--- title: "Foster + Melville Architects vs McKenzie Higham: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Foster + Melville Architects or McKenzie Higham? Compare estimated monthly branded-search demand and Share of Search inside the Wellington architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/foster-melville-architects-vs-mckenzie-higham" publisher: "Brandwave" --- # Foster + Melville Architects vs McKenzie Higham: Which is more popular by branded search in New Zealand? Which is more popular in search, Foster + Melville Architects or McKenzie Higham? Compare estimated monthly branded-search demand and Share of Search inside the Wellington architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Foster + Melville Architects and McKenzie Higham - **Competitive set**: Wellington architecture firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Foster + Melville Architects Share of Search**: 7.6% - **McKenzie Higham Share of Search**: 24.2% ## Which is more popular in search, Foster + Melville Architects or McKenzie Higham? - In August 2026, McKenzie Higham had more branded searches than Foster + Melville Architects among wellington architecture firms in New Zealand. McKenzie Higham was estimated to have 160 branded searches compared to Foster + Melville Architects’ 50, and held a 24.2% Share of Search versus Foster + Melville Architects’ 7.6%. - McKenzie Higham was ahead of Foster + Melville Architects in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Foster + Melville Architects’ estimated Share of Search among wellington architecture firms in New Zealand moved from 16.7% to 7.6%, and its estimated monthly branded searches moved from 90 to 50. - Across the 11 months ending August 2026, McKenzie Higham’s estimated Share of Search among wellington architecture firms in New Zealand moved from 22.2% to 24.2%, and its estimated monthly branded searches moved from 120 to 160. ## How did search popularity change for New Zealand wellington architecture firms in August 2026? - In August 2026, Foster + Melville Architects lost estimated Share of Search among wellington architecture firms in New Zealand, from 9.1% to 7.6%. - In August 2026, McKenzie Higham rose from 2nd to 1st among wellington architecture firms in New Zealand. ## Month by month | Month | Foster + Melville Architects estimated searches | Foster + Melville Architects Share of Search | Foster + Melville Architects rank | McKenzie Higham estimated searches | McKenzie Higham Share of Search | McKenzie Higham rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 16.7% | 4 | 120 | 22.2% | 2 | | Nov 2025 | 70 | 12.1% | 4 | 180 | 31% | 1 | | Dec 2025 | 40 | 10% | 5 | 120 | 30% | 1 | | Jan 2026 | 60 | 11.8% | 4 | 140 | 27.5% | 1 | | Feb 2026 | 70 | 13.5% | 4 | 140 | 26.9% | 1 | | Mar 2026 | 90 | 11.5% | 4 | 340 | 43.6% | 1 | | Apr 2026 | 60 | 8.5% | 5 | 280 | 39.4% | 1 | | May 2026 | 70 | 11.5% | 4 | 180 | 29.5% | 1 | | Jun 2026 | 70 | 11.1% | 4 | 160 | 25.4% | 2 | | Jul 2026 | 60 | 9.1% | 5 | 160 | 24.2% | 2 | | Aug 2026 | 50 | 7.6% | 5 | 160 | 24.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Foster + Melville Architects’ and McKenzie Higham’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Foster + Melville Architects**: Measured on the search terms “fm architects”, “fmarchitects”, “foster and melville”, “foster melville” and “foster melville architects”, summed into one figure. - **McKenzie Higham**: Measured on the search terms “mckenzie higham” and “mckenzie higham architects”, summed into one figure. - [Foster + Melville Architects profile](/demand/nz/brands/foster-melville-architects) - [McKenzie Higham profile](/demand/nz/brands/mckenzie-higham) - [All wellington architecture firms in New Zealand](/demand/nz/categories/nz-wellington-architecture-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Foster + Melville Architects or McKenzie Higham? In August 2026, McKenzie Higham had more branded searches than Foster + Melville Architects among wellington architecture firms in New Zealand. McKenzie Higham was estimated to have 160 branded searches compared to Foster + Melville Architects’ 50, and held a 24.2% Share of Search versus Foster + Melville Architects’ 7.6%. ## Cite this page Brandwave. "Foster + Melville Architects vs McKenzie Higham: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/foster-melville-architects-vs-mckenzie-higham This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/foster-melville-architects-vs-mckenzie-higham. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.