--- title: "Fortinet vs Malwarebytes: Which is searched more in New Zealand?" description: "Is Fortinet or Malwarebytes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fortinet-vs-malwarebytes" publisher: "Brandwave" --- # Fortinet vs Malwarebytes: Which is searched more in New Zealand? Is Fortinet or Malwarebytes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fortinet and Malwarebytes - **Competitive set**: Endpoint protection brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fortinet Share of Search**: 19.2% - **Malwarebytes Share of Search**: 44.9% ## Is Fortinet or Malwarebytes more popular in search? - In September 2026, Malwarebytes had more branded searches than Fortinet among endpoint protection brands in New Zealand. Malwarebytes had about 2,780 branded searches, while Fortinet had 1,190. Malwarebytes made up 44.9% of all endpoint protection brand searches we track, and Fortinet accounted for 19.2%. - Malwarebytes was ahead of Fortinet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fortinet’s share of searches among endpoint protection brands in New Zealand moved from 19.9% to 19.2%, and its estimated monthly branded searches moved from 1.5K to 1.2K. - Across the 12 months ending September 2026, Malwarebytes’ share of searches among endpoint protection brands in New Zealand moved from 40.4% to 44.9%, and its estimated monthly branded searches moved from 3K to 2.8K. ## Top endpoint protection brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Fortinet nor Malwarebytes showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Defender for Business | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | CrowdStrike | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Sophos Intercept X | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Microsoft Defender for Endpoint | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ESET | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | SentinelOne | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Acronis | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Malwarebytes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fortinet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about endpoint protection brands - Asked ChatGPT "Which endpoint protection brand should I use in New Zealand?": 1. Microsoft Defender for Business, 2. CrowdStrike, 3. Sophos Intercept X, 4. SentinelOne, 5. Microsoft Defender for Endpoint - Asked ChatGPT "What are the best endpoint protection brands in New Zealand?": 1. Microsoft Defender for Endpoint, 2. CrowdStrike, 3. Sophos Intercept X, 4. ESET, 5. SentinelOne, 6. Microsoft Defender for Business - Asked ChatGPT "What's the best endpoint protection brand in New Zealand for a small business?": 1. Microsoft Defender for Business, 2. Sophos Intercept X, 3. Microsoft Defender for Endpoint - Searched Google, AI Overview "endpoint protection software": 1. CrowdStrike, 2. SentinelOne, 3. Microsoft Defender for Endpoint - Searched Google, AI Overview "best endpoint protection": 1. ESET, 2. Microsoft Defender for Business, 3. Acronis Not named in any answer: Malwarebytes and Fortinet. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand endpoint protection brands in September 2026? - In September 2026, Fortinet gained share of searches among endpoint protection brands in New Zealand, from 17% to 19.2%. - In September 2026, Malwarebytes lost share of searches among endpoint protection brands in New Zealand, from 52.5% to 44.9%. ## Month by month | Month | Fortinet estimated searches | Fortinet Share of Search | Fortinet rank | Malwarebytes estimated searches | Malwarebytes Share of Search | Malwarebytes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 19.9% | 2 | 3K | 40.4% | 1 | | Nov 2025 | 1.4K | 21.6% | 2 | 2.5K | 38.1% | 1 | | Dec 2025 | 1.1K | 17.6% | 2 | 3K | 50.1% | 1 | | Jan 2026 | 1.1K | 18.2% | 2 | 3.1K | 49.9% | 1 | | Feb 2026 | 1.2K | 18.7% | 2 | 2.9K | 45% | 1 | | Mar 2026 | 1.5K | 18.8% | 2 | 3.5K | 44.9% | 1 | | Apr 2026 | 1K | 15% | 2 | 3.5K | 52.3% | 1 | | May 2026 | 1.4K | 18.7% | 2 | 3.7K | 49.5% | 1 | | Jun 2026 | 1.8K | 22.3% | 2 | 4K | 48.8% | 1 | | Jul 2026 | 1.1K | 15.3% | 2 | 4K | 54.2% | 1 | | Aug 2026 | 1.2K | 17% | 2 | 3.6K | 52.5% | 1 | | Sep 2026 | 1.2K | 19.2% | 2 | 2.8K | 44.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fortinet’s and Malwarebytes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fortinet**: Measured on the search terms “fortigate”, “fortigate 100f”, “fortigate 40f”, “fortigate 60e”, “fortigate 60f” and “fortinet”, summed into one figure. - **Malwarebytes**: Measured on the search terms “malwarebytes”, “malwarebytes os x” and “mbam malwarebytes”, summed into one figure. - [Fortinet profile](/demand/nz/brands/fortinet) - [Malwarebytes profile](/demand/nz/brands/malwarebytes) - [All endpoint protection brands in New Zealand](/demand/nz/categories/nz-endpoint-protection-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fortinet or Malwarebytes more popular in search? In September 2026, Malwarebytes had more branded searches than Fortinet among endpoint protection brands in New Zealand. Malwarebytes had about 2,780 branded searches, while Fortinet had 1,190. Malwarebytes made up 44.9% of all endpoint protection brand searches we track, and Fortinet accounted for 19.2%. ## Cite this page Brandwave. "Fortinet vs Malwarebytes: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fortinet-vs-malwarebytes This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fortinet-vs-malwarebytes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.