--- title: "Fortus Safety NZ vs NZ Safety Blackwoods: Which is searched more in New Zealand?" description: "Is Fortus Safety NZ or NZ Safety Blackwoods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PPE and safety gear suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fortus-safety-nz-vs-nz-safety-blackwoods" publisher: "Brandwave" --- # Fortus Safety NZ vs NZ Safety Blackwoods: Which is searched more in New Zealand? Is Fortus Safety NZ or NZ Safety Blackwoods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PPE and safety gear suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fortus Safety NZ and NZ Safety Blackwoods - **Competitive set**: PPE and safety gear suppliers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fortus Safety NZ Share of Search**: 1.6% - **NZ Safety Blackwoods Share of Search**: 90.9% ## Is Fortus Safety NZ or NZ Safety Blackwoods more popular in search? - In September 2026, NZ Safety Blackwoods had more branded searches than Fortus Safety NZ among PPE and safety gear suppliers in New Zealand. NZ Safety Blackwoods had about 33,100 branded searches, while Fortus Safety NZ had 590. NZ Safety Blackwoods made up 90.9% of all PPE and safety gear supplier searches we track, and Fortus Safety NZ accounted for 1.6%. - NZ Safety Blackwoods was ahead of Fortus Safety NZ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fortus Safety NZ’s share of searches among PPE and safety gear suppliers in New Zealand held steady at 1.6%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending September 2026, NZ Safety Blackwoods’ share of searches among PPE and safety gear suppliers in New Zealand moved from 90.4% to 90.9%, and its estimated monthly branded searches held steady at 33.1K. ## Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fortus Safety NZ and NZ Safety Blackwoods were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. NZ Safety Blackwoods was listed before Fortus Safety NZ in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZ Safety Blackwoods | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Fortus Safety NZ | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Leedsafe | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | RSEA Safety | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Total Safety | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Steel Blue | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ProChoice | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about PPE and safety gear suppliers - Asked ChatGPT "Which PPE and safety gear supplier should I hire in New Zealand?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. Leedsafe, 4. Total Safety - Asked ChatGPT "What are the best PPE and safety gear suppliers in New Zealand?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. RSEA Safety - Asked ChatGPT "What's the best PPE and safety gear supplier in New Zealand for a construction site?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. Leedsafe, 4. RSEA Safety - Searched Google, AI Overview "workplace safety gear": named none of the brands we track Not named in any answer: Steel Blue and ProChoice. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand PPE and safety gear suppliers in September 2026? - In September 2026, NZ Safety Blackwoods gained share of searches among PPE and safety gear suppliers in New Zealand, from 89.8% to 90.9%. ## Month by month | Month | Fortus Safety NZ estimated searches | Fortus Safety NZ Share of Search | Fortus Safety NZ rank | NZ Safety Blackwoods estimated searches | NZ Safety Blackwoods Share of Search | NZ Safety Blackwoods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 1.6% | 4 | 33.1K | 90.4% | 1 | | Nov 2025 | 590 | 1.6% | 4 | 33.1K | 90.5% | 1 | | Dec 2025 | 480 | 1.6% | 4 | 27.1K | 91.8% | 1 | | Jan 2026 | 590 | 1.6% | 4 | 33.1K | 90.4% | 1 | | Feb 2026 | 590 | 1.6% | 4 | 33.1K | 90.4% | 1 | | Mar 2026 | 720 | 1.6% | 4 | 40.5K | 91.1% | 1 | | Apr 2026 | 720 | 2% | 4 | 33.1K | 90.1% | 1 | | May 2026 | 590 | 1.6% | 4 | 33.1K | 89.8% | 1 | | Jun 2026 | 590 | 1.3% | 4 | 40.5K | 91.5% | 1 | | Jul 2026 | 480 | 1.3% | 4 | 33.1K | 90.7% | 1 | | Aug 2026 | 590 | 1.6% | 4 | 33.1K | 89.8% | 1 | | Sep 2026 | 590 | 1.6% | 4 | 33.1K | 90.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fortus Safety NZ’s and NZ Safety Blackwoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fortus Safety NZ**: Measured on the search term “fortus safety nz”. - **NZ Safety Blackwoods**: Measured on the search term “nz safety blackwoods”. - [Fortus Safety NZ profile](/demand/nz/brands/fortus-safety-nz) - [NZ Safety Blackwoods profile](/demand/nz/brands/nz-safety-blackwoods) - [All PPE and safety gear suppliers in New Zealand](/demand/nz/categories/nz-ppe-suppliers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fortus Safety NZ or NZ Safety Blackwoods more popular in search? In September 2026, NZ Safety Blackwoods had more branded searches than Fortus Safety NZ among PPE and safety gear suppliers in New Zealand. NZ Safety Blackwoods had about 33,100 branded searches, while Fortus Safety NZ had 590. NZ Safety Blackwoods made up 90.9% of all PPE and safety gear supplier searches we track, and Fortus Safety NZ accounted for 1.6%. ## Cite this page Brandwave. "Fortus Safety NZ vs NZ Safety Blackwoods: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fortus-safety-nz-vs-nz-safety-blackwoods This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fortus-safety-nz-vs-nz-safety-blackwoods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.