--- title: "Forest & Frolic vs Intex: Which is searched more in New Zealand?" description: "Is Forest & Frolic or Intex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/forest-and-frolic-vs-intex" publisher: "Brandwave" --- # Forest & Frolic vs Intex: Which is searched more in New Zealand? Is Forest & Frolic or Intex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Forest & Frolic and Intex - **Competitive set**: Kids play equipment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Forest & Frolic Share of Search**: 16.9% - **Intex Share of Search**: 12% ## Is Forest & Frolic or Intex more popular in search? - In September 2026, Forest & Frolic had more branded searches than Intex among kids play equipment brands in New Zealand. Forest & Frolic had about 1,000 branded searches, while Intex had 710. Forest & Frolic made up 16.9% of all kids play equipment brand searches we track, and Intex accounted for 12%. - The lead changed hands 2 times in the 12 months ending September 2026: Intex took it in November 2025, Forest & Frolic took it in February 2026. - Across the 12 months ending September 2026, Forest & Frolic’s share of searches among kids play equipment brands in New Zealand moved from 18.4% to 16.9%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Intex’s share of searches among kids play equipment brands in New Zealand moved from 11.3% to 12%, and its estimated monthly branded searches moved from 800 to 710. ## Top kids play equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Forest & Frolic was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Intex did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vuly | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Forest & Frolic | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | gobaplay | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Jumpflex | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bestway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Step2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gonge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TP Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids play equipment brands - Asked ChatGPT "Which kids play equipment brand should I buy in New Zealand?": 1. Vuly, 2. Forest & Frolic, 3. Jumpflex - Asked ChatGPT "What are the best kids play equipment brands in New Zealand?": 1. gobaplay, 2. Forest & Frolic, 3. Jumpflex - Asked ChatGPT "What's the best kids play equipment brand in New Zealand for backyard play?": 1. Vuly, 2. gobaplay, 3. Forest & Frolic, 4. Jumpflex - Searched Google, AI Overview "outdoor play equipment": 1. gobaplay - Searched Google, AI Overview "backyard play set": named none of the brands we track Not named in any answer: Little Tikes, Keter, Intex, Bestway, Step2, Plum, Gonge and TP Toys. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kids play equipment brands in September 2026? - In September 2026, Intex gained share of searches among kids play equipment brands in New Zealand, from 9.5% to 12%. - Estimated monthly branded searches for Forest & Frolic in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Month by month | Month | Forest & Frolic estimated searches | Forest & Frolic Share of Search | Forest & Frolic rank | Intex estimated searches | Intex Share of Search | Intex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 18.4% | 2 | 800 | 11.3% | 4 | | Nov 2025 | 1.6K | 14.1% | 5 | 1.8K | 15.7% | 3 | | Dec 2025 | 1.3K | 13.6% | 4 | 1.7K | 17.7% | 2 | | Jan 2026 | 720 | 12.7% | 5 | 910 | 16.1% | 2 | | Feb 2026 | 480 | 12.3% | 5 | 470 | 12% | 6 | | Mar 2026 | 590 | 14.6% | 3 | 460 | 11.4% | 5 | | Apr 2026 | 590 | 15.1% | 3 | 320 | 8.2% | 6 | | May 2026 | 590 | 16% | 3 | 370 | 10.1% | 5 | | Jun 2026 | 480 | 13.6% | 3 | 400 | 11.3% | 5 | | Jul 2026 | 720 | 18% | 3 | 400 | 10% | 5 | | Aug 2026 | 720 | 17.1% | 3 | 400 | 9.5% | 5 | | Sep 2026 | 1K | 16.9% | 3 | 710 | 12% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Forest & Frolic’s and Intex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Forest & Frolic**: Measured on the search term “forest and frolic”. - **Intex**: Measured on the search terms “intex” and “intex pool”, summed into one figure. - [Forest & Frolic profile](/demand/nz/brands/forest-and-frolic) - [Intex profile](/demand/nz/brands/intex) - [All kids play equipment brands in New Zealand](/demand/nz/categories/nz-kids-play-equipment-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Forest & Frolic or Intex more popular in search? In September 2026, Forest & Frolic had more branded searches than Intex among kids play equipment brands in New Zealand. Forest & Frolic had about 1,000 branded searches, while Intex had 710. Forest & Frolic made up 16.9% of all kids play equipment brand searches we track, and Intex accounted for 12%. ## Cite this page Brandwave. "Forest & Frolic vs Intex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/forest-and-frolic-vs-intex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/forest-and-frolic-vs-intex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.