---
title: "Foundry56 vs Sidekick: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Foundry56 or Sidekick? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/foundry56-vs-sidekick"
publisher: "Brandwave"
---

# Foundry56 vs Sidekick: Which is more popular by branded search in New Zealand?

Which is more popular in search, Foundry56 or Sidekick? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Foundry56 and Sidekick
- **Competitive set**: Timaru accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Foundry56 Share of Search**: 0.61%
- **Sidekick Share of Search**: 2.3%

## Which is more popular in search, Foundry56 or Sidekick?

- In August 2026, Sidekick had more branded searches than Foundry56 among timaru accounting firms in New Zealand. Sidekick was estimated to have 340 branded searches compared to Foundry56’s 90, and held a 2.3% Share of Search versus Foundry56’s 0.61%.
- Sidekick was ahead of Foundry56 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand moved from 1.5% to 0.61%, and its estimated monthly branded searches moved from 180 to 90.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among timaru accounting firms in New Zealand moved from 4% to 2.3%, and its estimated monthly branded searches moved from 480 to 340.

## How did search popularity change for New Zealand timaru accounting firms in August 2026?

- Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.61% in August 2026.
- Estimated monthly branded searches for Sidekick in New Zealand fell 29.2% over 11 measured months, from 480 to 340 in August 2026.

## Month by month

| Month | Foundry56 estimated searches | Foundry56 Share of Search | Foundry56 rank | Sidekick estimated searches | Sidekick Share of Search | Sidekick rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 180 | 1.5% | 5 | 480 | 4% | 3 |
| Nov 2025 | 130 | 1.1% | 5 | 480 | 4% | 3 |
| Dec 2025 | 130 | 1.4% | 5 | 280 | 3% | 3 |
| Jan 2026 | 160 | 1.8% | 5 | 340 | 3.7% | 3 |
| Feb 2026 | 140 | 1.1% | 5 | 360 | 2.8% | 3 |
| Mar 2026 | 130 | 0.72% | 6 | 420 | 2.3% | 3 |
| Apr 2026 | 130 | 1% | 5 | 440 | 3.5% | 3 |
| May 2026 | 140 | 1.1% | 6 | 400 | 3.2% | 3 |
| Jun 2026 | 130 | 0.78% | 6 | 420 | 2.5% | 3 |
| Jul 2026 | 130 | 0.76% | 5 | 340 | 2% | 3 |
| Aug 2026 | 90 | 0.61% | 6 | 340 | 2.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Foundry56’s and Sidekick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Foundry56**: Measured on the search terms “foundry 56” and “foundry56”, summed into one figure.
- **Sidekick**: Measured on the search terms “sidekick accountants”, “sidekick accounting”, “sidekick ca”, “sidekick new zealand”, “sidekick queenstown”, “sidekick timaru” and “sidekickca”, summed into one figure.

- [Foundry56 profile](/demand/nz/brands/foundry56)
- [Sidekick profile](/demand/nz/brands/sidekick)
- [All timaru accounting firms in New Zealand](/demand/nz/categories/nz-timaru-accounting-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Foundry56 or Sidekick?

In August 2026, Sidekick had more branded searches than Foundry56 among timaru accounting firms in New Zealand. Sidekick was estimated to have 340 branded searches compared to Foundry56’s 90, and held a 2.3% Share of Search versus Foundry56’s 0.61%.

## Cite this page

Brandwave. "Foundry56 vs Sidekick: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/foundry56-vs-sidekick

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/foundry56-vs-sidekick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.