--- title: "Forsyth Barr vs Hatch: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Forsyth Barr or Hatch? Compare estimated monthly branded-search demand and Share of Search inside the Investment Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/forsyth-barr-vs-hatch" publisher: "Brandwave" --- # Forsyth Barr vs Hatch: Which is more popular by branded search in New Zealand? Which is more popular in search, Forsyth Barr or Hatch? Compare estimated monthly branded-search demand and Share of Search inside the Investment Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Forsyth Barr and Hatch - **Competitive set**: Investment Platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Forsyth Barr Share of Search**: 8.3% - **Hatch Share of Search**: 16% ## Which is more popular in search, Forsyth Barr or Hatch? - In August 2026, Hatch had more branded searches than Forsyth Barr among investment platforms in New Zealand. Hatch was estimated to have 25.4K branded searches compared to Forsyth Barr’s 13.2K, and held a 16% Share of Search versus Forsyth Barr’s 8.3%. - Hatch was ahead of Forsyth Barr in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand moved from 6.3% to 8.3%, and its estimated monthly branded searches moved from 13.6K to 13.2K. - Across the 11 months ending August 2026, Hatch’s estimated Share of Search among investment platforms in New Zealand moved from 21.3% to 16%, and its estimated monthly branded searches moved from 46K to 25.4K. ## How did search popularity change for New Zealand investment platforms in August 2026? - In August 2026, Hatch lost estimated Share of Search among investment platforms in New Zealand, from 18.5% to 16%. - Forsyth Barr’s estimated Share of Search among investment platforms in New Zealand has gained ground for 3 months in a row, from 5.9% to 8.3% in August 2026. ## Month by month | Month | Forsyth Barr estimated searches | Forsyth Barr Share of Search | Forsyth Barr rank | Hatch estimated searches | Hatch Share of Search | Hatch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.6K | 6.3% | 5 | 46K | 21.3% | 2 | | Nov 2025 | 11.4K | 7.4% | 5 | 30.4K | 19.8% | 2 | | Dec 2025 | 10.8K | 8% | 5 | 30.1K | 22.3% | 2 | | Jan 2026 | 11.1K | 6.2% | 5 | 36.6K | 20.3% | 2 | | Feb 2026 | 11.2K | 7.5% | 5 | 25.6K | 17.2% | 2 | | Mar 2026 | 13.1K | 8.6% | 5 | 27.7K | 18.2% | 2 | | Apr 2026 | 10.8K | 6.9% | 5 | 29.9K | 19.3% | 2 | | May 2026 | 11.3K | 5.9% | 5 | 38K | 20.1% | 2 | | Jun 2026 | 13.1K | 6.9% | 5 | 37.8K | 20% | 2 | | Jul 2026 | 11.1K | 8.1% | 5 | 25.4K | 18.5% | 2 | | Aug 2026 | 13.2K | 8.3% | 5 | 25.4K | 16% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Forsyth Barr’s and Hatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Forsyth Barr**: Measured on the search terms “forsyth barr”, “forsyth barr auckland”, “forsyth barr christchurch”, “forsyth barr co nz”, “forsyth barr events”, “forsyth barr fees”, “forsyth barr hamilton”, “forsyth barr investment”, “forsyth barr investment funds”, “forsyth barr investment services”, “forsyth barr investments”, “forsyth barr kiwisaver”, “forsyth barr ltd”, “forsyth barr managed funds”, “forsyth barr near me”, “forsyth barr nz”, “forsyth barr stadium events”, “forsyth barr stadium parking”, “forsyth barr stadium tickets”, “forsyth barr tauranga” and “forsyth barr wellington”, summed into one figure. - **Hatch**: Measured on the search terms “hatch”, “hatch app”, “hatch invest”, “hatch invest app”, “hatch invest nz”, “hatch investing”, “hatch investment”, “hatch investments”, “hatch nz”, “hatch shares”, “hatch stock”, “hatch stocks”, “hatchinvest”, “hatchinvest nz” and “www hatchinvest”, summed into one figure. - [Forsyth Barr profile](/demand/nz/brands/forsyth-barr) - [Hatch profile](/demand/nz/brands/hatch) - [All investment platforms in New Zealand](/demand/nz/categories/nz-investment-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Forsyth Barr or Hatch? In August 2026, Hatch had more branded searches than Forsyth Barr among investment platforms in New Zealand. Hatch was estimated to have 25.4K branded searches compared to Forsyth Barr’s 13.2K, and held a 16% Share of Search versus Forsyth Barr’s 8.3%. ## Cite this page Brandwave. "Forsyth Barr vs Hatch: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/forsyth-barr-vs-hatch This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/forsyth-barr-vs-hatch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.