--- title: "Four Pillars vs Southward Distilling: Which is more popular in New Zealand?" description: "Is Four Pillars or Southward Distilling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/four-pillars-vs-southward-distilling" publisher: "Brandwave" --- # Four Pillars vs Southward Distilling: Which is more popular in New Zealand? Is Four Pillars or Southward Distilling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Four Pillars and Southward Distilling - **Competitive set**: Gin brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Four Pillars Share of Search**: 3.9% - **Southward Distilling Share of Search**: 2.6% ## Is Four Pillars or Southward Distilling more popular in search? - In October 2026, Four Pillars had more branded searches than Southward Distilling among gin brands in New Zealand. Four Pillars had about 520 branded searches, while Southward Distilling had 350. Four Pillars made up 3.9% of all gin brand searches we track, and Southward Distilling accounted for 2.6%. - The lead changed hands 4 times in the 12 months ending October 2026: Southward Distilling took it in March 2026, Four Pillars took it in August 2026, Southward Distilling took it in September 2026, Four Pillars took it in October 2026. - Across the 12 months ending October 2026, Four Pillars’ share of searches among gin brands in New Zealand moved from 4.5% to 3.9%, and its estimated monthly branded searches moved from 530 to 520. - Across the 12 months ending October 2026, Southward Distilling’s share of searches among gin brands in New Zealand moved from 3.9% to 2.6%, and its estimated monthly branded searches moved from 460 to 350. ## Top gin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Southward Distilling was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Four Pillars did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scapegrace | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Awildian | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Dancing Sands | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Southward Distilling | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bombay Sapphire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tanqueray | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Roku Gin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hendrick's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gordon's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Four Pillars | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gin brands - Asked ChatGPT "Which gin brand should I buy in New Zealand?": 1. Scapegrace - Asked ChatGPT "What are the best gin brands in New Zealand?": 1. Scapegrace, 2. Dancing Sands, 3. Southward Distilling, 4. Awildian - Asked ChatGPT "What's the best gin brand in New Zealand for a smooth gin?": 1. Scapegrace, 2. Dancing Sands - Searched Google, AI Overview "gin brands nz": 1. Scapegrace, 2. Awildian, 3. Dancing Sands - Searched Google, AI Overview "small batch gin": 1. Awildian, 2. Southward Distilling Not named in any answer: Bombay Sapphire, Tanqueray, Roku Gin, Hendrick's, Gordon's and Four Pillars. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gin brands in October 2026? - In October 2026, Southward Distilling lost share of searches among gin brands in New Zealand, from 3.8% to 2.6%. - In October 2026, Four Pillars rose from 9th to 8th among gin brands in New Zealand. ## How has branded search for Four Pillars and Southward Distilling changed in New Zealand over the last 12 months? | Month | Four Pillars estimated searches | Four Pillars Share of Search | Four Pillars rank | Southward Distilling estimated searches | Southward Distilling Share of Search | Southward Distilling rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 530 | 4.5% | 8 | 460 | 3.9% | 9 | | Dec 2025 | 650 | 3.4% | 7 | 600 | 3.1% | 9 | | Jan 2026 | 470 | 4.2% | 7 | 400 | 3.5% | 9 | | Feb 2026 | 340 | 3.8% | 8 | 340 | 3.8% | 9 | | Mar 2026 | 380 | 4.1% | 8 | 400 | 4.4% | 7 | | Apr 2026 | 520 | 5.4% | 8 | 560 | 5.8% | 7 | | May 2026 | 380 | 3.9% | 9 | 460 | 4.7% | 7 | | Jun 2026 | 350 | 4.1% | 9 | 460 | 5.4% | 6 | | Jul 2026 | 340 | 3.7% | 9 | 370 | 4% | 8 | | Aug 2026 | 430 | 4.3% | 8 | 370 | 3.7% | 9 | | Sep 2026 | 380 | 3.6% | 9 | 400 | 3.8% | 8 | | Oct 2026 | 520 | 3.9% | 8 | 350 | 2.6% | 9 | ## How are Four Pillars’ and Southward Distilling’s branded searches counted? Brandwave collects information about searches that people make online using Four Pillars’ and Southward Distilling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Four Pillars**: Measured on the search terms “four pillars” and “four pillars gin”, summed into one figure. - **Southward Distilling**: Measured on the search terms “southward distilling” and “southward gin”, summed into one figure. - [Four Pillars profile](/demand/nz/brands/four-pillars) - [Southward Distilling profile](/demand/nz/brands/southward-distilling) - [All gin brands in New Zealand](/demand/nz/categories/nz-gin-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Four Pillars or Southward Distilling more popular in search? In October 2026, Four Pillars had more branded searches than Southward Distilling among gin brands in New Zealand. Four Pillars had about 520 branded searches, while Southward Distilling had 350. Four Pillars made up 3.9% of all gin brand searches we track, and Southward Distilling accounted for 2.6%. ## Cite this page Brandwave. "Four Pillars vs Southward Distilling: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/four-pillars-vs-southward-distilling This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/four-pillars-vs-southward-distilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.