--- title: "Ford Simpson Ltd vs Solve Chartered Accountants: Which is searched more in New Zealand?" description: "Is Ford Simpson Ltd or Solve Chartered Accountants more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ford-simpson-ltd-vs-solve-chartered-accountants" publisher: "Brandwave" --- # Ford Simpson Ltd vs Solve Chartered Accountants: Which is searched more in New Zealand? Is Ford Simpson Ltd or Solve Chartered Accountants more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ford Simpson Ltd and Solve Chartered Accountants - **Competitive set**: Timaru accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ford Simpson Ltd Share of Search**: 8.6% - **Solve Chartered Accountants Share of Search**: 20% ## Is Ford Simpson Ltd or Solve Chartered Accountants more popular in search? - In September 2026, Solve Chartered Accountants had more branded searches than Ford Simpson Ltd among Timaru accounting firms in New Zealand. Solve Chartered Accountants had about 70 branded searches, while Ford Simpson Ltd had 30. Solve Chartered Accountants made up 20% of all Timaru accounting firm searches we track, and Ford Simpson Ltd accounted for 8.6%. - The lead changed hands once in the 12 months ending September 2026: Solve Chartered Accountants took it in November 2025. - Across the 12 months ending September 2026, Ford Simpson Ltd’s share of searches among Timaru accounting firms in New Zealand moved from 13.9% to 8.6%, and its estimated monthly branded searches moved from 50 to 30. - Across the 12 months ending September 2026, Solve Chartered Accountants’ share of searches among Timaru accounting firms in New Zealand moved from 11.1% to 20%, and its estimated monthly branded searches moved from 40 to 70. ## Top Timaru accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, both Ford Simpson Ltd and Solve Chartered Accountants showed up in all three answers. Ford Simpson Ltd was listed before Solve Chartered Accountants in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Ford Simpson Ltd | 1st | 3 of 3 | 3 of 3 | | Martin Wakefield | 2nd | 2 of 3 | 2 of 3 | | Sidekick | 3rd | 2 of 3 | 2 of 3 | | HC Partners LP | 4th | 2 of 3 | 2 of 3 | | Solve Chartered Accountants | 5th | 3 of 3 | 3 of 3 | | Foundry56 | Not ranked | 0 of 3 | 0 of 3 | | KPMG | Not ranked | 0 of 3 | 0 of 3 | | Lawson Accounting | Not ranked | 0 of 3 | 0 of 3 | | Tax Link | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Timaru accounting firms - Asked ChatGPT "Which accounting firm should I hire in Timaru, New Zealand?": 1. Martin Wakefield, 2. Ford Simpson Ltd, 3. HC Partners LP, 4. Solve Chartered Accountants - Asked ChatGPT "What are the best accounting firms in Timaru, New Zealand?": 1. Martin Wakefield, 2. Ford Simpson Ltd, 3. HC Partners LP, 4. Solve Chartered Accountants, 5. Sidekick - Asked ChatGPT "What's the best accounting firm in Timaru, New Zealand for a small business?": 1. Sidekick, 2. Ford Simpson Ltd, 3. Solve Chartered Accountants Not named in any answer: Foundry56, KPMG, Lawson Accounting and Tax Link. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Timaru accounting firms in September 2026? - In September 2026, Martin Wakefield overtook Solve Chartered Accountants to become the leader among Timaru accounting firms in New Zealand, with 20% of the searches. - In September 2026, Ford Simpson Ltd gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%. - In September 2026, Solve Chartered Accountants lost share of searches among Timaru accounting firms in New Zealand, from 20.5% to 20%. ## Month by month | Month | Ford Simpson Ltd estimated searches | Ford Simpson Ltd Share of Search | Ford Simpson Ltd rank | Solve Chartered Accountants estimated searches | Solve Chartered Accountants Share of Search | Solve Chartered Accountants rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 13.9% | 4 | 40 | 11.1% | 5 | | Nov 2025 | 50 | 13.5% | 4 | 60 | 16.2% | 3 | | Dec 2025 | 30 | 10.3% | 4 | 30 | 10.3% | 5 | | Jan 2026 | 30 | 10.3% | 4 | 50 | 17.2% | 3 | | Feb 2026 | 30 | 9.1% | 5 | 40 | 12.1% | 4 | | Mar 2026 | 50 | 12.2% | 4 | 80 | 19.5% | 2 | | Apr 2026 | 40 | 12.5% | 2 | 60 | 18.8% | 1 | | May 2026 | 30 | 9.1% | 5 | 70 | 21.2% | 1 | | Jun 2026 | 30 | 8.6% | 5 | 60 | 17.1% | 2 | | Jul 2026 | 30 | 8.3% | 5 | 70 | 19.4% | 2 | | Aug 2026 | 30 | 7.7% | 5 | 80 | 20.5% | 1 | | Sep 2026 | 30 | 8.6% | 5 | 70 | 20% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ford Simpson Ltd’s and Solve Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ford Simpson Ltd**: Measured on the search terms “ford simpson” and “ford simpson timaru”, summed into one figure. - **Solve Chartered Accountants**: Measured on the search terms “solve accounting”, “solve chartered accountants”, “solve chartered accountants timaru” and “solveca”, summed into one figure. - [Ford Simpson Ltd profile](/demand/nz/brands/ford-simpson-ltd) - [Solve Chartered Accountants profile](/demand/nz/brands/solve-chartered-accountants) - [All Timaru accounting firms in New Zealand](/demand/nz/locations/timaru/accounting-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ford Simpson Ltd or Solve Chartered Accountants more popular in search? In September 2026, Solve Chartered Accountants had more branded searches than Ford Simpson Ltd among Timaru accounting firms in New Zealand. Solve Chartered Accountants had about 70 branded searches, while Ford Simpson Ltd had 30. Solve Chartered Accountants made up 20% of all Timaru accounting firm searches we track, and Ford Simpson Ltd accounted for 8.6%. ## Cite this page Brandwave. "Ford Simpson Ltd vs Solve Chartered Accountants: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ford-simpson-ltd-vs-solve-chartered-accountants This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ford-simpson-ltd-vs-solve-chartered-accountants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.