---
title: "Foundry56 vs Martin Wakefield: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Foundry56 or Martin Wakefield? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/foundry56-vs-martin-wakefield"
publisher: "Brandwave"
---

# Foundry56 vs Martin Wakefield: Which is more popular by branded search in New Zealand?

Which is more popular in search, Foundry56 or Martin Wakefield? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Foundry56 and Martin Wakefield
- **Competitive set**: Timaru accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Foundry56 Share of Search**: 0.61%
- **Martin Wakefield Share of Search**: 4.2%

## Which is more popular in search, Foundry56 or Martin Wakefield?

- In August 2026, Martin Wakefield had more branded searches than Foundry56 among timaru accounting firms in New Zealand. Martin Wakefield was estimated to have 630 branded searches compared to Foundry56’s 90, and held a 4.2% Share of Search versus Foundry56’s 0.61%.
- Martin Wakefield was ahead of Foundry56 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand moved from 1.5% to 0.61%, and its estimated monthly branded searches moved from 180 to 90.
- Across the 11 months ending August 2026, Martin Wakefield’s estimated Share of Search among timaru accounting firms in New Zealand held steady at 4.2%, and its estimated monthly branded searches moved from 510 to 630.

## How did search popularity change for New Zealand timaru accounting firms in August 2026?

- In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%.
- Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.61% in August 2026.

## Month by month

| Month | Foundry56 estimated searches | Foundry56 Share of Search | Foundry56 rank | Martin Wakefield estimated searches | Martin Wakefield Share of Search | Martin Wakefield rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 180 | 1.5% | 5 | 510 | 4.2% | 2 |
| Nov 2025 | 130 | 1.1% | 5 | 510 | 4.2% | 2 |
| Dec 2025 | 130 | 1.4% | 5 | 420 | 4.5% | 2 |
| Jan 2026 | 160 | 1.8% | 5 | 420 | 4.6% | 2 |
| Feb 2026 | 140 | 1.1% | 5 | 510 | 3.9% | 2 |
| Mar 2026 | 130 | 0.72% | 6 | 630 | 3.5% | 2 |
| Apr 2026 | 130 | 1% | 5 | 510 | 4.1% | 2 |
| May 2026 | 140 | 1.1% | 6 | 420 | 3.4% | 2 |
| Jun 2026 | 130 | 0.78% | 6 | 630 | 3.8% | 2 |
| Jul 2026 | 130 | 0.76% | 5 | 630 | 3.7% | 2 |
| Aug 2026 | 90 | 0.61% | 6 | 630 | 4.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Foundry56’s and Martin Wakefield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Foundry56**: Measured on the search terms “foundry 56” and “foundry56”, summed into one figure.
- **Martin Wakefield**: Measured on the search terms “martin wakefield”, “martin wakefield accountants” and “martin wakefield timaru”, summed into one figure.

- [Foundry56 profile](/demand/nz/brands/foundry56)
- [Martin Wakefield profile](/demand/nz/brands/martin-wakefield)
- [All timaru accounting firms in New Zealand](/demand/nz/categories/nz-timaru-accounting-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Foundry56 or Martin Wakefield?

In August 2026, Martin Wakefield had more branded searches than Foundry56 among timaru accounting firms in New Zealand. Martin Wakefield was estimated to have 630 branded searches compared to Foundry56’s 90, and held a 4.2% Share of Search versus Foundry56’s 0.61%.

## Cite this page

Brandwave. "Foundry56 vs Martin Wakefield: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/foundry56-vs-martin-wakefield

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/foundry56-vs-martin-wakefield. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.