--- title: "Fonterra vs LIC: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fonterra or LIC? Compare estimated monthly branded-search demand and Share of Search inside the Agricultural co-operatives set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fonterra-vs-lic" publisher: "Brandwave" --- # Fonterra vs LIC: Which is more popular by branded search in New Zealand? Which is more popular in search, Fonterra or LIC? Compare estimated monthly branded-search demand and Share of Search inside the Agricultural co-operatives set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fonterra and LIC - **Competitive set**: Agricultural co-operatives - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fonterra Share of Search**: 46.3% - **LIC Share of Search**: 4.9% ## Which is more popular in search, Fonterra or LIC? - In August 2026, Fonterra had more branded searches than LIC among agricultural co-operatives in New Zealand. Fonterra was estimated to have 21.1K branded searches compared to LIC’s 2.2K, and held a 46.3% Share of Search versus LIC’s 4.9%. - Fonterra was ahead of LIC in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fonterra’s estimated Share of Search among agricultural co-operatives in New Zealand moved from 49.7% to 46.3%, and its estimated monthly branded searches moved from 29.1K to 21.1K. - Across the 11 months ending August 2026, LIC’s estimated Share of Search among agricultural co-operatives in New Zealand moved from 4.1% to 4.9%, and its estimated monthly branded searches moved from 2.4K to 2.2K. ## How did search popularity change for New Zealand agricultural co-operatives in August 2026? - In August 2026, Fonterra lost estimated Share of Search among agricultural co-operatives in New Zealand, from 51.8% to 46.3%. - In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%. ## Month by month | Month | Fonterra estimated searches | Fonterra Share of Search | Fonterra rank | LIC estimated searches | LIC Share of Search | LIC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 29.1K | 49.7% | 1 | 2.4K | 4.1% | 6 | | Nov 2025 | 25K | 49.3% | 1 | 2.2K | 4.4% | 6 | | Dec 2025 | 20.3K | 53.6% | 1 | 1.8K | 4.7% | 6 | | Jan 2026 | 17.4K | 47.4% | 1 | 2.4K | 6.5% | 6 | | Feb 2026 | 20.2K | 48.6% | 1 | 2.9K | 7% | 5 | | Mar 2026 | 24.6K | 48% | 1 | 2.2K | 4.3% | 6 | | Apr 2026 | 19.8K | 48.7% | 1 | 2.2K | 5.4% | 5 | | May 2026 | 20.1K | 49.5% | 1 | 2.2K | 5.4% | 5 | | Jun 2026 | 20.4K | 49.5% | 1 | 2.3K | 5.6% | 5 | | Jul 2026 | 20.9K | 51.8% | 1 | 2.2K | 5.5% | 5 | | Aug 2026 | 21.1K | 46.3% | 1 | 2.2K | 4.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fonterra’s and LIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fonterra**: Measured on the search terms “fonterra”, “fonterra au”, “fonterra brand”, “fonterra cambridge”, “fonterra canpac”, “fonterra cheese”, “fonterra co-op”, “fonterra com”, “fonterra company”, “fonterra contact”, “fonterra dairy”, “fonterra milk”, “fonterra milk price”, “fonterra milky way”, “fonterra near me”, “fonterra new zealand”, “fonterra nz”, “fonterra sites”, “fonterra te rapa”, “fonterra whareroa”, “miles hurrell fonterra”, “my fonterra”, “my fonterra milkyway” and “peter mcbride fonterra”, summed into one figure. - **LIC**: Measured on the search terms “lic bulls”, “lic co nz”, “lic dairy”, “lic genetics”, “lic livestock”, “lic nz” and “livestock improvement corporation”, summed into one figure. - [Fonterra profile](/demand/nz/brands/fonterra) - [LIC profile](/demand/nz/brands/lic) - [All agricultural co-operatives in New Zealand](/demand/nz/categories/nz-agricultural-cooperatives): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fonterra or LIC? In August 2026, Fonterra had more branded searches than LIC among agricultural co-operatives in New Zealand. Fonterra was estimated to have 21.1K branded searches compared to LIC’s 2.2K, and held a 46.3% Share of Search versus LIC’s 4.9%. ## Cite this page Brandwave. "Fonterra vs LIC: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fonterra-vs-lic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fonterra-vs-lic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.