---
title: "Foundation Coffee vs Segafredo Zanetti: Which is more popular in New Zealand?"
description: "Is Foundation Coffee or Segafredo Zanetti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workplace coffee suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/foundation-coffee-vs-segafredo-zanetti"
publisher: "Brandwave"
---

# Foundation Coffee vs Segafredo Zanetti: Which is more popular in New Zealand?

Is Foundation Coffee or Segafredo Zanetti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workplace coffee suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Foundation Coffee and Segafredo Zanetti
- **Competitive set**: Workplace coffee suppliers
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Foundation Coffee Share of Search**: 24.8%
- **Segafredo Zanetti Share of Search**: 12.4%

## Is Foundation Coffee or Segafredo Zanetti more popular in search?

- In October 2026, Foundation Coffee had more branded searches than Segafredo Zanetti among workplace coffee suppliers in New Zealand. Foundation Coffee had about 520 branded searches, while Segafredo Zanetti had 260. Foundation Coffee made up 24.8% of all workplace coffee supplier searches we track, and Segafredo Zanetti accounted for 12.4%.
- Foundation Coffee was ahead of Segafredo Zanetti in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Foundation Coffee’s share of searches among workplace coffee suppliers in New Zealand held steady at 24.8%, and its estimated monthly branded searches moved from 620 to 520.
- Across the 12 months ending October 2026, Segafredo Zanetti’s share of searches among workplace coffee suppliers in New Zealand moved from 16% to 12.4%, and its estimated monthly branded searches moved from 400 to 260.

## Top workplace coffee suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Segafredo Zanetti was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Foundation Coffee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Segafredo Zanetti was listed before Foundation Coffee in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Coffee Suppliers | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| The New Zealand Coffee Co | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Essential Coffee | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Segafredo Zanetti | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Ignite Coffee | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Coffee4Business | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Cascade Coffee Co. | 7th | 3 of 3 | 0 of 2 | 3 of 5 |
| Foundation Coffee | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Coffee Biz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| 7 Grams Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about workplace coffee suppliers

- Asked ChatGPT "Which workplace coffee supplier should I hire in New Zealand?": 1. Coffee Suppliers, 2. The New Zealand Coffee Co, 3. Essential Coffee, 4. Coffee4Business, 5. Cascade Coffee Co.
- Asked ChatGPT "What are the best workplace coffee suppliers in New Zealand?": 1. Coffee Suppliers, 2. The New Zealand Coffee Co, 3. Essential Coffee, 4. Coffee4Business, 5. Foundation Coffee, 6. Cascade Coffee Co.
- Asked ChatGPT "What's the best workplace coffee supplier in New Zealand for an office coffee setup?": 1. Coffee Suppliers, 2. Essential Coffee, 3. The New Zealand Coffee Co, 4. Cascade Coffee Co.
- Searched Google, AI Overview "office coffee supply": 1. Ignite Coffee, 2. Segafredo Zanetti
- Searched Google, AI Overview "coffee machine rental nz": 1. Coffee Suppliers, 2. Segafredo Zanetti, 3. The New Zealand Coffee Co

Not named in any answer: Coffee Biz and 7 Grams Coffee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand workplace coffee suppliers in October 2026?

- In October 2026, Coffee Suppliers overtook Segafredo Zanetti to rank 3rd among workplace coffee suppliers in New Zealand, with 13.8% of the searches.
- In October 2026, Foundation Coffee gained share of searches among workplace coffee suppliers in New Zealand, from 23.1% to 24.8%.
- In October 2026, Segafredo Zanetti lost share of searches among workplace coffee suppliers in New Zealand, from 14.9% to 12.4%.

