--- title: "Fortinet vs Microsoft Defender for Endpoint: Which is searched more in New Zealand?" description: "Is Fortinet or Microsoft Defender for Endpoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fortinet-vs-microsoft-defender-endpoint" publisher: "Brandwave" --- # Fortinet vs Microsoft Defender for Endpoint: Which is searched more in New Zealand? Is Fortinet or Microsoft Defender for Endpoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fortinet and Microsoft Defender for Endpoint - **Competitive set**: Endpoint protection brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fortinet Share of Search**: 19.2% - **Microsoft Defender for Endpoint Share of Search**: 1.5% ## Is Fortinet or Microsoft Defender for Endpoint more popular in search? - In September 2026, Fortinet had more branded searches than Microsoft Defender for Endpoint among endpoint protection brands in New Zealand. Fortinet had about 1,190 branded searches, while Microsoft Defender for Endpoint had 90. Fortinet made up 19.2% of all endpoint protection brand searches we track, and Microsoft Defender for Endpoint accounted for 1.5%. - Fortinet was ahead of Microsoft Defender for Endpoint in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fortinet’s share of searches among endpoint protection brands in New Zealand moved from 19.9% to 19.2%, and its estimated monthly branded searches moved from 1.5K to 1.2K. - Across the 12 months ending September 2026, Microsoft Defender for Endpoint’s share of searches among endpoint protection brands in New Zealand held steady at 1.5%, and its estimated monthly branded searches moved from 110 to 90. ## Top endpoint protection brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Defender for Endpoint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fortinet did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Defender for Business | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | CrowdStrike | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Sophos Intercept X | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Microsoft Defender for Endpoint | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ESET | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | SentinelOne | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Acronis | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Malwarebytes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fortinet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about endpoint protection brands - Asked ChatGPT "Which endpoint protection brand should I use in New Zealand?": 1. Microsoft Defender for Business, 2. CrowdStrike, 3. Sophos Intercept X, 4. SentinelOne, 5. Microsoft Defender for Endpoint - Asked ChatGPT "What are the best endpoint protection brands in New Zealand?": 1. Microsoft Defender for Endpoint, 2. CrowdStrike, 3. Sophos Intercept X, 4. ESET, 5. SentinelOne, 6. Microsoft Defender for Business - Asked ChatGPT "What's the best endpoint protection brand in New Zealand for a small business?": 1. Microsoft Defender for Business, 2. Sophos Intercept X, 3. Microsoft Defender for Endpoint - Searched Google, AI Overview "endpoint protection software": 1. CrowdStrike, 2. SentinelOne, 3. Microsoft Defender for Endpoint - Searched Google, AI Overview "best endpoint protection": 1. ESET, 2. Microsoft Defender for Business, 3. Acronis Not named in any answer: Malwarebytes and Fortinet. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand endpoint protection brands in September 2026? - In September 2026, Fortinet gained share of searches among endpoint protection brands in New Zealand, from 17% to 19.2%. - Estimated monthly branded searches for Microsoft Defender for Endpoint in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026. ## Month by month | Month | Fortinet estimated searches | Fortinet Share of Search | Fortinet rank | Microsoft Defender for Endpoint estimated searches | Microsoft Defender for Endpoint Share of Search | Microsoft Defender for Endpoint rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 19.9% | 2 | 110 | 1.5% | 7 | | Nov 2025 | 1.4K | 21.6% | 2 | 120 | 1.8% | 7 | | Dec 2025 | 1.1K | 17.6% | 2 | 70 | 1.2% | 7 | | Jan 2026 | 1.1K | 18.2% | 2 | 90 | 1.4% | 7 | | Feb 2026 | 1.2K | 18.7% | 2 | 100 | 1.6% | 7 | | Mar 2026 | 1.5K | 18.8% | 2 | 140 | 1.8% | 7 | | Apr 2026 | 1K | 15% | 2 | 90 | 1.4% | 7 | | May 2026 | 1.4K | 18.7% | 2 | 90 | 1.2% | 7 | | Jun 2026 | 1.8K | 22.3% | 2 | 120 | 1.5% | 7 | | Jul 2026 | 1.1K | 15.3% | 2 | 90 | 1.2% | 7 | | Aug 2026 | 1.2K | 17% | 2 | 110 | 1.6% | 7 | | Sep 2026 | 1.2K | 19.2% | 2 | 90 | 1.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Fortinet’s and Microsoft Defender for Endpoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fortinet**: Measured on the search terms “fortigate”, “fortigate 100f”, “fortigate 40f”, “fortigate 60e”, “fortigate 60f” and “fortinet”, summed into one figure. - **Microsoft Defender for Endpoint**: Measured on the search terms “defender for endpoint” and “microsoft defender for endpoint”, summed into one figure. - [Fortinet profile](/demand/nz/brands/fortinet) - [Microsoft Defender for Endpoint profile](/demand/nz/brands/microsoft-defender-endpoint) - [All endpoint protection brands in New Zealand](/demand/nz/categories/nz-endpoint-protection-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fortinet or Microsoft Defender for Endpoint more popular in search? In September 2026, Fortinet had more branded searches than Microsoft Defender for Endpoint among endpoint protection brands in New Zealand. Fortinet had about 1,190 branded searches, while Microsoft Defender for Endpoint had 90. Fortinet made up 19.2% of all endpoint protection brand searches we track, and Microsoft Defender for Endpoint accounted for 1.5%. ## Cite this page Brandwave. "Fortinet vs Microsoft Defender for Endpoint: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fortinet-vs-microsoft-defender-endpoint This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fortinet-vs-microsoft-defender-endpoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.