New Zealand moved from 4.7% to 4.1%, and its estimated monthly branded searches moved from 2.9K to 2.1K.
- Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among bed linen retailers in New Zealand held steady at 4.1%, and its estimated monthly branded searches moved from 2.6K to 2.1K.

## How did search popularity change for New Zealand bed linen retailers in August 2026?

- Estimated monthly branded searches for Foxtrot Home in New Zealand fell 28% over 11 measured months, from 2.9K to 2.1K in August 2026.
- Estimated monthly branded searches for Sheridan in New Zealand fell 19.1% over 11 measured months, from 2.6K to 2.1K in August 2026.

## Month by month

| Month | Foxtrot Home estimated searches | Foxtrot Home Share of Search | Foxtrot Home rank | Sheridan estimated searches | Sheridan Share of Search | Sheridan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 4.7% | 3 | 2.6K | 4.1% | 4 |
| Nov 2025 | 4.6K | 5.2% | 3 | 3K | 3.3% | 4 |
| Dec 2025 | 2.4K | 2.8% | 4 | 2.9K | 3.4% | 3 |
| Jan 2026 | 3K | 5.1% | 3 | 2.6K | 4.4% | 4 |
| Feb 2026 | 2.5K | 5.3% | 3 | 1.9K | 4% | 4 |
| Mar 2026 | 2.9K | 4.9% | 3 | 2K | 3.5% | 4 |
| Apr 2026 | 2.7K | 4.8% | 3 | 2.1K | 3.7% | 4 |
| May 2026 | 2.7K | 4.5% | 3 | 2.3K | 3.8% | 4 |
| Jun 2026 | 4.2K | 7.2% | 3 | 2.3K | 3.9% | 4 |
| Jul 2026 | 2.6K | 4.5% | 3 | 2.5K | 4.3% | 4 |
| Aug 2026 | 2.1K | 4.1% | 3 | 2.1K | 4.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Foxtrot Home’s and Sheridan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Foxtrot Home**: Measured on the search terms “foxtrot home near me”, “foxtrot home nz” and “foxtrothome”, summed into one figure.
- **Sheridan**: Measured on the search terms “sheridan”, “sheridan bed linen”, “sheridan co nz”, “sheridan duvet”, “sheridan duvet cover”, “sheridan institute”, “sheridan near me”, “sheridan nz”, “sheridan online”, “sheridan sheets” and “sheridan towels”, summed into one figure.

- [Foxtrot Home profile](/demand/nz/brands/foxtrot-home)
- [Sheridan profile](/demand/nz/brands/sheridan)
- [All bed linen retailers in New Zealand](/demand/nz/categories/nz-bed-linen-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Foxtrot Home or Sheridan?

In August 2026, Foxtrot Home and Sheridan were level on Share of Search among bed linen retailers in New Zealand, with an estimated 2.1K branded searches each, at 4.1% estimated Share of Search each.

## Cite this page

Brandwave. "Foxtrot Home vs Sheridan: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/foxtrot-home-vs-sheridan

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/foxtrot-home-vs-sheridan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.