--- title: "Food in a Minute vs taste.com.au: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Food in a Minute or taste.com.au? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/food-in-a-minute-vs-taste-com-au" publisher: "Brandwave" --- # Food in a Minute vs taste.com.au: Which is more popular by branded search in New Zealand? Which is more popular in search, Food in a Minute or taste.com.au? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Food in a Minute and taste.com.au - **Competitive set**: Recipe websites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Food in a Minute Share of Search**: 1.9% - **taste.com.au Share of Search**: 2.2% ## Which is more popular in search, Food in a Minute or taste.com.au? - In August 2026, taste.com.au had more branded searches than Food in a Minute among recipe websites in New Zealand. taste.com.au was estimated to have 680 branded searches compared to Food in a Minute’s 600, and held a 2.2% Share of Search versus Food in a Minute’s 1.9%. - The lead changed hands 3 times in the 11 months ending August 2026: taste.com.au took it in December 2025, Food in a Minute took it in March 2026, taste.com.au took it in August 2026. - Across the 11 months ending August 2026, Food in a Minute’s estimated Share of Search among recipe websites in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 760 to 600. - Across the 11 months ending August 2026, taste.com.au’s estimated Share of Search among recipe websites in New Zealand moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 670 to 680. ## How did search popularity change for New Zealand recipe websites in August 2026? - In August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand. - In August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand. ## Month by month | Month | Food in a Minute estimated searches | Food in a Minute Share of Search | Food in a Minute rank | taste.com.au estimated searches | taste.com.au Share of Search | taste.com.au rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 760 | 2.1% | 5 | 670 | 1.9% | 6 | | Nov 2025 | 740 | 2.5% | 5 | 690 | 2.3% | 6 | | Dec 2025 | 850 | 2.5% | 6 | 990 | 2.9% | 4 | | Jan 2026 | 710 | 2.6% | 5 | 770 | 2.9% | 4 | | Feb 2026 | 640 | 2.5% | 6 | 680 | 2.6% | 4 | | Mar 2026 | 710 | 2.6% | 5 | 640 | 2.4% | 6 | | Apr 2026 | 770 | 2.5% | 5 | 560 | 1.8% | 6 | | May 2026 | 600 | 1.9% | 5 | 530 | 1.7% | 6 | | Jun 2026 | 680 | 2.2% | 5 | 640 | 2.1% | 6 | | Jul 2026 | 650 | 2.1% | 5 | 640 | 2.1% | 6 | | Aug 2026 | 600 | 1.9% | 6 | 680 | 2.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Food in a Minute’s and taste.com.au’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Food in a Minute**: Measured on the search terms “food in a minute”, “food in a minute dinner ideas”, “food in a minute near me”, “food in a minute nz”, “food in a minute recipe”, “foodinaminute”, “foodinaminute co nz”, “foodinaminute nz” and “foodinaminute recipe”, summed into one figure. - **taste.com.au**: Measured on the search terms “taste com au”, “taste com au recipe”, “taste recipes” and “tastecomau”, summed into one figure. - [Food in a Minute profile](/demand/nz/brands/food-in-a-minute) - [taste.com.au profile](/demand/nz/brands/taste-com-au) - [All recipe websites in New Zealand](/demand/nz/categories/nz-recipe-websites): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Food in a Minute or taste.com.au? In August 2026, taste.com.au had more branded searches than Food in a Minute among recipe websites in New Zealand. taste.com.au was estimated to have 680 branded searches compared to Food in a Minute’s 600, and held a 2.2% Share of Search versus Food in a Minute’s 1.9%. ## Cite this page Brandwave. "Food in a Minute vs taste.com.au: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/food-in-a-minute-vs-taste-com-au This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/food-in-a-minute-vs-taste-com-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.