--- title: "Fortress Mortgages vs Squirrel: Which is searched more in New Zealand?" description: "Is Fortress Mortgages or Squirrel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fortress-mortgages-vs-squirrel" publisher: "Brandwave" --- # Fortress Mortgages vs Squirrel: Which is searched more in New Zealand? Is Fortress Mortgages or Squirrel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fortress Mortgages and Squirrel - **Competitive set**: Christchurch mortgage advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fortress Mortgages Share of Search**: 4.8% - **Squirrel Share of Search**: 29.9% ## Is Fortress Mortgages or Squirrel more popular in search? - In September 2026, Squirrel had more branded searches than Fortress Mortgages among Christchurch mortgage advisers in New Zealand. Squirrel had about 440 branded searches, while Fortress Mortgages had 70. Squirrel made up 29.9% of all Christchurch mortgage adviser searches we track, and Fortress Mortgages accounted for 4.8%. - Squirrel was ahead of Fortress Mortgages in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fortress Mortgages’ share of searches among Christchurch mortgage advisers in New Zealand moved from 0.6% to 4.8%, and its estimated monthly branded searches moved from 10 to 70. - Across the 12 months ending September 2026, Squirrel’s share of searches among Christchurch mortgage advisers in New Zealand moved from 28.6% to 29.9%, and its estimated monthly branded searches moved from 480 to 440. ## Top Christchurch mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, Squirrel appeared in all three answers. Fortress Mortgages did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Rayen & Wood Financial Services | 1st | 3 of 3 | 3 of 3 | | Squirrel | 2nd | 3 of 3 | 3 of 3 | | Loan Market | 3rd | 2 of 3 | 2 of 3 | | NZHL | Not ranked | 0 of 3 | 0 of 3 | | Tony Mounce Mortgages | Not ranked | 0 of 3 | 0 of 3 | | Fortress Mortgages | Not ranked | 0 of 3 | 0 of 3 | | Adair Mortgages | Not ranked | 0 of 3 | 0 of 3 | | Mortgage IQ | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Christchurch, New Zealand?": 1. Rayen & Wood Financial Services, 2. Squirrel, 3. Loan Market - Asked ChatGPT "What are the best mortgage advisers in Christchurch, New Zealand?": 1. Squirrel, 2. Loan Market, 3. Rayen & Wood Financial Services - Asked ChatGPT "What's the best mortgage adviser in Christchurch, New Zealand for a home loan?": 1. Rayen & Wood Financial Services, 2. Squirrel Not named in any answer: NZHL, Tony Mounce Mortgages, Fortress Mortgages, Adair Mortgages and Mortgage IQ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch mortgage advisers in September 2026? - In September 2026, Squirrel overtook NZHL and Loan Market to become the leader among Christchurch mortgage advisers in New Zealand, with 29.9% of the searches. - In September 2026, Fortress Mortgages lost share of searches among Christchurch mortgage advisers in New Zealand, from 5.5% to 4.8%. ## Month by month | Month | Fortress Mortgages estimated searches | Fortress Mortgages Share of Search | Fortress Mortgages rank | Squirrel estimated searches | Squirrel Share of Search | Squirrel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.6% | 7 | 480 | 28.6% | 2 | | Nov 2025 | 50 | 3% | 5 | 460 | 27.9% | 2 | | Dec 2025 | 20 | 1.6% | 6 | 330 | 26.4% | 2 | | Jan 2026 | 20 | 1.2% | 6 | 480 | 29.1% | 2 | | Feb 2026 | 30 | 2% | 6 | 400 | 26.5% | 2 | | Mar 2026 | 30 | 1.8% | 6 | 420 | 25% | 2 | | Apr 2026 | 30 | 2.1% | 5 | 430 | 30.1% | 1 | | May 2026 | 50 | 3.2% | 5 | 360 | 22.8% | 2 | | Jun 2026 | 70 | 5.1% | 5 | 370 | 26.8% | 2 | | Jul 2026 | 70 | 4.5% | 5 | 370 | 24% | 2 | | Aug 2026 | 90 | 5.5% | 5 | 350 | 21.2% | 3 | | Sep 2026 | 70 | 4.8% | 5 | 440 | 29.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fortress Mortgages’ and Squirrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fortress Mortgages**: Measured on the search term “fortress mortgages”. - **Squirrel**: Measured on the search terms “squirrel home loans”, “squirrel investment”, “squirrel investments”, “squirrel lending”, “squirrel money”, “squirrel mortgage”, “squirrel mortgage broker”, “squirrel mortgage brokers” and “squirrel mortgages”, summed into one figure. - [Fortress Mortgages profile](/demand/nz/brands/fortress-mortgages) - [Squirrel profile](/demand/nz/brands/squirrel) - [All Christchurch mortgage advisers in New Zealand](/demand/nz/locations/christchurch/mortgage-advisers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fortress Mortgages or Squirrel more popular in search? In September 2026, Squirrel had more branded searches than Fortress Mortgages among Christchurch mortgage advisers in New Zealand. Squirrel had about 440 branded searches, while Fortress Mortgages had 70. Squirrel made up 29.9% of all Christchurch mortgage adviser searches we track, and Fortress Mortgages accounted for 4.8%. ## Cite this page Brandwave. "Fortress Mortgages vs Squirrel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fortress-mortgages-vs-squirrel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fortress-mortgages-vs-squirrel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.