---
title: "Formosa Ashburton vs Somerset Grocer: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Formosa Ashburton or Somerset Grocer? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/formosa-ashburton-vs-somerset-grocer"
publisher: "Brandwave"
---

# Formosa Ashburton vs Somerset Grocer: Which is more popular by branded search in New Zealand?

Which is more popular in search, Formosa Ashburton or Somerset Grocer? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Formosa Ashburton and Somerset Grocer
- **Competitive set**: Ashburton restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Formosa Ashburton Share of Search**: 52.8%
- **Somerset Grocer Share of Search**: 21.3%

## Which is more popular in search, Formosa Ashburton or Somerset Grocer?

- In August 2026, Formosa Ashburton had more branded searches than Somerset Grocer among ashburton restaurants in New Zealand. Formosa Ashburton was estimated to have 1.7K branded searches compared to Somerset Grocer’s 690, and held a 52.8% Share of Search versus Somerset Grocer’s 21.3%.
- Formosa Ashburton was ahead of Somerset Grocer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Formosa Ashburton’s estimated Share of Search among ashburton restaurants in New Zealand moved from 52.1% to 52.8%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
- Across the 11 months ending August 2026, Somerset Grocer’s estimated Share of Search among ashburton restaurants in New Zealand moved from 21.1% to 21.3%, and its estimated monthly branded searches moved from 790 to 690.

## How did search popularity change for New Zealand ashburton restaurants in August 2026?

- In August 2026, Somerset Grocer lost estimated Share of Search among ashburton restaurants in New Zealand, from 22.9% to 21.3%.
- In August 2026, Formosa Ashburton lost estimated Share of Search among ashburton restaurants in New Zealand, from 54.3% to 52.8%.

## Month by month

| Month | Formosa Ashburton estimated searches | Formosa Ashburton Share of Search | Formosa Ashburton rank | Somerset Grocer estimated searches | Somerset Grocer Share of Search | Somerset Grocer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 52.1% | 1 | 790 | 21.1% | 3 |
| Nov 2025 | 1.6K | 45.8% | 1 | 970 | 26.9% | 3 |
| Dec 2025 | 2K | 46.8% | 1 | 1.1K | 27.1% | 2 |
| Jan 2026 | 2K | 49.7% | 1 | 1K | 25.3% | 2 |
| Feb 2026 | 1.7K | 48.4% | 1 | 980 | 28.4% | 2 |
| Mar 2026 | 1.7K | 50.9% | 1 | 800 | 24.4% | 3 |
| Apr 2026 | 1.7K | 48% | 1 | 850 | 24.1% | 3 |
| May 2026 | 2K | 53.5% | 1 | 710 | 19.3% | 3 |
| Jun 2026 | 1.7K | 53.5% | 1 | 660 | 21.2% | 3 |
| Jul 2026 | 1.7K | 54.3% | 1 | 720 | 22.9% | 3 |
| Aug 2026 | 1.7K | 52.8% | 1 | 690 | 21.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Formosa Ashburton’s and Somerset Grocer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Formosa Ashburton**: Measured on the search terms “formosa ashburton” and “formosa ashburton menu”, summed into one figure.
- **Somerset Grocer**: Measured on the search terms “somerset grocer”, “somerset grocer ashburton” and “somerset grocer menu”, summed into one figure.

- [Formosa Ashburton profile](/demand/nz/brands/formosa-ashburton)
- [Somerset Grocer profile](/demand/nz/brands/somerset-grocer)
- [All ashburton restaurants in New Zealand](/demand/nz/categories/nz-ashburton-restaurants): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Formosa Ashburton or Somerset Grocer?

In August 2026, Formosa Ashburton had more branded searches than Somerset Grocer among ashburton restaurants in New Zealand. Formosa Ashburton was estimated to have 1.7K branded searches compared to Somerset Grocer’s 690, and held a 52.8% Share of Search versus Somerset Grocer’s 21.3%.

## Cite this page

Brandwave. "Formosa Ashburton vs Somerset Grocer: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/formosa-ashburton-vs-somerset-grocer

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/formosa-ashburton-vs-somerset-grocer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.