---
title: "Four Pillars vs Hendrick's: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Four Pillars or Hendrick's? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/four-pillars-vs-hendricks"
publisher: "Brandwave"
---

# Four Pillars vs Hendrick's: Which is more popular by branded search in New Zealand?

Which is more popular in search, Four Pillars or Hendrick's? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Four Pillars and Hendrick's
- **Competitive set**: Gin brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Four Pillars Share of Search**: 4%
- **Hendrick's Share of Search**: 7.9%

## Which is more popular in search, Four Pillars or Hendrick's?

- In August 2026, Hendrick's had more branded searches than Four Pillars among gin brands in New Zealand. Hendrick's was estimated to have 980 branded searches compared to Four Pillars’ 490, and held a 7.9% Share of Search versus Four Pillars’ 4%.
- Hendrick's was ahead of Four Pillars in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Four Pillars’ estimated Share of Search among gin brands in New Zealand moved from 3.7% to 4%, and its estimated monthly branded searches moved from 470 to 490.
- Across the 11 months ending August 2026, Hendrick's’ estimated Share of Search among gin brands in New Zealand moved from 9.6% to 7.9%, and its estimated monthly branded searches moved from 1.2K to 980.

## How did search popularity change for New Zealand gin brands in August 2026?

- In August 2026, Four Pillars gained estimated Share of Search among gin brands in New Zealand, from 3% to 4%.
- Hendrick's’ estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 8.6% to 7.9% in August 2026.

## Month by month

| Month | Four Pillars estimated searches | Four Pillars Share of Search | Four Pillars rank | Hendrick's estimated searches | Hendrick's Share of Search | Hendrick's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 470 | 3.7% | 7 | 1.2K | 9.6% | 5 |
| Nov 2025 | 530 | 3.8% | 7 | 1.2K | 8.4% | 5 |
| Dec 2025 | 640 | 2.8% | 7 | 2K | 8.7% | 6 |
| Jan 2026 | 470 | 3.7% | 7 | 1.2K | 9.4% | 5 |
| Feb 2026 | 320 | 3.1% | 7 | 800 | 7.9% | 6 |
| Mar 2026 | 410 | 3.7% | 7 | 970 | 8.7% | 6 |
| Apr 2026 | 410 | 3.8% | 7 | 940 | 8.8% | 6 |
| May 2026 | 400 | 3.4% | 7 | 1K | 8.6% | 6 |
| Jun 2026 | 380 | 3.7% | 7 | 840 | 8.1% | 6 |
| Jul 2026 | 340 | 3% | 7 | 930 | 8.1% | 6 |
| Aug 2026 | 490 | 4% | 7 | 980 | 7.9% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Four Pillars’ and Hendrick's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Four Pillars**: Measured on the search terms “four pillars bloody shiraz gin”, “four pillars gin”, “four pillars gin distillery” and “four pillars gin shiraz”, summed into one figure.
- **Hendrick's**: Measured on the search terms “hendrick's”, “hendrick's gin”, “hendricks”, “hendricks gin”, “hendricks gin 1 litre”, “hendricks nz” and “hendricksgin com”, summed into one figure.

- [Four Pillars profile](/demand/nz/brands/four-pillars)
- [Hendrick's profile](/demand/nz/brands/hendricks)
- [All gin brands in New Zealand](/demand/nz/categories/nz-gin-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Four Pillars or Hendrick's?

In August 2026, Hendrick's had more branded searches than Four Pillars among gin brands in New Zealand. Hendrick's was estimated to have 980 branded searches compared to Four Pillars’ 490, and held a 7.9% Share of Search versus Four Pillars’ 4%.

## Cite this page

Brandwave. "Four Pillars vs Hendrick's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/four-pillars-vs-hendricks

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/four-pillars-vs-hendricks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.