--- title: "Footlogics vs Spenco: Which is more popular in New Zealand?" description: "Is Footlogics or Spenco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoe insole brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/footlogics-vs-spenco" publisher: "Brandwave" --- # Footlogics vs Spenco: Which is more popular in New Zealand? Is Footlogics or Spenco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoe insole brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Footlogics and Spenco - **Competitive set**: Shoe insole brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Footlogics Share of Search**: 5.6% - **Spenco Share of Search**: 7.9% ## Is Footlogics or Spenco more popular in search? - In October 2026, Spenco had more branded searches than Footlogics among shoe insole brands in New Zealand. Spenco had about 70 branded searches, while Footlogics had 50. Spenco made up 7.9% of all shoe insole brand searches we track, and Footlogics accounted for 5.6%. - Spenco was ahead of Footlogics in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Footlogics’ share of searches among shoe insole brands in New Zealand moved from 3.1% to 5.6%, and its estimated monthly branded searches moved from 30 to 50. - Across the 12 months ending October 2026, Spenco’s share of searches among shoe insole brands in New Zealand moved from 8.2% to 7.9%, and its estimated monthly branded searches moved from 80 to 70. ## Top shoe insole brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Footlogics was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Spenco did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Formthotics | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Scholl | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Footlogics | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Superfeet | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Spenco | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about shoe insole brands - Asked ChatGPT "Which shoe insole brand should I buy in New Zealand?": 1. Footlogics, 2. Scholl, 3. Superfeet - Asked ChatGPT "What are the best shoe insole brands in New Zealand?": 1. Formthotics, 2. Footlogics, 3. Superfeet, 4. Scholl - Asked ChatGPT "What's the best shoe insole brand in New Zealand for all day comfort?": 1. Formthotics, 2. Superfeet, 3. Scholl - Searched Google, AI Overview "shoe insoles nz": 1. Scholl, 2. Formthotics Not named in any answer: Spenco. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shoe insole brands in October 2026? - In October 2026, Spenco gained share of searches among shoe insole brands in New Zealand, from 5.3% to 7.9%. - In October 2026, Footlogics gained share of searches among shoe insole brands in New Zealand, from 4.2% to 5.6%. ## How has branded search for Footlogics and Spenco changed in New Zealand over the last 12 months? | Month | Footlogics estimated searches | Footlogics Share of Search | Footlogics rank | Spenco estimated searches | Spenco Share of Search | Spenco rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 3.1% | 5 | 80 | 8.2% | 4 | | Dec 2025 | 50 | 6.8% | 5 | 60 | 8.1% | 4 | | Jan 2026 | 50 | 5.7% | 5 | 60 | 6.8% | 4 | | Feb 2026 | 50 | 5.2% | 4 | 50 | 5.2% | 5 | | Mar 2026 | 50 | 4.8% | 5 | 60 | 5.8% | 4 | | Apr 2026 | 40 | 3.4% | 5 | 50 | 4.3% | 4 | | May 2026 | 30 | 2.5% | 5 | 50 | 4.2% | 4 | | Jun 2026 | 30 | 2.3% | 5 | 60 | 4.7% | 4 | | Jul 2026 | 30 | 2.9% | 5 | 50 | 4.9% | 4 | | Aug 2026 | 30 | 3.4% | 5 | 60 | 6.7% | 4 | | Sep 2026 | 40 | 4.2% | 5 | 50 | 5.3% | 4 | | Oct 2026 | 50 | 5.6% | 5 | 70 | 7.9% | 4 | ## How are Footlogics’ and Spenco’s branded searches counted? Brandwave collects information about searches that people make online using Footlogics’ and Spenco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Footlogics**: Measured on the search term “footlogics”. - **Spenco**: Measured on the search terms “spenco” and “spenco insoles”, summed into one figure. - [Footlogics profile](/demand/nz/brands/footlogics) - [Spenco profile](/demand/nz/brands/spenco) - [All shoe insole brands in New Zealand](/demand/nz/categories/nz-shoe-insole-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Footlogics or Spenco more popular in search? In October 2026, Spenco had more branded searches than Footlogics among shoe insole brands in New Zealand. Spenco had about 70 branded searches, while Footlogics had 50. Spenco made up 7.9% of all shoe insole brand searches we track, and Footlogics accounted for 5.6%. ## Cite this page Brandwave. "Footlogics vs Spenco: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/footlogics-vs-spenco This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/footlogics-vs-spenco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.