--- title: "Four Square vs Woolworths: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Four Square or Woolworths? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/four-square-vs-woolworths-nz" publisher: "Brandwave" --- # Four Square vs Woolworths: Which is more popular by branded search in New Zealand? Which is more popular in search, Four Square or Woolworths? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Four Square and Woolworths - **Competitive set**: Supermarkets - **Market**: New Zealand - **Month measured**: Aug 2026 - **Four Square Share of Search**: 2.3% - **Woolworths Share of Search**: 35.7% ## Which is more popular in search, Four Square or Woolworths? - In August 2026, Woolworths had more branded searches than Four Square among supermarkets in New Zealand. Woolworths was estimated to have 653K branded searches compared to Four Square’s 42.2K, and held a 35.7% Share of Search versus Four Square’s 2.3%. - Woolworths was ahead of Four Square in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Four Square’s estimated Share of Search among supermarkets in New Zealand moved from 2.6% to 2.3%, and its estimated monthly branded searches moved from 49.4K to 42.2K. - Across the 11 months ending August 2026, Woolworths’ estimated Share of Search among supermarkets in New Zealand moved from 32.7% to 35.7%, and its estimated monthly branded searches moved from 622K to 653K. ## How did search popularity change for New Zealand supermarkets in August 2026? - In August 2026, Woolworths gained estimated Share of Search among supermarkets in New Zealand, from 32.4% to 35.7%. - Estimated monthly branded searches for Four Square in New Zealand fell 14.5% over 11 measured months, from 49.4K to 42.2K in August 2026. ## Month by month | Month | Four Square estimated searches | Four Square Share of Search | Four Square rank | Woolworths estimated searches | Woolworths Share of Search | Woolworths rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.4K | 2.6% | 6 | 622K | 32.7% | 2 | | Nov 2025 | 62.8K | 3.1% | 5 | 700K | 34.7% | 1 | | Dec 2025 | 86.3K | 3.4% | 5 | 857K | 33.5% | 1 | | Jan 2026 | 71.1K | 3.5% | 6 | 699K | 34.5% | 1 | | Feb 2026 | 69.1K | 3.8% | 5 | 654K | 35.8% | 1 | | Mar 2026 | 67.2K | 3.2% | 5 | 699K | 33.3% | 1 | | Apr 2026 | 82.2K | 4% | 5 | 699K | 33.8% | 1 | | May 2026 | 46.4K | 2.6% | 6 | 617K | 34.1% | 1 | | Jun 2026 | 42.9K | 2.6% | 6 | 571K | 34.1% | 1 | | Jul 2026 | 46.9K | 2.7% | 6 | 572K | 32.4% | 1 | | Aug 2026 | 42.2K | 2.3% | 6 | 653K | 35.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Four Square’s and Woolworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Four Square**: Measured on the search terms “4 four square”, “cape view four square”, “cherrywood four square”, “cherrywood foursquare”, “edmund road four square”, “four square”, “four square cherrywood”, “four square edmund road”, “four square golden sands”, “four square heaphy terrace”, “four square hillcrest”, “four square man”, “four square marsden cove”, “four square near me”, “four square new zealand”, “four square nz”, “four square online”, “four square red beach”, “four square shop”, “four square supermarket”, “four square swanson”, “four square the lakes”, “foursquare”, “foursquare co nz”, “foursquare near me”, “foursquare nz”, “marsden cove four square” and “the four square”, summed into one figure. - **Woolworths**: Measured on the search terms “countdown”, “woolworths”, “woolworths groceries” and “woolworths supermarket”, summed into one figure. - [Four Square profile](/demand/nz/brands/four-square) - [Woolworths profile](/demand/nz/brands/woolworths-nz) - [All supermarkets in New Zealand](/demand/nz/categories/supermarkets): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Four Square or Woolworths? In August 2026, Woolworths had more branded searches than Four Square among supermarkets in New Zealand. Woolworths was estimated to have 653K branded searches compared to Four Square’s 42.2K, and held a 35.7% Share of Search versus Four Square’s 2.3%. ## Cite this page Brandwave. "Four Square vs Woolworths: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/four-square-vs-woolworths-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/four-square-vs-woolworths-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.