--- title: "Food in a Minute vs Nadia Lim: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Food in a Minute or Nadia Lim? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/food-in-a-minute-vs-nadia-lim" publisher: "Brandwave" --- # Food in a Minute vs Nadia Lim: Which is more popular by branded search in New Zealand? Which is more popular in search, Food in a Minute or Nadia Lim? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Food in a Minute and Nadia Lim - **Competitive set**: Recipe websites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Food in a Minute Share of Search**: 1.9% - **Nadia Lim Share of Search**: 12.8% ## Which is more popular in search, Food in a Minute or Nadia Lim? - In August 2026, Nadia Lim had more branded searches than Food in a Minute among recipe websites in New Zealand. Nadia Lim was estimated to have 4K branded searches compared to Food in a Minute’s 600, and held a 12.8% Share of Search versus Food in a Minute’s 1.9%. - Nadia Lim was ahead of Food in a Minute in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Food in a Minute’s estimated Share of Search among recipe websites in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 760 to 600. - Across the 11 months ending August 2026, Nadia Lim’s estimated Share of Search among recipe websites in New Zealand moved from 35.4% to 12.8%, and its estimated monthly branded searches moved from 12.5K to 4K. ## How did search popularity change for New Zealand recipe websites in August 2026? - In August 2026, Food in a Minute fell from 5th to 6th among recipe websites in New Zealand. - Estimated monthly branded searches for Nadia Lim in New Zealand fell 67.8% over 11 measured months, from 12.5K to 4K in August 2026. ## Month by month | Month | Food in a Minute estimated searches | Food in a Minute Share of Search | Food in a Minute rank | Nadia Lim estimated searches | Nadia Lim Share of Search | Nadia Lim rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 760 | 2.1% | 5 | 12.5K | 35.4% | 2 | | Nov 2025 | 740 | 2.5% | 5 | 6.4K | 21.6% | 2 | | Dec 2025 | 850 | 2.5% | 6 | 5.3K | 15.8% | 2 | | Jan 2026 | 710 | 2.6% | 5 | 3.8K | 14% | 2 | | Feb 2026 | 640 | 2.5% | 6 | 3.3K | 12.8% | 2 | | Mar 2026 | 710 | 2.6% | 5 | 4K | 14.8% | 2 | | Apr 2026 | 770 | 2.5% | 5 | 4K | 12.9% | 2 | | May 2026 | 600 | 1.9% | 5 | 4.8K | 15.1% | 2 | | Jun 2026 | 680 | 2.2% | 5 | 4K | 12.7% | 2 | | Jul 2026 | 650 | 2.1% | 5 | 3.9K | 12.5% | 2 | | Aug 2026 | 600 | 1.9% | 6 | 4K | 12.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Food in a Minute’s and Nadia Lim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Food in a Minute**: Measured on the search terms “food in a minute”, “food in a minute dinner ideas”, “food in a minute near me”, “food in a minute nz”, “food in a minute recipe”, “foodinaminute”, “foodinaminute co nz”, “foodinaminute nz” and “foodinaminute recipe”, summed into one figure. - **Nadia Lim**: Measured on the search terms “nadia lim”, “nadia lim christmas”, “nadia lim dinner ideas”, “nadia lim family”, “nadia lim food bag”, “nadia lim fresh start”, “nadia lim masterchef”, “nadia lim new zealand”, “nadia lim nz”, “nadia lim recipe”, “nadia lim vegful”, “nadia lim xmas food bag”, “nadia lim yum”, “nadialim”, “nadialim com”, “vegful nadia lim” and “yum nadia lim”, summed into one figure. - [Food in a Minute profile](/demand/nz/brands/food-in-a-minute) - [Nadia Lim profile](/demand/nz/brands/nadia-lim) - [All recipe websites in New Zealand](/demand/nz/categories/nz-recipe-websites): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Food in a Minute or Nadia Lim? In August 2026, Nadia Lim had more branded searches than Food in a Minute among recipe websites in New Zealand. Nadia Lim was estimated to have 4K branded searches compared to Food in a Minute’s 600, and held a 12.8% Share of Search versus Food in a Minute’s 1.9%. ## Cite this page Brandwave. "Food in a Minute vs Nadia Lim: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/food-in-a-minute-vs-nadia-lim This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/food-in-a-minute-vs-nadia-lim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.