---
title: "Foundry56 vs KPMG: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Foundry56 or KPMG? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/foundry56-vs-kpmg-new-zealand"
publisher: "Brandwave"
---

# Foundry56 vs KPMG: Which is more popular by branded search in New Zealand?

Which is more popular in search, Foundry56 or KPMG? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Foundry56 and KPMG
- **Competitive set**: Timaru accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Foundry56 Share of Search**: 9.6%
- **KPMG Share of Search**: 11.5%

## Which is more popular in search, Foundry56 or KPMG?

- In August 2026, KPMG had more branded searches than Foundry56 among timaru accounting firms in New Zealand. KPMG was estimated to have 60 branded searches compared to Foundry56’s 50, and held an 11.5% Share of Search versus Foundry56’s 9.6%.
- The lead changed hands 3 times in the 11 months ending August 2026: KPMG took it in December 2025, Foundry56 took it in February 2026, KPMG took it in April 2026.
- Across the 11 months ending August 2026, Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand moved from 12.8% to 9.6%, and its estimated monthly branded searches moved from 60 to 50.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among timaru accounting firms in New Zealand moved from 10.6% to 11.5%, and its estimated monthly branded searches moved from 50 to 60.

## How did search popularity change for New Zealand timaru accounting firms in August 2026?

- In August 2026, KPMG gained estimated Share of Search among timaru accounting firms in New Zealand, from 9.3% to 11.5%.
- In August 2026, Foundry56 gained estimated Share of Search among timaru accounting firms in New Zealand, from 7.4% to 9.6%.

## Month by month

| Month | Foundry56 estimated searches | Foundry56 Share of Search | Foundry56 rank | KPMG estimated searches | KPMG Share of Search | KPMG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60 | 12.8% | 3 | 50 | 10.6% | 4 |
| Nov 2025 | 50 | 11.1% | 4 | 20 | 4.4% | 5 |
| Dec 2025 | 40 | 10% | 4 | 70 | 17.5% | 2 |
| Jan 2026 | 50 | 15.2% | 2 | 50 | 15.2% | 3 |
| Feb 2026 | 50 | 11.4% | 3 | 40 | 9.1% | 4 |
| Mar 2026 | 50 | 9.6% | 4 | 50 | 9.6% | 5 |
| Apr 2026 | 40 | 10.3% | 4 | 80 | 20.5% | 2 |
| May 2026 | 40 | 9.1% | 5 | 80 | 18.2% | 2 |
| Jun 2026 | 40 | 7.8% | 5 | 50 | 9.8% | 3 |
| Jul 2026 | 40 | 7.4% | 5 | 50 | 9.3% | 4 |
| Aug 2026 | 50 | 9.6% | 5 | 60 | 11.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Foundry56’s and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Foundry56**: Measured on the search terms “foundry 56” and “foundry56”, summed into one figure.
- **KPMG**: Measured on the search terms “kpmg”, “kpmg accountants”, “kpmg accounting”, “kpmg ashburton”, “KPMG Auckland”, “kpmg auckland jobs”, “kpmg chartered accountants”, “KPMG Christchurch”, “KPMG Hamilton”, “kpmg near me”, “KPMG New Zealand”, “KPMG NZ”, “KPMG Tauranga”, “kpmg timaru” and “KPMG Wellington”, summed into one figure.

- [Foundry56 profile](/demand/nz/brands/foundry56)
- [KPMG profile](/demand/nz/brands/kpmg-new-zealand)
- [All timaru accounting firms in New Zealand](/demand/nz/locations/timaru/accounting-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Foundry56 or KPMG?

In August 2026, KPMG had more branded searches than Foundry56 among timaru accounting firms in New Zealand. KPMG was estimated to have 60 branded searches compared to Foundry56’s 50, and held an 11.5% Share of Search versus Foundry56’s 9.6%.

## Cite this page

Brandwave. "Foundry56 vs KPMG: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/foundry56-vs-kpmg-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/foundry56-vs-kpmg-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.