---
title: "Foxit vs Smallpdf: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Foxit or Smallpdf? Compare estimated monthly branded-search demand and Share of Search inside the PDF tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/foxit-vs-smallpdf"
publisher: "Brandwave"
---

# Foxit vs Smallpdf: Which is more popular by branded search in New Zealand?

Which is more popular in search, Foxit or Smallpdf? Compare estimated monthly branded-search demand and Share of Search inside the PDF tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Foxit and Smallpdf
- **Competitive set**: PDF tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Foxit Share of Search**: 3.3%
- **Smallpdf Share of Search**: 6%

## Which is more popular in search, Foxit or Smallpdf?

- In August 2026, Smallpdf had more branded searches than Foxit among PDF tools in New Zealand. Smallpdf was estimated to have 3.2K branded searches compared to Foxit’s 1.8K, and held a 6% Share of Search versus Foxit’s 3.3%.
- Smallpdf was ahead of Foxit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Foxit’s estimated Share of Search among PDF tools in New Zealand moved from 4.3% to 3.3%, and its estimated monthly branded searches held steady at 1.8K.
- Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand moved from 7.3% to 6%, and its estimated monthly branded searches moved from 3.1K to 3.2K.

## How did search popularity change for New Zealand PDF tools in August 2026?

Neither Foxit nor Smallpdf moved beyond provider rounding among PDF tools in Aug 2026.

## Month by month

| Month | Foxit estimated searches | Foxit Share of Search | Foxit rank | Smallpdf estimated searches | Smallpdf Share of Search | Smallpdf rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8K | 4.3% | 5 | 3.1K | 7.3% | 3 |
| Nov 2025 | 1.8K | 4.4% | 5 | 3K | 7.6% | 3 |
| Dec 2025 | 1.3K | 4.2% | 5 | 2.5K | 8.1% | 3 |
| Jan 2026 | 1.5K | 3.7% | 5 | 3K | 7.8% | 3 |
| Feb 2026 | 1.6K | 3.5% | 5 | 3.2K | 6.9% | 3 |
| Mar 2026 | 1.9K | 3.1% | 5 | 3.8K | 6.4% | 3 |
| Apr 2026 | 1.5K | 2.6% | 5 | 3.8K | 6.7% | 3 |
| May 2026 | 1.7K | 2.9% | 5 | 3.2K | 5.4% | 4 |
| Jun 2026 | 1.8K | 3% | 5 | 4.3K | 7.1% | 3 |
| Jul 2026 | 1.9K | 3.1% | 5 | 3.7K | 6.1% | 4 |
| Aug 2026 | 1.8K | 3.3% | 5 | 3.2K | 6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Foxit’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Foxit**: Measured on the search terms “foxit”, “foxit com”, “foxit near me”, “foxit online”, “foxit pdf”, “foxit pdf editor”, “foxit pdf reader”, “foxit pdf to word”, “foxit reader” and “foxit reader download”, summed into one figure.
- **Smallpdf**: Measured on the search terms “smallpdf”, “smallpdf com”, “smallpdf convert”, “smallpdf jpg to pdf”, “smallpdf online”, “smallpdf pdf”, “smallpdf pdf editor”, “smallpdf pdf to excel” and “smallpdf pdf to word”, summed into one figure.

- [Foxit profile](/demand/nz/brands/foxit)
- [Smallpdf profile](/demand/nz/brands/smallpdf)
- [All PDF tools in New Zealand](/demand/nz/categories/nz-pdf-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Foxit or Smallpdf?

In August 2026, Smallpdf had more branded searches than Foxit among PDF tools in New Zealand. Smallpdf was estimated to have 3.2K branded searches compared to Foxit’s 1.8K, and held a 6% Share of Search versus Foxit’s 3.3%.

## Cite this page

Brandwave. "Foxit vs Smallpdf: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/foxit-vs-smallpdf

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/foxit-vs-smallpdf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.