--- title: "Forever New vs Juliette Hogan: Which is searched more in New Zealand?" description: "Is Forever New or Juliette Hogan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Womenswear labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/forever-new-vs-juliette-hogan" publisher: "Brandwave" --- # Forever New vs Juliette Hogan: Which is searched more in New Zealand? Is Forever New or Juliette Hogan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Womenswear labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Forever New and Juliette Hogan - **Competitive set**: Womenswear labels - **Market**: New Zealand - **Month measured**: Sep 2026 - **Forever New Share of Search**: 20.2% - **Juliette Hogan Share of Search**: 4.4% ## Is Forever New or Juliette Hogan more popular in search? - In September 2026, Forever New had more branded searches than Juliette Hogan among womenswear labels in New Zealand. Forever New had about 30,400 branded searches, while Juliette Hogan had 6,640. Forever New made up 20.2% of all womenswear label searches we track, and Juliette Hogan accounted for 4.4%. - Forever New was ahead of Juliette Hogan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Forever New’s share of searches among womenswear labels in New Zealand moved from 19.2% to 20.2%, and its estimated monthly branded searches moved from 30.3K to 30.4K. - Across the 12 months ending September 2026, Juliette Hogan’s share of searches among womenswear labels in New Zealand moved from 4.2% to 4.4%, and its estimated monthly branded searches held steady at 6.6K. ## Top womenswear labels in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Juliette Hogan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Forever New was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Juliette Hogan was listed before Forever New in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Juliette Hogan | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Paris Georgia | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | RUBY | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kowtow | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Forever New | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Maggie Marilyn | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Augustine | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Shine On | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | YouKnow Clothing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Assembly Label | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caroline Eve | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Annah Stretton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hyde Boutique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about womenswear labels - Asked ChatGPT "Which womenswear label should I shop at in New Zealand?": 1. Kowtow, 2. Juliette Hogan, 3. RUBY, 4. Maggie Marilyn - Asked ChatGPT "What are the best womenswear labels in New Zealand?": 1. Paris Georgia, 2. Juliette Hogan, 3. Kowtow, 4. Maggie Marilyn - Asked ChatGPT "What's the best womenswear label in New Zealand for dresses and occasionwear?": 1. Juliette Hogan, 2. Paris Georgia, 3. Maggie Marilyn, 4. RUBY - Searched Google, AI Overview "women's dresses nz": 1. Forever New, 2. Augustine - Searched Google, AI Overview "dress brands nz": 1. RUBY, 2. Augustine Not named in any answer: Shine On, YouKnow Clothing, Assembly Label, Caroline Eve, Annah Stretton and Hyde Boutique. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand womenswear labels in September 2026? - In September 2026, Shine On overtook YouKnow Clothing and Forever New to become the leader among womenswear labels in New Zealand, with 23% of the searches. - In September 2026, Forever New gained share of searches among womenswear labels in New Zealand, from 19.2% to 20.2%. - In September 2026, Juliette Hogan lost share of searches among womenswear labels in New Zealand, from 5.2% to 4.4%. ## Month by month | Month | Forever New estimated searches | Forever New Share of Search | Forever New rank | Juliette Hogan estimated searches | Juliette Hogan Share of Search | Juliette Hogan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30.3K | 19.2% | 2 | 6.6K | 4.2% | 8 | | Nov 2025 | 36.9K | 17% | 3 | 6.6K | 3% | 8 | | Dec 2025 | 30.4K | 18.7% | 3 | 5.4K | 3.3% | 8 | | Jan 2026 | 25K | 18.8% | 2 | 5.4K | 4.1% | 8 | | Feb 2026 | 24.6K | 19% | 2 | 5.4K | 4.2% | 8 | | Mar 2026 | 25.1K | 17.2% | 3 | 5.4K | 3.7% | 8 | | Apr 2026 | 30.2K | 17.5% | 3 | 5.5K | 3.2% | 8 | | May 2026 | 30.3K | 18% | 3 | 5.4K | 3.2% | 8 | | Jun 2026 | 30K | 19.5% | 2 | 4.4K | 2.9% | 8 | | Jul 2026 | 25.4K | 15.3% | 3 | 5.4K | 3.3% | 8 | | Aug 2026 | 30.2K | 19.2% | 2 | 8.2K | 5.2% | 7 | | Sep 2026 | 30.4K | 20.2% | 2 | 6.6K | 4.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Forever New’s and Juliette Hogan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Forever New**: Measured on the search terms “forever new”, “forever new albany”, “forever new clothing”, “forever new coats”, “forever new gowns”, “forever new sale”, “forever new tops”, “forevernew” and “forevernew aus”, summed into one figure. - **Juliette Hogan**: Measured on the search terms “juliette hogan”, “juliette hogan bridal” and “juliettehogan”, summed into one figure. - [Forever New profile](/demand/nz/brands/forever-new) - [Juliette Hogan profile](/demand/nz/brands/juliette-hogan) - [All womenswear labels in New Zealand](/demand/nz/categories/nz-womenswear-labels): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Forever New or Juliette Hogan more popular in search? In September 2026, Forever New had more branded searches than Juliette Hogan among womenswear labels in New Zealand. Forever New had about 30,400 branded searches, while Juliette Hogan had 6,640. Forever New made up 20.2% of all womenswear label searches we track, and Juliette Hogan accounted for 4.4%. ## Cite this page Brandwave. "Forever New vs Juliette Hogan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/forever-new-vs-juliette-hogan This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/forever-new-vs-juliette-hogan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.