--- title: "Foot Locker vs Platypus: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Foot Locker or Platypus? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/foot-locker-vs-platypus" publisher: "Brandwave" --- # Foot Locker vs Platypus: Which is more popular by branded search in New Zealand? Which is more popular in search, Foot Locker or Platypus? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Foot Locker and Platypus - **Competitive set**: Footwear retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Foot Locker Share of Search**: 30.2% - **Platypus Share of Search**: 15.2% ## Which is more popular in search, Foot Locker or Platypus? - In August 2026, Foot Locker had more branded searches than Platypus among footwear retailers in New Zealand. Foot Locker was estimated to have 70.9K branded searches compared to Platypus’ 35.6K, and held a 30.2% Share of Search versus Platypus’ 15.2%. - Foot Locker was ahead of Platypus in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Foot Locker’s estimated Share of Search among footwear retailers in New Zealand moved from 32.1% to 30.2%, and its estimated monthly branded searches moved from 88.3K to 70.9K. - Across the 11 months ending August 2026, Platypus’ estimated Share of Search among footwear retailers in New Zealand moved from 13.6% to 15.2%, and its estimated monthly branded searches moved from 37.5K to 35.6K. ## How did search popularity change for New Zealand footwear retailers in August 2026? - In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%. - In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%. ## Month by month | Month | Foot Locker estimated searches | Foot Locker Share of Search | Foot Locker rank | Platypus estimated searches | Platypus Share of Search | Platypus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 88.3K | 32.1% | 2 | 37.5K | 13.6% | 3 | | Nov 2025 | 140K | 36.7% | 1 | 58.3K | 15.3% | 3 | | Dec 2025 | 110K | 32% | 2 | 58.6K | 17% | 3 | | Jan 2026 | 73.1K | 25.6% | 2 | 37.5K | 13.2% | 3 | | Feb 2026 | 60.3K | 27.3% | 2 | 30.4K | 13.8% | 3 | | Mar 2026 | 73.3K | 28.8% | 2 | 35.5K | 13.9% | 3 | | Apr 2026 | 74.2K | 27.6% | 2 | 43.4K | 16.1% | 3 | | May 2026 | 86.2K | 31.7% | 2 | 35.9K | 13.2% | 3 | | Jun 2026 | 85.5K | 32.7% | 2 | 35.8K | 13.7% | 3 | | Jul 2026 | 70.7K | 28.4% | 2 | 35.6K | 14.3% | 3 | | Aug 2026 | 70.9K | 30.2% | 2 | 35.6K | 15.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Foot Locker’s and Platypus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Foot Locker**: Measured on the search terms “foot locker”, “foot locker basketball shoes”, “foot locker boots”, “foot locker lambton quay”, “foot locker near me”, “foot locker northland”, “foot locker nz”, “foot locker online”, “foot locker sale”, “foot locker shoes”, “foot locker sylvia park”, “foot locker tn”, “foot locker wellington”, “foot locker westfield”, “foot locker westgate”, “footlocker”, “footlocker boots”, “footlocker co nz”, “footlocker near me”, “footlocker nz”, “footlocker queen street”, “footlocker queensgate”, “footlocker sale”, “footlocker shoes”, “footlocker sylvia”, “footlocker us”, “footlocker voucher”, “sylvia park footlocker” and “the foot locker”, summed into one figure. - **Platypus**: Measured on the search terms “doc martens platypus shoes”, “platypus boots”, “platypus mens sneakers”, “platypus nz”, “platypus sale”, “platypus shoes”, “platypus shoes botany”, “platypus shoes location”, “platypus shoes near me”, “platypus shoes northland”, “platypus shoes queensgate”, “platypus shoes sale”, “platypus shoes st lukes”, “platypus shoes sylvia park”, “platypus shoes the base”, “platypus shoes voucher”, “platypus shoes westgate”, “platypus womens shoes” and “womens platypus shoes”, summed into one figure. - [Foot Locker profile](/demand/nz/brands/foot-locker) - [Platypus profile](/demand/nz/brands/platypus) - [All footwear retailers in New Zealand](/demand/nz/categories/nz-footwear-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Foot Locker or Platypus? In August 2026, Foot Locker had more branded searches than Platypus among footwear retailers in New Zealand. Foot Locker was estimated to have 70.9K branded searches compared to Platypus’ 35.6K, and held a 30.2% Share of Search versus Platypus’ 15.2%. ## Cite this page Brandwave. "Foot Locker vs Platypus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/foot-locker-vs-platypus This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/foot-locker-vs-platypus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.