--- title: "Forsyth Barr vs Stake: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Forsyth Barr or Stake? Compare estimated monthly branded-search demand and Share of Search inside the Investment Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/forsyth-barr-vs-stake" publisher: "Brandwave" --- # Forsyth Barr vs Stake: Which is more popular by branded search in New Zealand? Which is more popular in search, Forsyth Barr or Stake? Compare estimated monthly branded-search demand and Share of Search inside the Investment Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Forsyth Barr and Stake - **Competitive set**: Investment Platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Forsyth Barr Share of Search**: 8.3% - **Stake Share of Search**: 0.34% ## Which is more popular in search, Forsyth Barr or Stake? - In August 2026, Forsyth Barr had more branded searches than Stake among investment platforms in New Zealand. Forsyth Barr was estimated to have 13.2K branded searches compared to Stake’s 540, and held an 8.3% Share of Search versus Stake’s 0.34%. - Forsyth Barr was ahead of Stake in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand moved from 6.3% to 8.3%, and its estimated monthly branded searches moved from 13.6K to 13.2K. - Across the 11 months ending August 2026, Stake’s estimated Share of Search among investment platforms in New Zealand moved from 0.5% to 0.34%, and its estimated monthly branded searches moved from 1.1K to 540. ## How did search popularity change for New Zealand investment platforms in August 2026? - Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand has gained ground for 3 months in a row, from 5.9% to 8.3% in August 2026. - Estimated monthly branded searches for Stake in New Zealand fell 50% over 11 measured months, from 1.1K to 540 in August 2026. ## Month by month | Month | Forsyth Barr estimated searches | Forsyth Barr Share of Search | Forsyth Barr rank | Stake estimated searches | Stake Share of Search | Stake rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.6K | 6.3% | 5 | 1.1K | 0.5% | 8 | | Nov 2025 | 11.4K | 7.4% | 5 | 520 | 0.34% | 9 | | Dec 2025 | 10.8K | 8% | 5 | 480 | 0.36% | 8 | | Jan 2026 | 11.1K | 6.2% | 5 | 560 | 0.31% | 8 | | Feb 2026 | 11.2K | 7.5% | 5 | 460 | 0.31% | 9 | | Mar 2026 | 13.1K | 8.6% | 5 | 440 | 0.29% | 9 | | Apr 2026 | 10.8K | 6.9% | 5 | 460 | 0.3% | 9 | | May 2026 | 11.3K | 5.9% | 5 | 590 | 0.31% | 9 | | Jun 2026 | 13.1K | 6.9% | 5 | 520 | 0.27% | 9 | | Jul 2026 | 11.1K | 8.1% | 5 | 360 | 0.26% | 9 | | Aug 2026 | 13.2K | 8.3% | 5 | 540 | 0.34% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Forsyth Barr’s and Stake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Forsyth Barr**: Measured on the search terms “forsyth barr”, “forsyth barr auckland”, “forsyth barr christchurch”, “forsyth barr co nz”, “forsyth barr events”, “forsyth barr fees”, “forsyth barr hamilton”, “forsyth barr investment”, “forsyth barr investment funds”, “forsyth barr investment services”, “forsyth barr investments”, “forsyth barr kiwisaver”, “forsyth barr ltd”, “forsyth barr managed funds”, “forsyth barr near me”, “forsyth barr nz”, “forsyth barr stadium events”, “forsyth barr stadium parking”, “forsyth barr stadium tickets”, “forsyth barr tauranga” and “forsyth barr wellington”, summed into one figure. - **Stake**: Measured on the search terms “hello stake”, “hello stake com”, “hello stake nz”, “hellostake”, “hellostake com”, “hellostake nz”, “hellostake.com”, “stake black”, “stake brokerage”, “stake etf”, “stake invest”, “stake invest nz”, “stake investing”, “stake investing app”, “stake investment platform”, “stake nz invest”, “stake share trading”, “stake shares”, “stake stock”, “stake stock app”, “stake stocks”, “stake trading”, “stake trading platform”, “stake us shares”, “stake us stocks”, “stake wall st” and “trading hellostake”, summed into one figure. - [Forsyth Barr profile](/demand/nz/brands/forsyth-barr) - [Stake profile](/demand/nz/brands/stake) - [All investment platforms in New Zealand](/demand/nz/categories/nz-investment-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Forsyth Barr or Stake? In August 2026, Forsyth Barr had more branded searches than Stake among investment platforms in New Zealand. Forsyth Barr was estimated to have 13.2K branded searches compared to Stake’s 540, and held an 8.3% Share of Search versus Stake’s 0.34%. ## Cite this page Brandwave. "Forsyth Barr vs Stake: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/forsyth-barr-vs-stake This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/forsyth-barr-vs-stake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.