--- title: "Fosters Ship Chandlery vs Lusty & Blundell: Which is searched more in New Zealand?" description: "Is Fosters Ship Chandlery or Lusty & Blundell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marine chandlery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fosters-ship-chandlery-vs-lusty-and-blundell" publisher: "Brandwave" --- # Fosters Ship Chandlery vs Lusty & Blundell: Which is searched more in New Zealand? Is Fosters Ship Chandlery or Lusty & Blundell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marine chandlery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fosters Ship Chandlery and Lusty & Blundell - **Competitive set**: Marine chandlery retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fosters Ship Chandlery Share of Search**: 0.45% - **Lusty & Blundell Share of Search**: 1.5% ## Is Fosters Ship Chandlery or Lusty & Blundell more popular in search? - In September 2026, Lusty & Blundell had more branded searches than Fosters Ship Chandlery among marine chandlery retailers in New Zealand. Lusty & Blundell had about 1,300 branded searches, while Fosters Ship Chandlery had 380. Lusty & Blundell made up 1.5% of all marine chandlery retailer searches we track, and Fosters Ship Chandlery accounted for 0.45%. - Lusty & Blundell was ahead of Fosters Ship Chandlery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fosters Ship Chandlery’s share of searches among marine chandlery retailers in New Zealand moved from 0.57% to 0.45%, and its estimated monthly branded searches moved from 530 to 380. - Across the 12 months ending September 2026, Lusty & Blundell’s share of searches among marine chandlery retailers in New Zealand moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top marine chandlery retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Fosters Ship Chandlery appeared in all three answers. Lusty & Blundell was mentioned in two out of three: in two of the three ChatGPT answers. Fosters Ship Chandlery was listed before Lusty & Blundell in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Burnsco | 1st | 3 of 3 | 3 of 3 | | Smart Marine | 2nd | 3 of 3 | 3 of 3 | | Fosters Ship Chandlery | 3rd | 3 of 3 | 3 of 3 | | Marine Deals | 4th | 3 of 3 | 3 of 3 | | Lusty & Blundell | 5th | 2 of 3 | 2 of 3 | ## Every AI answer about marine chandlery retailers - Asked ChatGPT "Which marine chandlery retailer should I shop at in New Zealand?": 1. Burnsco, 2. Smart Marine, 3. Fosters Ship Chandlery, 4. Marine Deals - Asked ChatGPT "What are the best marine chandlery retailers in New Zealand?": 1. Burnsco, 2. Smart Marine, 3. Marine Deals, 4. Fosters Ship Chandlery, 5. Lusty & Blundell - Asked ChatGPT "What's the best marine chandlery retailer in New Zealand for boat equipment?": 1. Burnsco, 2. Smart Marine, 3. Fosters Ship Chandlery, 4. Marine Deals, 5. Lusty & Blundell Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand marine chandlery retailers in September 2026? - In September 2026, Lusty & Blundell lost share of searches among marine chandlery retailers in New Zealand, from 2.1% to 1.5%. - Estimated monthly branded searches for Fosters Ship Chandlery in New Zealand fell 28.3% over 12 measured months, from 530 to 380 in September 2026. ## Month by month | Month | Fosters Ship Chandlery estimated searches | Fosters Ship Chandlery Share of Search | Fosters Ship Chandlery rank | Lusty & Blundell estimated searches | Lusty & Blundell Share of Search | Lusty & Blundell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 530 | 0.57% | 5 | 1.6K | 1.7% | 4 | | Nov 2025 | 530 | 0.46% | 5 | 1.9K | 1.7% | 4 | | Dec 2025 | 560 | 0.37% | 5 | 1.6K | 1% | 4 | | Jan 2026 | 560 | 0.4% | 5 | 1.9K | 1.4% | 4 | | Feb 2026 | 560 | 0.6% | 5 | 1.6K | 1.7% | 4 | | Mar 2026 | 530 | 0.58% | 5 | 1.6K | 1.7% | 4 | | Apr 2026 | 430 | 0.56% | 5 | 1.3K | 1.7% | 4 | | May 2026 | 490 | 0.7% | 5 | 1.3K | 1.8% | 4 | | Jun 2026 | 460 | 0.69% | 5 | 1.3K | 1.9% | 4 | | Jul 2026 | 320 | 0.51% | 5 | 1.3K | 2.1% | 4 | | Aug 2026 | 320 | 0.52% | 5 | 1.3K | 2.1% | 4 | | Sep 2026 | 380 | 0.45% | 5 | 1.3K | 1.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Fosters Ship Chandlery’s and Lusty & Blundell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fosters Ship Chandlery**: Measured on the search terms “fosters chandlery” and “fosters ship chandlery”, summed into one figure. - **Lusty & Blundell**: Measured on the search terms “lusty & blundell”, “lusty and blundell” and “lusty blundell”, summed into one figure. - [Fosters Ship Chandlery profile](/demand/nz/brands/fosters-ship-chandlery) - [Lusty & Blundell profile](/demand/nz/brands/lusty-and-blundell) - [All marine chandlery retailers in New Zealand](/demand/nz/categories/nz-marine-chandlery-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fosters Ship Chandlery or Lusty & Blundell more popular in search? In September 2026, Lusty & Blundell had more branded searches than Fosters Ship Chandlery among marine chandlery retailers in New Zealand. Lusty & Blundell had about 1,300 branded searches, while Fosters Ship Chandlery had 380. Lusty & Blundell made up 1.5% of all marine chandlery retailer searches we track, and Fosters Ship Chandlery accounted for 0.45%. ## Cite this page Brandwave. "Fosters Ship Chandlery vs Lusty & Blundell: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fosters-ship-chandlery-vs-lusty-and-blundell This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fosters-ship-chandlery-vs-lusty-and-blundell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.