---
title: "Ford vs Tesla: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ford or Tesla? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ford-vs-tesla"
publisher: "Brandwave"
---

# Ford vs Tesla: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ford or Tesla? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ford and Tesla
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ford Share of Search**: 4.2%
- **Tesla Share of Search**: 3.5%

## Which is more popular in search, Ford or Tesla?

- In August 2026, Ford had more branded searches than Tesla among car brands in New Zealand. Ford was estimated to have 52.4K branded searches compared to Tesla’s 43.9K, and held a 4.2% Share of Search versus Tesla’s 3.5%.
- The lead changed hands 2 times in the 11 months ending August 2026: Tesla took it in March 2026, Ford took it in May 2026.
- Across the 11 months ending August 2026, Ford’s estimated Share of Search among car brands in New Zealand moved from 4.5% to 4.2%, and its estimated monthly branded searches moved from 56.1K to 52.4K.
- Across the 11 months ending August 2026, Tesla’s estimated Share of Search among car brands in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 42K to 43.9K.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, Tesla rose from 8th to 7th among car brands in New Zealand.
- In August 2026, Ford fell from 3rd to 4th among car brands in New Zealand.

## Month by month

| Month | Ford estimated searches | Ford Share of Search | Ford rank | Tesla estimated searches | Tesla Share of Search | Tesla rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 56.1K | 4.5% | 3 | 42K | 3.4% | 8 |
| Nov 2025 | 59.4K | 5% | 2 | 37.3K | 3.1% | 9 |
| Dec 2025 | 50.7K | 4.5% | 3 | 34.1K | 3% | 10 |
| Jan 2026 | 63.4K | 4.9% | 3 | 41K | 3.1% | 10 |
| Feb 2026 | 51.9K | 4.3% | 4 | 34.1K | 2.8% | 13 |
| Mar 2026 | 55.2K | 3.7% | 7 | 73.4K | 5% | 3 |
| Apr 2026 | 49.1K | 3.7% | 5 | 62.1K | 4.7% | 3 |
| May 2026 | 51.2K | 3.9% | 5 | 48K | 3.7% | 6 |
| Jun 2026 | 49.8K | 4.2% | 4 | 44.6K | 3.7% | 7 |
| Jul 2026 | 50.9K | 4.4% | 3 | 40.9K | 3.5% | 8 |
| Aug 2026 | 52.4K | 4.2% | 4 | 43.9K | 3.5% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ford’s and Tesla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ford**: Measured on the search terms “ford”, “ford car”, “ford cars”, “ford escape”, “ford everest”, “ford focus”, “ford mustang”, “ford new zealand”, “ford nz”, “ford puma”, “ford ranger”, “ford raptor”, “ford transit” and “mustang”, summed into one figure.
- **Tesla**: Measured on the search terms “cybertruck”, “tesla”, “tesla car”, “tesla cars”, “tesla cybertruck”, “tesla model 3”, “tesla model s”, “tesla model x”, “tesla model y”, “tesla new zealand” and “tesla nz”, summed into one figure.

- [Ford profile](/demand/nz/brands/ford)
- [Tesla profile](/demand/nz/brands/tesla)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ford or Tesla?

In August 2026, Ford had more branded searches than Tesla among car brands in New Zealand. Ford was estimated to have 52.4K branded searches compared to Tesla’s 43.9K, and held a 4.2% Share of Search versus Tesla’s 3.5%.

## Cite this page

Brandwave. "Ford vs Tesla: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ford-vs-tesla

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ford-vs-tesla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.