--- title: "Fortnite vs Grand Theft Auto: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fortnite or Grand Theft Auto? Compare estimated monthly branded-search demand and Share of Search inside the Video game franchises set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fortnite-vs-grand-theft-auto" publisher: "Brandwave" --- # Fortnite vs Grand Theft Auto: Which is more popular by branded search in New Zealand? Which is more popular in search, Fortnite or Grand Theft Auto? Compare estimated monthly branded-search demand and Share of Search inside the Video game franchises set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fortnite and Grand Theft Auto - **Competitive set**: Video game franchises - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fortnite Share of Search**: 24.6% - **Grand Theft Auto Share of Search**: 52.6% ## Which is more popular in search, Fortnite or Grand Theft Auto? - In August 2026, Grand Theft Auto had more branded searches than Fortnite among video game franchises in New Zealand. Grand Theft Auto was estimated to have 84K branded searches compared to Fortnite’s 39.2K, and held a 52.6% Share of Search versus Fortnite’s 24.6%. - The lead changed hands 3 times in the 11 months ending August 2026: Grand Theft Auto took it in January 2026, Fortnite took it in February 2026, Grand Theft Auto took it in May 2026. - Across the 11 months ending August 2026, Fortnite’s estimated Share of Search among video game franchises in New Zealand moved from 41.1% to 24.6%, and its estimated monthly branded searches moved from 41.3K to 39.2K. - Across the 11 months ending August 2026, Grand Theft Auto’s estimated Share of Search among video game franchises in New Zealand moved from 24.6% to 52.6%, and its estimated monthly branded searches moved from 24.7K to 84K. ## How did search popularity change for New Zealand video game franchises in August 2026? - In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%. ## Month by month | Month | Fortnite estimated searches | Fortnite Share of Search | Fortnite rank | Grand Theft Auto estimated searches | Grand Theft Auto Share of Search | Grand Theft Auto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 41.3K | 41.1% | 1 | 24.7K | 24.6% | 2 | | Nov 2025 | 48K | 40.1% | 1 | 38.3K | 32% | 2 | | Dec 2025 | 39.5K | 39.7% | 1 | 27.8K | 27.8% | 2 | | Jan 2026 | 27.3K | 31.7% | 2 | 29.2K | 33.9% | 1 | | Feb 2026 | 35.3K | 36.7% | 1 | 32K | 33.3% | 2 | | Mar 2026 | 41.7K | 40.3% | 1 | 26.2K | 25.3% | 2 | | Apr 2026 | 31.7K | 33.6% | 1 | 30.1K | 31.9% | 2 | | May 2026 | 30.7K | 24.1% | 2 | 60.3K | 47.2% | 1 | | Jun 2026 | 31.8K | 14.9% | 2 | 137K | 64.1% | 1 | | Jul 2026 | 32K | 24.8% | 2 | 56.9K | 44.1% | 1 | | Aug 2026 | 39.2K | 24.6% | 2 | 84K | 52.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fortnite’s and Grand Theft Auto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fortnite**: Measured on the search terms “cloud gaming fortnite”, “fishstick fortnite”, “fortnite”, “fortnite cloud gaming”, “fortnite com”, “fortnite competitive”, “fortnite crew”, “fortnite for mobile”, “fortnite game”, “fortnite geoguessr”, “fortnite near me”, “fortnite nz”, “fortnite online”, “fortnite online game”, “fortnite ps4”, “fortnite ps5”, “fortnite save the world”, “fortnite v bucks”, “fortnite vbucks”, “fortnite video game” and “playing fortnite”, summed into one figure. - **Grand Theft Auto**: Measured on the search terms “grand theft auto”, “grand theft auto 4”, “grand theft auto game”, “grand theft auto near me”, “grand theft auto nz”, “grand theft auto online”, “grand theft auto ps5”, “grand theft auto video game”, “grandtheftauto”, “grandtheftauto game”, “gta”, “gta 5”, “gta 6”, “gta 6 pre order”, “gta san andreas”, “gta v”, “gta vi” and “rockstargames com”, summed into one figure. - [Fortnite profile](/demand/nz/brands/fortnite) - [Grand Theft Auto profile](/demand/nz/brands/grand-theft-auto) - [All video game franchises in New Zealand](/demand/nz/categories/nz-video-game-franchises): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fortnite or Grand Theft Auto? In August 2026, Grand Theft Auto had more branded searches than Fortnite among video game franchises in New Zealand. Grand Theft Auto was estimated to have 84K branded searches compared to Fortnite’s 39.2K, and held a 52.6% Share of Search versus Fortnite’s 24.6%. ## Cite this page Brandwave. "Fortnite vs Grand Theft Auto: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fortnite-vs-grand-theft-auto This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fortnite-vs-grand-theft-auto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.