---
title: "Ford vs Morgan: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ford or Morgan? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ford-vs-morgan"
publisher: "Brandwave"
---

# Ford vs Morgan: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ford or Morgan? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ford and Morgan
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ford Share of Search**: 4.2%
- **Morgan Share of Search**: 0.05%

## Which is more popular in search, Ford or Morgan?

- In August 2026, Ford had more branded searches than Morgan among car brands in New Zealand. Ford was estimated to have 52.4K branded searches compared to Morgan’s 570, and held a 4.2% Share of Search versus Morgan’s 0.05%.
- Ford was ahead of Morgan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ford’s estimated Share of Search among car brands in New Zealand moved from 4.5% to 4.2%, and its estimated monthly branded searches moved from 56.1K to 52.4K.
- Across the 11 months ending August 2026, Morgan’s estimated Share of Search among car brands in New Zealand held steady at 0.05%, and its estimated monthly branded searches moved from 640 to 570.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, Ford fell from 3rd to 4th among car brands in New Zealand.
- In August 2026, Morgan fell from 74th to 75th among car brands in New Zealand.

## Month by month

| Month | Ford estimated searches | Ford Share of Search | Ford rank | Morgan estimated searches | Morgan Share of Search | Morgan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 56.1K | 4.5% | 3 | 640 | 0.05% | 75 |
| Nov 2025 | 59.4K | 5% | 2 | 670 | 0.06% | 75 |
| Dec 2025 | 50.7K | 4.5% | 3 | 690 | 0.06% | 74 |
| Jan 2026 | 63.4K | 4.9% | 3 | 550 | 0.04% | 79 |
| Feb 2026 | 51.9K | 4.3% | 4 | 690 | 0.06% | 74 |
| Mar 2026 | 55.2K | 3.7% | 7 | 540 | 0.04% | 77 |
| Apr 2026 | 49.1K | 3.7% | 5 | 660 | 0.05% | 74 |
| May 2026 | 51.2K | 3.9% | 5 | 580 | 0.04% | 78 |
| Jun 2026 | 49.8K | 4.2% | 4 | 540 | 0.05% | 76 |
| Jul 2026 | 50.9K | 4.4% | 3 | 710 | 0.06% | 74 |
| Aug 2026 | 52.4K | 4.2% | 4 | 570 | 0.05% | 75 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ford’s and Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ford**: Measured on the search terms “ford”, “ford car”, “ford cars”, “ford escape”, “ford everest”, “ford focus”, “ford mustang”, “ford new zealand”, “ford nz”, “ford puma”, “ford ranger”, “ford raptor”, “ford transit” and “mustang”, summed into one figure.
- **Morgan**: Measured on the search terms “morgan 3 wheeler”, “morgan car”, “morgan cars” and “morgan super 3”, summed into one figure.

- [Ford profile](/demand/nz/brands/ford)
- [Morgan profile](/demand/nz/brands/morgan)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ford or Morgan?

In August 2026, Ford had more branded searches than Morgan among car brands in New Zealand. Ford was estimated to have 52.4K branded searches compared to Morgan’s 570, and held a 4.2% Share of Search versus Morgan’s 0.05%.

## Cite this page

Brandwave. "Ford vs Morgan: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ford-vs-morgan

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ford-vs-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.