--- title: "Fox Racing vs Smith: Which is searched more in New Zealand?" description: "Is Fox Racing or Smith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB helmet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fox-racing-vs-smith-optics" publisher: "Brandwave" --- # Fox Racing vs Smith: Which is searched more in New Zealand? Is Fox Racing or Smith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB helmet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fox Racing and Smith - **Competitive set**: MTB helmet brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fox Racing Share of Search**: 30.4% - **Smith Share of Search**: 1.3% ## Is Fox Racing or Smith more popular in search? - In September 2026, Fox Racing had more branded searches than Smith among MTB helmet brands in New Zealand. Fox Racing had about 1,140 branded searches, while Smith had 50. Fox Racing made up 30.4% of all MTB helmet brand searches we track, and Smith accounted for 1.3%. - Fox Racing was ahead of Smith in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB helmet brands in New Zealand moved from 30.1% to 30.4%, and its estimated monthly branded searches moved from 980 to 1.1K. - Across the 12 months ending September 2026, Smith’s share of searches among MTB helmet brands in New Zealand moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 70 to 50. ## Top MTB helmet brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Fox Racing appeared in all three answers. Smith was mentioned in one out of three: in one of the three ChatGPT answers. Fox Racing was listed before Smith in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Fox Racing | 1st | 3 of 3 | 3 of 3 | | POC | 2nd | 3 of 3 | 3 of 3 | | Giro | 3rd | 3 of 3 | 3 of 3 | | Bell | 4th | 3 of 3 | 3 of 3 | | Smith | 5th | 1 of 3 | 1 of 3 | ## Every AI answer about MTB helmet brands - Asked ChatGPT "Which MTB helmet brand should I buy in New Zealand?": 1. Giro, 2. Fox Racing, 3. Bell, 4. POC - Asked ChatGPT "What are the best MTB helmet brands in New Zealand?": 1. Fox Racing, 2. POC, 3. Giro, 4. Bell, 5. Smith - Asked ChatGPT "What's the best MTB helmet brand in New Zealand for trail safety?": 1. POC, 2. Fox Racing, 3. Bell, 4. Giro Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand MTB helmet brands in September 2026? - In September 2026, Fox Racing rose from 2nd to 1st among MTB helmet brands in New Zealand. - Estimated monthly branded searches for Smith in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026. ## Month by month | Month | Fox Racing estimated searches | Fox Racing Share of Search | Fox Racing rank | Smith estimated searches | Smith Share of Search | Smith rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 980 | 30.1% | 1 | 70 | 2.1% | 5 | | Nov 2025 | 1.3K | 31.6% | 1 | 70 | 1.7% | 5 | | Dec 2025 | 1.4K | 35.1% | 1 | 70 | 1.8% | 5 | | Jan 2026 | 1K | 29.4% | 1 | 70 | 2% | 5 | | Feb 2026 | 1.2K | 33% | 1 | 90 | 2.5% | 5 | | Mar 2026 | 1.2K | 31.4% | 1 | 50 | 1.3% | 5 | | Apr 2026 | 1.1K | 32.2% | 1 | 50 | 1.4% | 5 | | May 2026 | 1.3K | 34.8% | 1 | 50 | 1.3% | 5 | | Jun 2026 | 1.2K | 35.8% | 1 | 40 | 1.2% | 5 | | Jul 2026 | 1.1K | 31.3% | 1 | 50 | 1.4% | 5 | | Aug 2026 | 1.1K | 30.1% | 2 | 40 | 1.1% | 5 | | Sep 2026 | 1.1K | 30.4% | 1 | 50 | 1.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Fox Racing’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fox Racing**: Measured on the search terms “fox helmet” and “fox mtb helmet”, summed into one figure. - **Smith**: Measured on the search term “smith mtb helmet”. - [Fox Racing profile](/demand/nz/brands/fox-racing) - [Smith profile](/demand/nz/brands/smith-optics) - [All MTB helmet brands in New Zealand](/demand/nz/categories/nz-mtb-helmet-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fox Racing or Smith more popular in search? In September 2026, Fox Racing had more branded searches than Smith among MTB helmet brands in New Zealand. Fox Racing had about 1,140 branded searches, while Smith had 50. Fox Racing made up 30.4% of all MTB helmet brand searches we track, and Smith accounted for 1.3%. ## Cite this page Brandwave. "Fox Racing vs Smith: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fox-racing-vs-smith-optics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fox-racing-vs-smith-optics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.