--- title: "Formthotics vs Scholl: Which is more popular in New Zealand?" description: "Is Formthotics or Scholl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoe insole brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/formthotics-vs-scholl" publisher: "Brandwave" --- # Formthotics vs Scholl: Which is more popular in New Zealand? Is Formthotics or Scholl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoe insole brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Formthotics and Scholl - **Competitive set**: Shoe insole brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Formthotics Share of Search**: 36% - **Scholl Share of Search**: 34.8% ## Is Formthotics or Scholl more popular in search? - In October 2026, Formthotics had more branded searches than Scholl among shoe insole brands in New Zealand. Formthotics had about 320 branded searches, while Scholl had 310. Formthotics made up 36% of all shoe insole brand searches we track, and Scholl accounted for 34.8%. - The lead changed hands 7 times in the 12 months ending October 2026: Formthotics took it in December 2025, Scholl took it in January 2026, Formthotics took it in February 2026, Scholl took it in March 2026, Formthotics took it in April 2026, Scholl took it in May 2026, Formthotics took it in August 2026. - Across the 12 months ending October 2026, Formthotics’ share of searches among shoe insole brands in New Zealand moved from 33% to 36%, and its estimated monthly branded searches held steady at 320. - Across the 12 months ending October 2026, Scholl’s share of searches among shoe insole brands in New Zealand moved from 35.1% to 34.8%, and its estimated monthly branded searches moved from 340 to 310. ## Top shoe insole brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Scholl appeared in all four answers. Formthotics was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Formthotics and Scholl were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Formthotics | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Scholl | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Footlogics | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Superfeet | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Spenco | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about shoe insole brands - Asked ChatGPT "Which shoe insole brand should I buy in New Zealand?": 1. Footlogics, 2. Scholl, 3. Superfeet - Asked ChatGPT "What are the best shoe insole brands in New Zealand?": 1. Formthotics, 2. Footlogics, 3. Superfeet, 4. Scholl - Asked ChatGPT "What's the best shoe insole brand in New Zealand for all day comfort?": 1. Formthotics, 2. Superfeet, 3. Scholl - Searched Google, AI Overview "shoe insoles nz": 1. Scholl, 2. Formthotics Not named in any answer: Spenco. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shoe insole brands in October 2026? - In October 2026, Scholl gained share of searches among shoe insole brands in New Zealand, from 30.5% to 34.8%. - In October 2026, Formthotics lost share of searches among shoe insole brands in New Zealand, from 41.1% to 36%. ## How has branded search for Formthotics and Scholl changed in New Zealand over the last 12 months? | Month | Formthotics estimated searches | Formthotics Share of Search | Formthotics rank | Scholl estimated searches | Scholl Share of Search | Scholl rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 320 | 33% | 2 | 340 | 35.1% | 1 | | Dec 2025 | 260 | 35.1% | 1 | 230 | 31.1% | 2 | | Jan 2026 | 260 | 29.5% | 2 | 290 | 33% | 1 | | Feb 2026 | 320 | 33.3% | 1 | 300 | 31.3% | 2 | | Mar 2026 | 260 | 25% | 2 | 430 | 41.3% | 1 | | Apr 2026 | 480 | 41.4% | 1 | 350 | 30.2% | 2 | | May 2026 | 320 | 26.7% | 2 | 520 | 43.3% | 1 | | Jun 2026 | 390 | 30.5% | 2 | 520 | 40.6% | 1 | | Jul 2026 | 320 | 31.1% | 2 | 350 | 34% | 1 | | Aug 2026 | 320 | 36% | 1 | 290 | 32.6% | 2 | | Sep 2026 | 390 | 41.1% | 1 | 290 | 30.5% | 2 | | Oct 2026 | 320 | 36% | 1 | 310 | 34.8% | 2 | ## How are Formthotics’ and Scholl’s branded searches counted? Brandwave collects information about searches that people make online using Formthotics’ and Scholl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Formthotics**: Measured on the search term “formthotics”. - **Scholl**: Measured on the search terms “scholl gel insoles” and “scholl insoles”, summed into one figure. - [Formthotics profile](/demand/nz/brands/formthotics) - [Scholl profile](/demand/nz/brands/scholl) - [All shoe insole brands in New Zealand](/demand/nz/categories/nz-shoe-insole-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Formthotics or Scholl more popular in search? In October 2026, Formthotics had more branded searches than Scholl among shoe insole brands in New Zealand. Formthotics had about 320 branded searches, while Scholl had 310. Formthotics made up 36% of all shoe insole brand searches we track, and Scholl accounted for 34.8%. ## Cite this page Brandwave. "Formthotics vs Scholl: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/formthotics-vs-scholl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/formthotics-vs-scholl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.