--- title: "Forsyth Barr vs Hobson Wealth: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Forsyth Barr or Hobson Wealth? Compare estimated monthly branded-search demand and Share of Search inside the Wealth management firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/forsyth-barr-vs-hobson-wealth" publisher: "Brandwave" --- # Forsyth Barr vs Hobson Wealth: Which is more popular by branded search in New Zealand? Which is more popular in search, Forsyth Barr or Hobson Wealth? Compare estimated monthly branded-search demand and Share of Search inside the Wealth management firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Forsyth Barr and Hobson Wealth - **Competitive set**: Wealth management firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Forsyth Barr Share of Search**: 33.6% - **Hobson Wealth Share of Search**: 0.25% ## Which is more popular in search, Forsyth Barr or Hobson Wealth? - In August 2026, Forsyth Barr had more branded searches than Hobson Wealth among wealth management firms in New Zealand. Forsyth Barr was estimated to have 13.2K branded searches compared to Hobson Wealth’s 100, and held a 33.6% Share of Search versus Hobson Wealth’s 0.25%. - Forsyth Barr was ahead of Hobson Wealth in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among wealth management firms in New Zealand moved from 35.1% to 33.6%, and its estimated monthly branded searches moved from 13.6K to 13.2K. - Across the 11 months ending August 2026, Hobson Wealth’s estimated Share of Search among wealth management firms in New Zealand moved from 0.28% to 0.25%, and its estimated monthly branded searches moved from 110 to 100. ## How did search popularity change for New Zealand wealth management firms in August 2026? - In August 2026, Forsyth Barr lost estimated Share of Search among wealth management firms in New Zealand, from 34.4% to 33.6%. ## Month by month | Month | Forsyth Barr estimated searches | Forsyth Barr Share of Search | Forsyth Barr rank | Hobson Wealth estimated searches | Hobson Wealth Share of Search | Hobson Wealth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.6K | 35.1% | 2 | 110 | 0.28% | 5 | | Nov 2025 | 11.4K | 35% | 2 | 110 | 0.34% | 5 | | Dec 2025 | 10.8K | 38.8% | 2 | 80 | 0.29% | 5 | | Jan 2026 | 11.1K | 35% | 2 | 120 | 0.38% | 5 | | Feb 2026 | 11.2K | 34.7% | 2 | 110 | 0.34% | 5 | | Mar 2026 | 13.1K | 37.7% | 2 | 160 | 0.46% | 5 | | Apr 2026 | 10.8K | 34.1% | 2 | 110 | 0.35% | 5 | | May 2026 | 11.3K | 31.7% | 2 | 100 | 0.28% | 5 | | Jun 2026 | 13.1K | 35.7% | 2 | 110 | 0.3% | 5 | | Jul 2026 | 11.1K | 34.4% | 2 | 110 | 0.34% | 5 | | Aug 2026 | 13.2K | 33.6% | 2 | 100 | 0.25% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Forsyth Barr’s and Hobson Wealth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Forsyth Barr**: Measured on the search terms “forsyth barr”, “forsyth barr auckland”, “forsyth barr christchurch”, “forsyth barr co nz”, “forsyth barr events”, “forsyth barr fees”, “forsyth barr hamilton”, “forsyth barr investment”, “forsyth barr investment funds”, “forsyth barr investment services”, “forsyth barr investments”, “forsyth barr kiwisaver”, “forsyth barr ltd”, “forsyth barr managed funds”, “forsyth barr near me”, “forsyth barr nz”, “forsyth barr stadium events”, “forsyth barr stadium parking”, “forsyth barr stadium tickets”, “forsyth barr tauranga” and “forsyth barr wellington”, summed into one figure. - **Hobson Wealth**: Measured on the search terms “hobson wealth”, “hobson wealth nz” and “hobsonwealth”, summed into one figure. - [Forsyth Barr profile](/demand/nz/brands/forsyth-barr) - [Hobson Wealth profile](/demand/nz/brands/hobson-wealth) - [All wealth management firms in New Zealand](/demand/nz/categories/nz-wealth-management-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Forsyth Barr or Hobson Wealth? In August 2026, Forsyth Barr had more branded searches than Hobson Wealth among wealth management firms in New Zealand. Forsyth Barr was estimated to have 13.2K branded searches compared to Hobson Wealth’s 100, and held a 33.6% Share of Search versus Hobson Wealth’s 0.25%. ## Cite this page Brandwave. "Forsyth Barr vs Hobson Wealth: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/forsyth-barr-vs-hobson-wealth This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/forsyth-barr-vs-hobson-wealth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.