--- title: "Footprint vs Perpetual Guardian: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Footprint or Perpetual Guardian? Compare estimated monthly branded-search demand and Share of Search inside the Will and estate services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/footprint-vs-perpetual-guardian" publisher: "Brandwave" --- # Footprint vs Perpetual Guardian: Which is more popular by branded search in New Zealand? Which is more popular in search, Footprint or Perpetual Guardian? Compare estimated monthly branded-search demand and Share of Search inside the Will and estate services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Footprint and Perpetual Guardian - **Competitive set**: Will and estate services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Footprint Share of Search**: 4.2% - **Perpetual Guardian Share of Search**: 25.5% ## Which is more popular in search, Footprint or Perpetual Guardian? - In August 2026, Perpetual Guardian had more branded searches than Footprint among will and estate services in New Zealand. Perpetual Guardian was estimated to have 2.7K branded searches compared to Footprint’s 440, and held a 25.5% Share of Search versus Footprint’s 4.2%. - Perpetual Guardian was ahead of Footprint in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Footprint’s estimated Share of Search among will and estate services in New Zealand moved from 1.1% to 4.2%, and its estimated monthly branded searches moved from 310 to 440. - Across the 11 months ending August 2026, Perpetual Guardian’s estimated Share of Search among will and estate services in New Zealand moved from 9.9% to 25.5%, and its estimated monthly branded searches held steady at 2.7K. ## How did search popularity change for New Zealand will and estate services in August 2026? - In August 2026, Perpetual Guardian lost estimated Share of Search among will and estate services in New Zealand, from 28% to 25.5%. - Estimated monthly branded searches for Footprint in New Zealand rose 41.9% over 11 measured months, from 310 to 440 in August 2026. ## Month by month | Month | Footprint estimated searches | Footprint Share of Search | Footprint rank | Perpetual Guardian estimated searches | Perpetual Guardian Share of Search | Perpetual Guardian rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 310 | 1.1% | 3 | 2.7K | 9.9% | 2 | | Nov 2025 | 300 | 2.9% | 3 | 2.6K | 25.7% | 2 | | Dec 2025 | 150 | 1.9% | 3 | 1.8K | 22.3% | 2 | | Jan 2026 | 310 | 3.6% | 3 | 2.1K | 24.5% | 2 | | Feb 2026 | 330 | 3.2% | 3 | 2.6K | 26.1% | 2 | | Mar 2026 | 390 | 3.7% | 3 | 2.7K | 25.5% | 2 | | Apr 2026 | 310 | 2.5% | 3 | 2.1K | 17.1% | 2 | | May 2026 | 310 | 3.6% | 3 | 2.2K | 25.3% | 2 | | Jun 2026 | 330 | 3.8% | 3 | 2.2K | 25.2% | 2 | | Jul 2026 | 430 | 4.5% | 3 | 2.6K | 28% | 2 | | Aug 2026 | 440 | 4.2% | 3 | 2.7K | 25.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Footprint’s and Perpetual Guardian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Footprint**: Measured on the search terms “footprint trust”, “footprint will” and “myfootprint”, summed into one figure. - **Perpetual Guardian**: Measured on the search terms “perpetual guardian”, “perpetual guardian grants”, “perpetual guardian near me”, “perpetual guardian new zealand”, “perpetual guardian nz”, “perpetual guardian trust”, “perpetual guardian will”, “perpetual guardian wills” and “perpetualguardian”, summed into one figure. - [Footprint profile](/demand/nz/brands/footprint) - [Perpetual Guardian profile](/demand/nz/brands/perpetual-guardian) - [All will and estate services in New Zealand](/demand/nz/categories/nz-will-and-estate-services): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Footprint or Perpetual Guardian? In August 2026, Perpetual Guardian had more branded searches than Footprint among will and estate services in New Zealand. Perpetual Guardian was estimated to have 2.7K branded searches compared to Footprint’s 440, and held a 25.5% Share of Search versus Footprint’s 4.2%. ## Cite this page Brandwave. "Footprint vs Perpetual Guardian: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/footprint-vs-perpetual-guardian This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/footprint-vs-perpetual-guardian. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.