---
title: "Focus Technology Group vs The I.T. Team: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Focus Technology Group or The I.T. Team? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/focus-technology-group-vs-the-i-t-team"
publisher: "Brandwave"
---

# Focus Technology Group vs The I.T. Team: Which is more popular by branded search in New Zealand?

Which is more popular in search, Focus Technology Group or The I.T. Team? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Focus Technology Group and The I.T. Team
- **Competitive set**: Dunedin IT support companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Focus Technology Group Share of Search**: 10.9%
- **The I.T. Team Share of Search**: 7.1%

## Which is more popular in search, Focus Technology Group or The I.T. Team?

- In August 2026, Focus Technology Group had more branded searches than The I.T. Team among dunedin IT support companies in New Zealand. Focus Technology Group was estimated to have 230 branded searches compared to The I.T. Team’s 150, and held a 10.9% Share of Search versus The I.T. Team’s 7.1%.
- Focus Technology Group was ahead of The I.T. Team in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Focus Technology Group’s estimated Share of Search among dunedin IT support companies in New Zealand moved from 10.6% to 10.9%, and its estimated monthly branded searches moved from 240 to 230.
- Across the 11 months ending August 2026, The I.T. Team’s estimated Share of Search among dunedin IT support companies in New Zealand moved from 5.3% to 7.1%, and its estimated monthly branded searches moved from 120 to 150.

## How did search popularity change for New Zealand dunedin IT support companies in August 2026?

- In August 2026, The I.T. Team gained estimated Share of Search among dunedin IT support companies in New Zealand, from 6.1% to 7.1%.
- In August 2026, Focus Technology Group lost estimated Share of Search among dunedin IT support companies in New Zealand, from 11.7% to 10.9%.

## Month by month

| Month | Focus Technology Group estimated searches | Focus Technology Group Share of Search | Focus Technology Group rank | The I.T. Team estimated searches | The I.T. Team Share of Search | The I.T. Team rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 240 | 10.6% | 4 | 120 | 5.3% | 6 |
| Nov 2025 | 380 | 15.2% | 3 | 100 | 4% | 6 |
| Dec 2025 | 230 | 12.6% | 3 | 120 | 6.6% | 5 |
| Jan 2026 | 270 | 12.7% | 3 | 120 | 5.7% | 5 |
| Feb 2026 | 220 | 11.1% | 4 | 100 | 5.1% | 6 |
| Mar 2026 | 270 | 11.9% | 3 | 120 | 5.3% | 6 |
| Apr 2026 | 250 | 13.2% | 3 | 120 | 6.3% | 6 |
| May 2026 | 250 | 13.7% | 3 | 120 | 6.6% | 6 |
| Jun 2026 | 230 | 10% | 5 | 100 | 4.3% | 6 |
| Jul 2026 | 230 | 11.7% | 4 | 120 | 6.1% | 6 |
| Aug 2026 | 230 | 10.9% | 3 | 150 | 7.1% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Focus Technology Group’s and The I.T. Team’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Focus Technology Group**: Measured on the search terms “focus net nz”, “focus technology”, “focus technology group”, “focus technology invercargill”, “focus technology timaru”, “focus.net.nz” and “focustechnology”, summed into one figure.
- **The I.T. Team**: Measured on the search terms “the i.t. team”, “the it team” and “theitteam”, summed into one figure.

- [Focus Technology Group profile](/demand/nz/brands/focus-technology-group)
- [The I.T. Team profile](/demand/nz/brands/the-i-t-team)
- [All dunedin IT support companies in New Zealand](/demand/nz/categories/nz-dunedin-it-support-companies): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Focus Technology Group or The I.T. Team?

In August 2026, Focus Technology Group had more branded searches than The I.T. Team among dunedin IT support companies in New Zealand. Focus Technology Group was estimated to have 230 branded searches compared to The I.T. Team’s 150, and held a 10.9% Share of Search versus The I.T. Team’s 7.1%.

## Cite this page

Brandwave. "Focus Technology Group vs The I.T. Team: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/focus-technology-group-vs-the-i-t-team

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/focus-technology-group-vs-the-i-t-team. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.