---
title: "Fortune vs San Remo: Which is searched more in New Zealand?"
description: "Is Fortune or San Remo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fortune-vs-san-remo"
publisher: "Brandwave"
---

# Fortune vs San Remo: Which is searched more in New Zealand?

Is Fortune or San Remo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fortune and San Remo
- **Competitive set**: Pasta and rice brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Fortune Share of Search**: 5.5%
- **San Remo Share of Search**: 8.6%

## Is Fortune or San Remo more popular in search?

- In September 2026, San Remo had more branded searches than Fortune among pasta and rice brands in New Zealand. San Remo had about 920 branded searches, while Fortune had 590. San Remo made up 8.6% of all pasta and rice brand searches we track, and Fortune accounted for 5.5%.
- San Remo was ahead of Fortune in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fortune’s share of searches among pasta and rice brands in New Zealand moved from 7.6% to 5.5%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 12 months ending September 2026, San Remo’s share of searches among pasta and rice brands in New Zealand moved from 10.4% to 8.6%, and its estimated monthly branded searches moved from 990 to 920.

## Top pasta and rice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, San Remo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fortune was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. San Remo was listed before Fortune in four out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| San Remo | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Barilla | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| SunRice | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Diamond | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Pams | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Fortune | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ceres Organics | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| King’s Choice | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Delmaine | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ben's Original | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pasta and rice brands

- Asked ChatGPT "Which pasta or rice brand should I buy in New Zealand?": 1. San Remo, 2. Barilla, 3. Pams, 4. SunRice, 5. King’s Choice
- Asked ChatGPT "What are the best pasta and rice brands in New Zealand?": 1. San Remo, 2. Diamond, 3. SunRice, 4. Fortune, 5. Ceres Organics, 6. Pams
- Asked ChatGPT "What's the best pasta or rice brand in New Zealand for everyday cooking?": 1. San Remo, 2. Barilla, 3. SunRice, 4. King’s Choice
- Searched Google, AI Overview "pasta brands nz": 1. Diamond, 2. Barilla, 3. San Remo, 4. Delmaine, 5. Ceres Organics
- Searched Google, AI Overview "rice brands nz": 1. Pams, 2. SunRice, 3. Fortune, 4. Ceres Organics

Not named in any answer: Ben's Original.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand pasta and rice brands in September 2026?

- In September 2026, San Remo gained share of searches among pasta and rice brands in New Zealand, from 7.4% to 8.6%.
- In September 2026, Fortune gained share of searches among pasta and rice brands in New Zealand, from 4.8% to 5.5%.

## Month by month

| Month | Fortune estimated searches | Fortune Share of Search | Fortune rank | San Remo estimated searches | San Remo Share of Search | San Remo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 7.6% | 7 | 990 | 10.4% | 4 |
| Nov 2025 | 590 | 6.7% | 7 | 810 | 9.2% | 5 |
| Dec 2025 | 590 | 7.5% | 6 | 660 | 8.4% | 5 |
| Jan 2026 | 720 | 7.6% | 7 | 810 | 8.5% | 5 |
| Feb 2026 | 720 | 7.8% | 5 | 720 | 7.8% | 6 |
| Mar 2026 | 880 | 7.9% | 6 | 970 | 8.7% | 5 |
| Apr 2026 | 590 | 5.8% | 7 | 810 | 8% | 5 |
| May 2026 | 590 | 4.8% | 8 | 920 | 7.5% | 5 |
| Jun 2026 | 590 | 4.8% | 8 | 990 | 8% | 5 |
| Jul 2026 | 720 | 6% | 8 | 920 | 7.7% | 4 |
| Aug 2026 | 590 | 4.8% | 8 | 910 | 7.4% | 5 |
| Sep 2026 | 590 | 5.5% | 8 | 920 | 8.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fortune’s and San Remo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fortune**: Measured on the search term “fortune”.
- **San Remo**: Measured on the search terms “san remo”, “san remo noodles” and “san remo pasta”, summed into one figure.

- [Fortune profile](/demand/nz/brands/fortune)
- [San Remo profile](/demand/nz/brands/san-remo)
- [All pasta and rice brands in New Zealand](/demand/nz/categories/nz-pasta-and-rice-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fortune or San Remo more popular in search?

In September 2026, San Remo had more branded searches than Fortune among pasta and rice brands in New Zealand. San Remo had about 920 branded searches, while Fortune had 590. San Remo made up 8.6% of all pasta and rice brand searches we track, and Fortune accounted for 5.5%.

## Cite this page

Brandwave. "Fortune vs San Remo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fortune-vs-san-remo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fortune-vs-san-remo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.