--- title: "Fosters Ship Chandlery vs Smart Marine: Which is searched more in New Zealand?" description: "Is Fosters Ship Chandlery or Smart Marine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marine chandlery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fosters-ship-chandlery-vs-smart-marine" publisher: "Brandwave" --- # Fosters Ship Chandlery vs Smart Marine: Which is searched more in New Zealand? Is Fosters Ship Chandlery or Smart Marine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marine chandlery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fosters Ship Chandlery and Smart Marine - **Competitive set**: Marine chandlery retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fosters Ship Chandlery Share of Search**: 0.45% - **Smart Marine Share of Search**: 7.9% ## Is Fosters Ship Chandlery or Smart Marine more popular in search? - In September 2026, Smart Marine had more branded searches than Fosters Ship Chandlery among marine chandlery retailers in New Zealand. Smart Marine had about 6,710 branded searches, while Fosters Ship Chandlery had 380. Smart Marine made up 7.9% of all marine chandlery retailer searches we track, and Fosters Ship Chandlery accounted for 0.45%. - Smart Marine was ahead of Fosters Ship Chandlery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fosters Ship Chandlery’s share of searches among marine chandlery retailers in New Zealand moved from 0.57% to 0.45%, and its estimated monthly branded searches moved from 530 to 380. - Across the 12 months ending September 2026, Smart Marine’s share of searches among marine chandlery retailers in New Zealand moved from 10.7% to 7.9%, and its estimated monthly branded searches moved from 10K to 6.7K. ## Top marine chandlery retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, both Fosters Ship Chandlery and Smart Marine showed up in all three answers. Smart Marine was listed before Fosters Ship Chandlery in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Burnsco | 1st | 3 of 3 | 3 of 3 | | Smart Marine | 2nd | 3 of 3 | 3 of 3 | | Fosters Ship Chandlery | 3rd | 3 of 3 | 3 of 3 | | Marine Deals | 4th | 3 of 3 | 3 of 3 | | Lusty & Blundell | 5th | 2 of 3 | 2 of 3 | ## Every AI answer about marine chandlery retailers - Asked ChatGPT "Which marine chandlery retailer should I shop at in New Zealand?": 1. Burnsco, 2. Smart Marine, 3. Fosters Ship Chandlery, 4. Marine Deals - Asked ChatGPT "What are the best marine chandlery retailers in New Zealand?": 1. Burnsco, 2. Smart Marine, 3. Marine Deals, 4. Fosters Ship Chandlery, 5. Lusty & Blundell - Asked ChatGPT "What's the best marine chandlery retailer in New Zealand for boat equipment?": 1. Burnsco, 2. Smart Marine, 3. Fosters Ship Chandlery, 4. Marine Deals, 5. Lusty & Blundell Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand marine chandlery retailers in September 2026? - In September 2026, Smart Marine lost share of searches among marine chandlery retailers in New Zealand, from 8.9% to 7.9%. - Estimated monthly branded searches for Fosters Ship Chandlery in New Zealand fell 28.3% over 12 measured months, from 530 to 380 in September 2026. ## Month by month | Month | Fosters Ship Chandlery estimated searches | Fosters Ship Chandlery Share of Search | Fosters Ship Chandlery rank | Smart Marine estimated searches | Smart Marine Share of Search | Smart Marine rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 530 | 0.57% | 5 | 10K | 10.7% | 3 | | Nov 2025 | 530 | 0.46% | 5 | 12.3K | 10.7% | 3 | | Dec 2025 | 560 | 0.37% | 5 | 18.3K | 12% | 3 | | Jan 2026 | 560 | 0.4% | 5 | 15K | 10.8% | 3 | | Feb 2026 | 560 | 0.6% | 5 | 10K | 10.7% | 3 | | Mar 2026 | 530 | 0.58% | 5 | 8.2K | 9% | 3 | | Apr 2026 | 430 | 0.56% | 5 | 8.2K | 10.7% | 3 | | May 2026 | 490 | 0.7% | 5 | 6.7K | 9.5% | 3 | | Jun 2026 | 460 | 0.69% | 5 | 6.7K | 10% | 3 | | Jul 2026 | 320 | 0.51% | 5 | 6.7K | 10.6% | 3 | | Aug 2026 | 320 | 0.52% | 5 | 5.5K | 8.9% | 3 | | Sep 2026 | 380 | 0.45% | 5 | 6.7K | 7.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fosters Ship Chandlery’s and Smart Marine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fosters Ship Chandlery**: Measured on the search terms “fosters chandlery” and “fosters ship chandlery”, summed into one figure. - **Smart Marine**: Measured on the search terms “mount smart marine”, “mt smart marine”, “smart marine”, “smart marine boats”, “smart marine company”, “smart marine mount”, “smart marine superstore” and “smartmarine”, summed into one figure. - [Fosters Ship Chandlery profile](/demand/nz/brands/fosters-ship-chandlery) - [Smart Marine profile](/demand/nz/brands/smart-marine) - [All marine chandlery retailers in New Zealand](/demand/nz/categories/nz-marine-chandlery-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fosters Ship Chandlery or Smart Marine more popular in search? In September 2026, Smart Marine had more branded searches than Fosters Ship Chandlery among marine chandlery retailers in New Zealand. Smart Marine had about 6,710 branded searches, while Fosters Ship Chandlery had 380. Smart Marine made up 7.9% of all marine chandlery retailer searches we track, and Fosters Ship Chandlery accounted for 0.45%. ## Cite this page Brandwave. "Fosters Ship Chandlery vs Smart Marine: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fosters-ship-chandlery-vs-smart-marine This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fosters-ship-chandlery-vs-smart-marine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.