## How has branded search for Foundation Coffee and Segafredo Zanetti changed in New Zealand over the last 12 months?

| Month | Foundation Coffee estimated searches | Foundation Coffee Share of Search | Foundation Coffee rank | Segafredo Zanetti estimated searches | Segafredo Zanetti Share of Search | Segafredo Zanetti rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 620 | 24.8% | 2 | 400 | 16% | 3 |
| Dec 2025 | 600 | 24.9% | 2 | 390 | 16.2% | 3 |
| Jan 2026 | 740 | 27.9% | 1 | 450 | 17% | 3 |
| Feb 2026 | 730 | 29.1% | 1 | 370 | 14.7% | 4 |
| Mar 2026 | 730 | 26.7% | 1 | 350 | 12.8% | 4 |
| Apr 2026 | 760 | 30% | 1 | 490 | 19.4% | 2 |
| May 2026 | 1K | 34.7% | 1 | 440 | 14.8% | 3 |
| Jun 2026 | 920 | 32.5% | 1 | 370 | 13.1% | 4 |
| Jul 2026 | 750 | 27.5% | 1 | 490 | 17.9% | 3 |
| Aug 2026 | 620 | 25% | 2 | 360 | 14.5% | 3 |
| Sep 2026 | 510 | 23.1% | 2 | 330 | 14.9% | 3 |
| Oct 2026 | 520 | 24.8% | 2 | 260 | 12.4% | 4 |

## How are Foundation Coffee’s and Segafredo Zanetti’s branded searches counted?

Brandwave collects information about searches that people make online using Foundation Coffee’s and Segafredo Zanetti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Foundation Coffee**: Measured on the search terms “foundation coffee”, “foundation coffee beans”, “foundation coffee company”, “foundation coffee roaster”, “foundation coffee roasters”, “foundationcoffee” and “the foundation coffee”, summed into one figure.
- **Segafredo Zanetti**: Measured on the search terms “cafe segafredo”, “capsule segafredo”, “capsule segafredo espresso”, “capsules segafredo”, “coffee system segafredo”, “espresso segafredo zanetti”, “espresso workz”, “espressoworkz”, “extra strong segafredo”, “hot ciok segafredo”, “intermezzo segafredo”, “italian coffee segafredo”, “machine segafredo”, “segafredo”, “segafredo 100 arabica”, “segafredo 500g”, “segafredo barista”, “segafredo beans”, “segafredo caffe”, “segafredo capsule”, “segafredo capsule machine”, “segafredo capsules”, “segafredo casa”, “segafredo coffee beans”, “segafredo coffee capsules”, “segafredo coffee cups”, “segafredo coffee maker”, “segafredo coffee pods”, “segafredo coffee system”, “segafredo company”, “segafredo crema selezione”, “segafredo cups”, “segafredo decaf”, “segafredo decaffeinato”, “segafredo emozioni”, “segafredo espresso”, “segafredo espresso beans”, “segafredo espresso capsules”, “segafredo espresso casa”, “segafredo espresso cups”, “segafredo espresso machine”, “segafredo extra mild”, “segafredo extra strong”, “segafredo ground coffee”, “segafredo hot ciok”, “segafredo instant coffee”, “segafredo intermezzo”, “segafredo intermezzo beans”, “segafredo intermezzo coffee”, “segafredo l originale”, “segafredo machine”, “segafredo machines”, “segafredo massimo”, “segafredo nespresso”, “segafredo organic”, “segafredo organica”, “segafredo pods”, “segafredo service”, “segafredo system”, “segafredo tea”, “segafredo zanetti”, “segafredo zanetti cups”, “segafredo zanetti espresso”, “segafredo zanetti espresso machine”, “segafredo zanetti italia”, “segafredo zanetti machine”, “segafredo zanetti massimo” and “segafredozanetti”, summed into one figure.

- [Foundation Coffee profile](/demand/nz/brands/foundation-coffee)
- [Segafredo Zanetti profile](/demand/nz/brands/segafredo-zanetti)
- [All workplace coffee suppliers in New Zealand](/demand/nz/categories/nz-workplace-coffee-suppliers): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Foundation Coffee or Segafredo Zanetti more popular in search?

In October 2026, Foundation Coffee had more branded searches than Segafredo Zanetti among workplace coffee suppliers in New Zealand. Foundation Coffee had about 520 branded searches, while Segafredo Zanetti had 260. Foundation Coffee made up 24.8% of all workplace coffee supplier searches we track, and Segafredo Zanetti accounted for 12.4%.

## Cite this page

Brandwave. "Foundation Coffee vs Segafredo Zanetti: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/foundation-coffee-vs-segafredo-zanetti

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/foundation-coffee-vs-segafredo-zanetti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.