--- title: "Fox Racing vs Sidi: Which is searched more in New Zealand?" description: "Is Fox Racing or Sidi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fox-racing-vs-sidi" publisher: "Brandwave" --- # Fox Racing vs Sidi: Which is searched more in New Zealand? Is Fox Racing or Sidi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fox Racing and Sidi - **Competitive set**: MTB shoes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fox Racing Share of Search**: 5.9% - **Sidi Share of Search**: 6.3% ## Is Fox Racing or Sidi more popular in search? - In September 2026, Fox Racing and Sidi were level in searches among MTB shoes brands in New Zealand, with an estimated 120 versus 130 branded searches, at 5.9% and 6.3% of the total. - The lead changed hands 4 times in the 12 months ending September 2026: Fox Racing took it in November 2025, Sidi took it in March 2026, Fox Racing took it in April 2026, Sidi took it in June 2026. - Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB shoes brands in New Zealand moved from 6.6% to 5.9%, and its estimated monthly branded searches moved from 110 to 120. - Across the 12 months ending September 2026, Sidi’s share of searches among MTB shoes brands in New Zealand moved from 7.2% to 6.3%, and its estimated monthly branded searches moved from 120 to 130. ## Top MTB shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Sidi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Five Ten | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Shimano | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Giro | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Specialized | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fox Racing | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Sidi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about MTB shoes brands - Asked ChatGPT "Which MTB shoes brand should I buy in New Zealand?": 1. Five Ten, 2. Shimano, 3. Specialized - Asked ChatGPT "What are the best MTB shoes brands in New Zealand?": 1. Five Ten, 2. Shimano, 3. Specialized, 4. Giro, 5. Fox Racing - Asked ChatGPT "What's the best MTB shoes brand in New Zealand for trail grip?": 1. Five Ten, 2. Specialized - Searched Google, AI Overview "mtb shoes nz": 1. Shimano, 2. Giro, 3. Fox Racing, 4. Specialized - Searched Google, AI Overview "mountain bike shoes": 1. Shimano, 2. Giro, 3. Five Ten, 4. Fox Racing Not named in any answer: Sidi and Vans. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand MTB shoes brands in September 2026? - In September 2026, Sidi lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 6.3%. - In September 2026, Fox Racing rose from 5th to 4th among MTB shoes brands in New Zealand. ## Month by month | Month | Fox Racing estimated searches | Fox Racing Share of Search | Fox Racing rank | Sidi estimated searches | Sidi Share of Search | Sidi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 6.6% | 4 | 120 | 7.2% | 3 | | Nov 2025 | 160 | 7.8% | 3 | 90 | 4.4% | 5 | | Dec 2025 | 120 | 6.3% | 4 | 110 | 5.8% | 5 | | Jan 2026 | 120 | 6.4% | 3 | 110 | 5.9% | 4 | | Feb 2026 | 110 | 6.6% | 3 | 110 | 6.6% | 4 | | Mar 2026 | 90 | 4.9% | 5 | 130 | 7.1% | 3 | | Apr 2026 | 90 | 5% | 4 | 70 | 3.9% | 5 | | May 2026 | 100 | 5.7% | 4 | 100 | 5.7% | 5 | | Jun 2026 | 100 | 6.5% | 5 | 120 | 7.7% | 3 | | Jul 2026 | 100 | 5.6% | 5 | 110 | 6.1% | 3 | | Aug 2026 | 120 | 6.1% | 5 | 140 | 7.1% | 3 | | Sep 2026 | 120 | 5.9% | 4 | 130 | 6.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fox Racing’s and Sidi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fox Racing**: Measured on the search terms “fox mtb shoes” and “fox shoes”, summed into one figure. - **Sidi**: Measured on the search terms “sidi” and “sidi cycling shoes”, summed into one figure. - [Fox Racing profile](/demand/nz/brands/fox-racing) - [Sidi profile](/demand/nz/brands/sidi) - [All MTB shoes brands in New Zealand](/demand/nz/categories/nz-mtb-shoes-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fox Racing or Sidi more popular in search? In September 2026, Fox Racing and Sidi were level in searches among MTB shoes brands in New Zealand, with an estimated 120 versus 130 branded searches, at 5.9% and 6.3% of the total. ## Cite this page Brandwave. "Fox Racing vs Sidi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fox-racing-vs-sidi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fox-racing-vs-sidi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.