--- title: "Ford Simpson Ltd vs HC Partners LP: Which is searched more in New Zealand?" description: "Is Ford Simpson Ltd or HC Partners LP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ford-simpson-ltd-vs-hc-partners-lp" publisher: "Brandwave" --- # Ford Simpson Ltd vs HC Partners LP: Which is searched more in New Zealand? Is Ford Simpson Ltd or HC Partners LP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ford Simpson Ltd and HC Partners LP - **Competitive set**: Timaru accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ford Simpson Ltd Share of Search**: 8.6% - **HC Partners LP Share of Search**: 2.9% ## Is Ford Simpson Ltd or HC Partners LP more popular in search? - In September 2026, Ford Simpson Ltd had more branded searches than HC Partners LP among Timaru accounting firms in New Zealand. Ford Simpson Ltd had about 30 branded searches, while HC Partners LP had 10. Ford Simpson Ltd made up 8.6% of all Timaru accounting firm searches we track, and HC Partners LP accounted for 2.9%. - Ford Simpson Ltd was ahead of HC Partners LP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ford Simpson Ltd’s share of searches among Timaru accounting firms in New Zealand moved from 13.9% to 8.6%, and its estimated monthly branded searches moved from 50 to 30. - Across the 12 months ending September 2026, HC Partners LP’s share of searches among Timaru accounting firms in New Zealand moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 10. ## Top Timaru accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Ford Simpson Ltd appeared in all three answers. HC Partners LP was mentioned in two out of three: in two of the three ChatGPT answers. Ford Simpson Ltd was listed before HC Partners LP in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Ford Simpson Ltd | 1st | 3 of 3 | 3 of 3 | | Martin Wakefield | 2nd | 2 of 3 | 2 of 3 | | Sidekick | 3rd | 2 of 3 | 2 of 3 | | HC Partners LP | 4th | 2 of 3 | 2 of 3 | | Solve Chartered Accountants | 5th | 3 of 3 | 3 of 3 | | Foundry56 | Not ranked | 0 of 3 | 0 of 3 | | KPMG | Not ranked | 0 of 3 | 0 of 3 | | Lawson Accounting | Not ranked | 0 of 3 | 0 of 3 | | Tax Link | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Timaru accounting firms - Asked ChatGPT "Which accounting firm should I hire in Timaru, New Zealand?": 1. Martin Wakefield, 2. Ford Simpson Ltd, 3. HC Partners LP, 4. Solve Chartered Accountants - Asked ChatGPT "What are the best accounting firms in Timaru, New Zealand?": 1. Martin Wakefield, 2. Ford Simpson Ltd, 3. HC Partners LP, 4. Solve Chartered Accountants, 5. Sidekick - Asked ChatGPT "What's the best accounting firm in Timaru, New Zealand for a small business?": 1. Sidekick, 2. Ford Simpson Ltd, 3. Solve Chartered Accountants Not named in any answer: Foundry56, KPMG, Lawson Accounting and Tax Link. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Timaru accounting firms in September 2026? - In September 2026, Ford Simpson Ltd gained share of searches among Timaru accounting firms in New Zealand, from 7.7% to 8.6%. ## Month by month | Month | Ford Simpson Ltd estimated searches | Ford Simpson Ltd Share of Search | Ford Simpson Ltd rank | HC Partners LP estimated searches | HC Partners LP Share of Search | HC Partners LP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 13.9% | 4 | 10 | 2.8% | 8 | | Nov 2025 | 50 | 13.5% | 4 | 10 | 2.7% | 9 | | Dec 2025 | 30 | 10.3% | 4 | 10 | 3.4% | 9 | | Jan 2026 | 30 | 10.3% | 4 | 10 | 3.4% | 9 | | Feb 2026 | 30 | 9.1% | 5 | 10 | 3% | 9 | | Mar 2026 | 50 | 12.2% | 4 | 10 | 2.4% | 9 | | Apr 2026 | 40 | 12.5% | 2 | 10 | 3.1% | 9 | | May 2026 | 30 | 9.1% | 5 | 10 | 3% | 9 | | Jun 2026 | 30 | 8.6% | 5 | 10 | 2.9% | 9 | | Jul 2026 | 30 | 8.3% | 5 | 10 | 2.8% | 9 | | Aug 2026 | 30 | 7.7% | 5 | 10 | 2.6% | 9 | | Sep 2026 | 30 | 8.6% | 5 | 10 | 2.9% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Ford Simpson Ltd’s and HC Partners LP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ford Simpson Ltd**: Measured on the search terms “ford simpson” and “ford simpson timaru”, summed into one figure. - **HC Partners LP**: Measured on the search term “hc partners lp”. - [Ford Simpson Ltd profile](/demand/nz/brands/ford-simpson-ltd) - [HC Partners LP profile](/demand/nz/brands/hc-partners-lp) - [All Timaru accounting firms in New Zealand](/demand/nz/locations/timaru/accounting-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ford Simpson Ltd or HC Partners LP more popular in search? In September 2026, Ford Simpson Ltd had more branded searches than HC Partners LP among Timaru accounting firms in New Zealand. Ford Simpson Ltd had about 30 branded searches, while HC Partners LP had 10. Ford Simpson Ltd made up 8.6% of all Timaru accounting firm searches we track, and HC Partners LP accounted for 2.9%. ## Cite this page Brandwave. "Ford Simpson Ltd vs HC Partners LP: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ford-simpson-ltd-vs-hc-partners-lp This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ford-simpson-ltd-vs-hc-partners-lp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.